In this Read Listen Watch®, Megan Ellsworth sits down with Dan Shurtz, executive vice president and partner at Aletheia Digital, and Nick Knellinger of Eagleview to explore how innovative marketing strategies, unique digital platforms and data-driven campaigns are becoming invaluable assets for roofing contractors who want to lead their markets. As homeowner behavior evolves and AI reshapes search, contractors must adopt a full digital marketing strategy that integrates SEO, paid media, answer engine optimization, structured content and powerful data sources like Eagleview imagery. Tools such as online estimators are not standalone solutions but strategic components within a broader marketing ecosystem designed to increase visibility, improve lead quality and drive measurable growth.

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