Founded in Transcreation 💫

😃Welcome to PART 2 of EPISODE 2 of FOUNDED IN TRANSCREATION💫! In the last part of this episode, we're delving into the story of Nike👟 and, more specifically, into how and when Nike's most iconic slogan, "Just do it", was born, you'll never guess!👀

Moreover, since my co-host for this episode is Eva Katernberg, a German localization specialist based in France, we go step by step through our creative processes to come up with potential "translations" (erm, rather, transcreations) of Nike's "Just do it" into German and Spanish for Argentina and Spain, something which may seem impossible at first sight, given the rhythm and uniqueness of perhaps the three best-known words in the history of advertising: JUST. DO. IT.😱 Well, we did it!😉

🎧If you like this podcast, remember you can leave a voice message with your feedback and I'll be happy to share it in the next episode!

I hope you enjoy this last part of episode 2, I most certainly did!

Danke, Eva Katernberg! 😊

Delfina🍊 #BrandingBrain #orangepowerDMH

ABOUT ME I am Delfina Morganti Hernández, a seasoned English into Spanish for Latin America and Argentina transcreator, marketer and copywriter, and you are welcome to find out more about me at en.traduccionescreativas.com

Welcome to the second episode of FOUNDED IN TRANSCREATION💫, the first ever podcast on transcreation as a service, where we delve into how brands cross borders with their creative communications😍

I am Delfina Morganti Hernández, a seasoned English into Spanish for Latin America and Argentina transcreator, marketer and copywriter, and today I am introducing my translator and transcreator colleague Eva Katernberg, a German localization specialist based in France with a diverse educational and professional career ranging from (business) journalism, communications and project management to UX.

In this first part of episode 2, I interview Eva to learn why transcreation “just combines everything perfectly” for her: her passion for languages and culture, her knowledge from university and past work experiences, her talent for writing, and her interest in IT.

We also we discuss how each of us tends to approach our own creative process with transcreation clients and have a good laugh discovering how different and yet similar such approaches can be.

🎧If you like this PART 1 of EPISODE 2, you'll definitely love PART 2, where we’ll attempt to transcreate or creatively render into German and some Spanish varieties of the branded slogan Just Do It, by Nike.

🔎But who am I and why I talk the language of transcreation? You are welcome to find out more at en.traduccionescreativas.com

In the meantime, I hope you enjoy this ground-breaking take on transcreation!😊

Delfina🍊 #BrandingBrain #orangepowerDMH

😃Welcome to the first episode of FOUNDED IN TRANSCREATION💫, the first ever podcast on transcreation as a service, where we'll delve into how brands cross borders with their creative communications😱

In this episode, we'll define transcreation in connection with how brands can make the most of going a step further than translation as part of their marketing strategy, in order to resonate with locals and elicit the same emotions, associations and conduct as their source message does in its culture of origin.

Additionally—and here's the most exciting bit—, we'll delve into how Coca-Cola✨ transcreated into Spanish (Argentina) one of its best-known slogans for a 1988 TV commercial. Did you know that the brand used Robin Beck's song FIRST TIME🎼 for this amazing spot? How was it rendered into Spanish? Brace yourself, because you'll even hear me 🎤SING to the lyrics!🙈

But hey, who am I to take the floor on this fascinating subject matter?

🙋My name is Delfina Morganti Hernández (Rosario, Argentina) and I am the creator and host of the first podcast on transcreation. I am a seasoned English-Spanish (LAT, Argentina, International) transcreator and cultural consultant, and I love branding and advertising! 😍 You can learn more about me at en.traduccionescreativas.com

In the meantime, I hope you enjoy this ground-breaking take on transcreation!

Delfina🍊 #BrandingBrain #orangepowerDMH