Founded & Grounded

Meet Thomas, co-founder of Aisle 3,  who shares his insights into how his start-up propelled itself into the 1% of start-ups that raises funding. 

We discuss the world of price comparison, how Aisle 3 are a  'shopper obsessed' business, the trials and tribulations of fundraising two rounds of investment and the future of e-commerce. 

Aisle 3 aims to give shoppers the complete view of all of their buying options on a single screen so that they can make purchase decisions based on their personal values such as price, delivery, locality, sustainability or brand loyalty.

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Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

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"You don't need anyone else to believe in you... other than you."

 This episode's guest entrepreneur is Suz: Mum, former accountant, bodybuilder - and founder of The Proper Oats Company. 

 Suz shares her experience of starting a business amid a global pandemic, in her words "launching an on-the go product when the world wasn't going anywhere!" There's the importance of finance, networking and social media - even having an exit strategy despite being a young business. But it's as much about personal conviction, and what Suz does to maintain self belief whilst following the lonely path of a sole founder.

It's a very real-world tale that sums up the ethos of Founded & Grounded, with great advice for others in the early stages of their business journey. 

Presented by Ollie Collard and Andrew Parsonage.

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National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:

NPSA.gov.uk/innovation

Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

hexafinance.co.uk/contact

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The sisters on a mission to change the beauty industry. April and Nikki share their story of why they started Handsome, the app for beauty professionals. 

We discuss their challenges, what it's like being sisters in business and what the future holds for the beauty industry and Handsome. 

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Proudly sponsored by our wonderful partners:

National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:

NPSA.gov.uk/innovation

Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

hexafinance.co.uk/contact

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Want to turn your passion into a business? Want to know how to you figure out who your target audience is? In Episode 11, hear from Mark, who shares his insights and speaks openly about the challenges he faces a sole entrepreneur. 

Mark Makin is the founder of Spontza, a marketplace that connects Businesses & Brands directly with Sports Clubs, Athletes, Fan Channels and Events.

Check out Spontza below: 
https://www.spontza.com/

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Proudly sponsored by our wonderful partners:

National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:

NPSA.gov.uk/innovation

Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

hexafinance.co.uk/contact

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Episode 10 we catch up with Maud, co-founder of Adapt, a study planner app for students. Adapt was built using Google’s Design Sprint process. After intense testing and quick growth they knew that Adapt had a market however Covid-19 threw a spanner in the works for Maud and her co-founders. This episode covers being an accidental entrepreneur, testing your idea, adapting your business model and setting your goals. https://getadapt.co.uk/

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Proudly sponsored by our wonderful partners:

National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:

NPSA.gov.uk/innovation

Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

hexafinance.co.uk/contact

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Season 2 episode 9 we chat with Helena co-founder of TrueStart Coffee, the feel good coffee company. TrueStart has a strong ethical and sustainable ethos, and the coffee exists to make you feel great!

Helena discusses the importance of a positive mindset as a driving force for a successful business, and being brave when repositioning your brand to appeal to a broader audience. Episode 9 also covers topics including trusting your gut instinct and using your unique personality as a strength. As always, listen for great start-up advice and a podcast exclusive offer https://www.truestartcoffee.com/. 

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Proudly sponsored by our wonderful partners:

National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:

NPSA.gov.uk/innovation

Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

hexafinance.co.uk/contact

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Episode 8, we catch up with Liam JE Gerada co-founder of Krepling, a centralised commerce platform for entrepreneurs, business owners, and enterprises.

Born in South Africa and having moved to Malta, Liam is 21 and running his second successful business. Episode 8 discusses the advantages and challenges that come with being a young entrepreneur. Episode 8 covers topics including working with family, managing growth and testing and validating your business idea.

As always, listen for great start-up advice and a podcast exclusive offer https://www.krepling.com/about-us/. 

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Proudly sponsored by our wonderful partners:

National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:

NPSA.gov.uk/innovation

Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

hexafinance.co.uk/contact

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Episode 7 is back in the USA with Paul Yacoubian, founder of copy.ai, “an AI powered assistant for writing and brainstorming marketing copy”. Paul gives us a great insight into AI, founders launching in public, benefits of gaining early adopters and his 7 key lessons for someone looking to start-up a business. These include:

1. Don't focus on optimising
2. Pixel perfect is a waste of time
3. User experience is everything 
4. Build for launch speed 
5. Launch as fast as possible
6. Find distribution leverage points
7. Build, launch and get feedback in 7 days

As always, give episode 7 a listen for great advice and a lifetime offer for https://www.copy.ai/!

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Proudly sponsored by our wonderful partners:

National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:

NPSA.gov.uk/innovation

Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

hexafinance.co.uk/contact

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Episode 6, we chat with Daniel Snow, co-founder (alongside his brother Jonathan Snow) of The Snow Agency, “a performance-based, digital marketing agency that specialises in scaling e-commerce brands”. Our second US founder on the podcast, provides great advice for e-commerce and discusses the ups and downs that comes with working with family. Other topics include scaling challenges, finding what makes your company different, and working with a support network. https://thesnowagency.com/

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Proudly sponsored by our wonderful partners:

National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:

NPSA.gov.uk/innovation

Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

hexafinance.co.uk/contact

Have questions about our podcast or an episode? Ask our hosts, chat now

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Keri Andriana is the founder of Amschela an affordable, luxury brand specialising in vegan handbags. Since they launched, Amschela has featured in Vanity Fair and British Vogue resulting in rapid growth. Keri is determined to stay strong to what she believes in and to keep the company 100% British. https://amschela.co.uk/ 

In episode 5 we cover managing growth, adapting and pivoting in challenging times and supporting and collaborating with other businesses. Listen out for Keri's advice, question and discount code! 

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Support the show

Proudly sponsored by our wonderful partners:

National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:

NPSA.gov.uk/innovation

Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

hexafinance.co.uk/contact

Have questions about our podcast or an episode? Ask our hosts, chat now

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.