In this episode, Seth Matlins, managing director, Forbes CMO Network, talks with Tim Ellis about creative courage, marketing to and with the Commissioner and owners, and how to both focus on and transcend the game.

In the episode, Ellis tells the story of how Volkswagen’s 2011 Super Bowl ad, "The Force", came to be. And how it almost didn’t. See the spot that’s been credited with changing Super Bowl advertising here: https://www.youtube.com/watch?v=qpL_DcT6ko8

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Forbes Senior Editor Alan Ohnsman joins Forbes Talks to dissect Tesla's disappointing Q1 2025 earnings report. Tuesday, Tesla announced their profits plummeted 70%, missing analyst expectations in revenue and earnings per share. This is Tesla's worst performance in four years, with vehicle sales and automotive revenue declining significantly.

Alan also discuss the impact of Elon Musk's political activities on Tesla's brand and his planned return to a more active CEO role.

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Fawn Weaver is the founder and CEO of Uncle Nearest, the fastest-growing American whiskey brand, now valued at over $1 billion. In this interview with ForbesWomen editor Maggie McGrath, Weaver shares her extraordinary journey—from leaving home at 15 to disrupting a centuries-old industry. She opens up about the early challenges of launching a whiskey company as a Black woman, her strategic approach to raising capital, and why she refuses to take venture funding.

Weaver also reveals her bold plan to build a spirits conglomerate—one that includes vodka and cognac brands—while staying true to her mission. She talks about tariffs, shifting consumer habits, and the importance of legacy. Whether you're an aspiring entrepreneur or a seasoned investor, Weaver’s vision, grit, and strategy offer a masterclass in building something that lasts.

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Vice President JD Vance focuses on trade and the economic alliance of the U.S. and India in his speech at the Rajasthan Centre in Jaipur, India.

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Samir Mane fled Albania’s communist regime in the early 1990s and resettled in Austria where he made his first fortune. Now back in Albania, he oversees a real estate and retail empire stretching across the western Balkans and beyond.

Mane, the 57-year-old tycoon, is Albania’s first—and only—billionaire, the richest person in this small Mediterranean country of just 2.8 million people. Thanks to his investments in retail, real estate and banking, he’s built a $1.4 billion fortune, per Forbes estimates, earning him a place on Forbes’ 2025 World’s Billionaires list.

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In this episode, Seth Matlins, managing director of the Forbes CMO Network, talks with Jonny Bauer about his thesis on enterprise value creation, one formed by his years as Droga5’s Chief Strategy Officer and Blackstone’s Global Head of Brand Strategy and Transformation. Now, the founder and CEO of Fundamentalco, Jonny’s insights into the upstream role of brand in driving business strategy and not just downstream marketing outputs are well worth every CEO, CFO and Board considering.

Note:

In the episode, Jonny refers to one of the earliest pieces of work to come from then new agency, Droga5. The 2006 spot for streetwear brand ECKO is known as “Tagging Air Force One.” See it here: https://www.youtube.com/watch?v=eP0iSJQLfJ4

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Everett Taylor, the CEO of Kickstarter, joins Forbes Talks to discuss Kickstarter's longevity and relevance in the crowdfunding space. Taylor emphasizes Kickstarter's evolution into a broader creator economy leader, supporting creators throughout their journey, not just funding. Taylor also shares his personal journey to becoming a CEO, emphasizing risk-taking and the importance of supporting creators during uncertain economic times.

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On "Forbes Talks: Musk Watch," Forbes Staff Writer Emily Baker-White discussed her reporter showing that while Elon Musk has long claimed civilization will collapse unless we raise the birth rate, his “DOGE” group is slashing billions in funding for pregnant and nursing mothers and their children.

Read the full story on Forbes: https://www.forbes.com/sites/emilybaker-white/2025/04/11/elon_musks_war_on_moms_and_babies/

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From Tesla to SpaceX to xAI, Elon Musk’s sprawling global business empire will be slammed by Trump’s tariffs regime. Here’s how.

Read the full story on Forbes: https://www.forbes.com/sites/johnhyatt/2025/04/08/trumps-tariffs-are-disastrous-for-elon-musk/

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Sales of Elon Musk’s chunky truck in the year’s first three months were less than half of what it delivered in Q3 and Q4 of last year, according to Cox Automotive.

Read the full story on Forbes: https://www.forbes.com/sites/alanohnsman/2025/04/10/tesla-cybertruck-sales-saw-a-sharp-dive-in-the-first-quarter/

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