In past programs, we have mentioned that Ford has taken a very broad look at the future of transport as typified by their ad that was played during the telecast of this year’s super bowl. It was refreshingly honest and took at reality check on the future of transport.

We have prepared a short video segment on the ad that can been seem at http://www.autonews.net.au/companyframes.php3?justGroup=ford

We have just attended a forum Ford held in Melbourne titled “Future with Ford” which they described as “Conceptual Mobility Solutions for the Future”.

Guest speakers at the forum included former Victorian Premier Jeff Kennett and Ford’s Futurist Sheryl Connelly whose official title is Manager, Global Consumer Trends and Futuring, Ford Motor Company. Sheryl has, amongst many things, given a number of TED talks. One is titled “How we will get from A to B in 2026”. https://www.youtube.com/watch?v=0eCpM4TQsP0.

I caught up with Sheryl after the forum.

Originally aired on 1 April2017. For past programs and individual segments visit www.drivenmedia.com.au