In today’s episode, we’re going to explore Artificial Intelligence, particularly Generative AI (which means an AI tool that is capable of creating NEW content), in the context of Search Engine Optimisation. We’ll look at how it impacts the way we create content and the way we optimise. We’ll also cover how search engines themselves are changing in how they leverage AI to help users find what they need, including release of chat-based AI search tools.

In this episode, we explore the two key pillars of a successful ecommerce SEO strategy: content and credibility. We'll delve into findings from two significant SEO studies to understand how text relevance and brand presence impact search rankings. We'll also discuss why focusing on content and building credibility through backlinks, site traffic, and brand awareness is crucial for improving your rankings and driving more traffic. Join us to learn how these insights can transform your approach to SEO and help you achieve greater success online.