The idea of banning menthols was first floated in 2017 by then-FDA commissioner Scott Gottlieb, as nearly half of smokers between 12 and 17 smoke menthols. But around 85% of Black smokers prefer menthols, largely due to racially targeted marketing, and this has led to concerns about how enforcement of a ban could disproportionately impact Black Americans.  

Dan digs into the history of this proposed ban, what enforcement could look like, and when it might go into effect with Scott Gottlieb.