Founded in 19-01, HanesBrands has been filling our underwear and sock drawers for more than a century. In the 19-50s, Hanes became the first brand to advertise a bra on national television. In the early 2-thousands, Hanes pioneered the tagless tee – getting rid of those itchy labels on the back of your neck. And, over the years, Hanes added Playtex, Maidenform and Champion to its wardrobe. Now, HanesBrands items are found in nearly 90-percent of U-S households.