Form + Function Salon Podcasts

F+F Q+A is a Salon question and answer show we did on YouTube for about two years. We're thrilled to be relaunching it because it allow you to have your salon reality questions answered. This episode is a look back at the top questions from 2015.

In online marketing, content is key, but with algorithms, discovery, and a flood of participants in the market, it's easy to have your content just become a me too. Pod 013 with Benjamin Jay discusses the need for content to not only be focused on your work, but share what makes you and your business unique.

The salon world is about retention. plain and simple, you will never be able to build a clientele if guests only come once or twice. The key to retention is consistency in both talents and experience. On Pod012, Benjamin Jay shares an experience that drove him away from a business, and how to begin to develop your own systems for delivering a consistent guest experience.

Stylists can't fully do their work without using product and Salons need retail sales to thrive. Choosing a brand (or brands) that integrate with your business can help produce better sales and branding opportunities.

On Pod011 Benjamin Jay shares the product history at Hair Loft and how they chose their current product partners.

How did you choose your current product line? Email [email protected] and share your story.

This weeks inspiration came from a Facebook post by a salon owner from California and highlighted the importance of basic business knowledge when owning a business. On Pod010 Benjamin Jay shares why these situations drive him crazy, some take-a-ways from the book "The E-Myth," and a formula for determining how to price your services.

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Any business has lessons that can teach stylists and salons owners about their own, but certainly a service business like a restaurant has a lot of overlap with the salon industry.

In the final pod of 2017, Benjamin Jay discuss New Years resolutions vs. New Years themes and understanding where you're at in your business and what you need more of to grow yourself.

Your feedback in the comments and emails has been fantastic and truly makes the pod more real. This episode is all about responding to some of that feedback.

A common challenge in salons is no shows and stylists seeing that disappointment as a reflection of their self worth. A no show has nothing to do with you the stylist, and has everything to do with the guest. Benjamin Jay dives deep into combating no shows ahead of time with confirmations, has some brutal honesty when it comes to the value of your professional time when you're just getting started, and how to take control over your confidence and not allow others to manage it for you.

Composing and distributing music has changed a lot. Albums to singles to stream, music has become about one single track being a hit. Your favorite total album though is most likely composed around one cohesive thought, feeling, or sound.

In the salon, you can create a service album and not service tracks. From the moment your guest walks in to their final checkout, you can create a flow that works together to create one cohesive experience. One hit wonders in service don't create retention. On Pod006, Benjamin Jay talks about what's on your service album and tips on creating a cohesive flow.

Starting a Podcast, having the holiday rush in the salon, and moving were a lot to handle all at once, but it can and must be done. Our (@bnjmnjy and @samploskonka) moving process provided a few services experiences to learn from and consider how to incorporate them into the salon.