Foresight Radio

The guest: Cara Silletto, president and chief retention officer, Magnet Culture.

Your host: Rachel Hill, Senior Living Foresight.

For “the older generations — especially Gen X — it was just, ‘Work harder, make more money. Work harder, make more money,’ with a lot of folks. They wanted to get their family to a good, comfortable lifestyle. … Then you had the millennials, who swung the pendulum the other direction and said, ‘Be a starving artist. Do what you love, but who cares about the money?’ … Gen Z is kind of in the middle. … ‘I want to do what I love, but I'm going to make money doing it. … I want to keep job-hopping until I find a place I love to work.’”

— Cara Silletto

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Where to find us:

Website: https://www.seniorlivingforesight.net LinkedIn: https://www.linkedin.com/company/seniorforesight/ Facebook:  https://www.facebook.com/SeniorForesight Instagram:  https://www.instagram.com/seniorforesight/ Twitter: https://twitter.com/SeniorForesight

Lola Rain talks with Anna Hall of The Purpose Equation and Dr. John Zeisel of the Hearthstone Institute about purpose and life enrichment.   Discover Anna’s definition of purpose and why it is important as we age. Listen to John as he talks about how life enrichment staff, or “engagement professionals” as he calls them, struggle with finding value and leadership support.   Learn how culture change has the potential to improve staff and resident satisfaction. When leadership has the metrics available to measure the impact of purpose, we will see a paradigm shift in our industry.   Both John and Anna are speakers at the upcoming Evolve 2022 virtual conference. The conference is for activities staff, executive directors, and leadership to come together and have a dialog about the evolution of life enrichment and the importance of well-being and engagement.   Special thank you to our Evolve 2022 sponsors: Total Brain Health Quiltt Sirona TV Pocketbook Memory Photavia and Care Center Stage

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Where to find us:

Website: https://www.seniorlivingforesight.net LinkedIn: https://www.linkedin.com/company/seniorforesight/ Facebook:  https://www.facebook.com/SeniorForesight Instagram:  https://www.instagram.com/seniorforesight/ Twitter: https://twitter.com/SeniorForesight

The story: He graduated nursing school at age 21. Five years later, he owns and runs an assisted living home … and has a YouTube channel with 13.4K subscribers. His advice to up-and-comers? Get on with it already!   The guest: Serg Lupescu, owner and manager, Legion Manor (Mesa, Arizona); creator, Legion Assisted Living Academy. Your host: Rachel Hill, Senior Living Foresight “I saw a great opportunity [in assisted living], as far as being able to help. My parents are older too. … I already had the health care experience. So I'm like, how can I utilize it? … I think a lot of people overcomplicate when they're looking at doing something. They look too much into it or try to find their reason or their why or passion. I think if you see an opportunity, just go for it, and make the most of it.

Where to find us:

Website: https://www.seniorlivingforesight.net LinkedIn: https://www.linkedin.com/company/seniorforesight/ Facebook:  https://www.facebook.com/SeniorForesight Instagram:  https://www.instagram.com/seniorforesight/ Twitter: https://twitter.com/SeniorForesight

The story: UpsideHōM is senior living for people who don’t want senior living. Its à la carte model—merging tech with human engagement—enables residents to live their own lives, not everybody else’s.

The guest: Jake Rothstein, founder and CEO, UpsideHōM

Your host: Rachel Hill, Senior Living Foresight

“We have this this propensity to think that an older adult, just because they're older or they might have wrinkles on their face, wants different things out of life [than a younger person]. And I think that's a fallacy. … I see a future where there is a whole host of varieties and options in senior living. … The future includes all of us. That's the best way I can put it.”

—Jake Rothstein

Where to find us:

Website: https://www.seniorlivingforesight.net LinkedIn: https://www.linkedin.com/company/seniorforesight/ Facebook:  https://www.facebook.com/SeniorForesight Instagram:  https://www.instagram.com/seniorforesight/ Twitter: https://twitter.com/SeniorForesight

The story: She went from management to marketing. And now she loves her job! Here’s how to chase your true passions in senior living — and convince leadership to support you.

The guest: Millicent Moad-Hageman, director of content marketing, Integrated Senior Lifestyles

Your host: Lola Rain, Senior Living Foresight

“Start looking inward and being honest with yourself about what you do in your current role that excites you, that makes you smile. … How much of your time is spent doing something that you love? If it's 80%, that's fantastic. If it's 20%, that's when you start to be honest with yourself — ‘I love the industry that I'm in, but maybe what I'm doing isn't exactly what I am meant to do.’”

—Millicent Moad-Hageman

Connect with us:

Website: https://www.seniorlivingforesight.net

LinkedIn: https://www.linkedin.com/company/seniorforesight/

Facebook: https://www.facebook.com/SeniorForesight

Instagram: https://www.instagram.com/seniorforesight/

Twitter: https://twitter.com/SeniorForesight

The story: Do your residents want quinoa or crawfish? It depends … on more than you might think. Plus: how to start increasing diversity in senior living, how Lemonheads can be a great selling tool, and why you—yes, you—are somebody’s goal!

The guest: Vanessa Lambert, business development executive, Sodexo

Your host: Rachel Hill

“People always, ask me, ‘How do you work in senior living communities? Isn't so sad?’ I'm like, ‘No, do you understand that these people are cool?’ … It's exciting to me. It's not sad at all. It's so great to hear about all of their accomplishments! … More people would be in senior living if we could continue to break down those misconceptions and those walls about why senior living is sad and weird and not the place for a 20-something-year-old or somebody right out of college.”

—Vanessa Lambert

Connect with us:

Website: https://www.seniorlivingforesight.net

LinkedIn:https://www.linkedin.com/company/seniorforesight/

Facebook:  https://www.facebook.com/SeniorForesight

Instagram:  https://www.instagram.com/seniorforesight/

Twitter: https://twitter.com/SeniorForesight

The story: What does a VP of innovations do? Shape the community of the future, of course! Learn how one CCRC sold 46 units before breaking ground— plus, why the company launched in-home services and incorporated robots.

The guest: Joe Velderman, vice president of innovations, Cypress Living

Your host: Lola Rain, growth strategist, Senior Living Foresight

“We launched the Oaks marketing campaign in January of 2020, and then six weeks later, COVID-19 hit.” The architects and builder created conceptual drawings and videos. With those new assets and a killer marketing and sales team, “I think we sold all of the villas in about a month.”

—Joe Velderman

Grab some eggnog, and prepare to get heart warmed—with senior living holiday traditions from around the country.

Featuring holiday stories from: 

• Kim Utecht Prayfrock, Oak Meadows Senior Living (Oakdale, Minnesota)
• Fara Gold McLaughlin,  Senior Living Foresight
• Mary Beth Flynn, Artfully Aging (Glencoe, Missouri)
• Jessica Bourque, Sharon Towers (Charlotte, North Carolina)
• Michael Holtzclaw, Gayco Healthcare (Dublin and Alpharetta, Georgia)
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Hosted by Rachel Hill, and featuring the vocal talents of Susan Saldibar and MaryLee Herrmann.

Happy holidays to you and yours.

The story: Here’s a unique, affordable way to help residents show off their life stories and connect with neighbors and staff.

The guest: Bruce Felt, president of PocketBook Memory (a Foresight partner)

Your host: Rachel Hill, creative director of Senior Living Foresight

“It's a great opportunity for residents to get to know each other in a way that has not been done before. … It's going to create topics of conversation. … Even the team members of your community—they get to know their residents a little bit better.”

—Bruce Felt

Pam McDonald has served as the host of Foresight Radio since we began. She has recently stepped back from the role and we wanted to show our appreciation for all that she has done over the past three years. Here's to you, Pam.