In this episode, we unpack key insights from The E-Myth Revisited by Michael E. Gerber—and the hard truth about what’s really holding most businesses back.

The difference between working in your business and working on your business.

Most small businesses don’t fail because the owner lacks skill but because the owner never stops being the technician.

Technical skills may generate income, but systems build sustainable businesses.

This episode will challenge how you think, build, and operate.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration.

Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

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Spotify

https://open.spotify.com/show/1CBpdVjLHAuO96jyYCLo4S?si=SJOyRSTQS_GXgTOFzZc0Zg

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Did you know that the Melvin Marsh company didn’t start as a tea brand—it started by solving a practical everyday problem through Kenya’s first free-flowing salt?

In today`s episode, we sit down with the Founder & CEO of Melvin Marsh International as she shares her journey into building this well celebrated tea brand that has become a household name across boarders.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration.

Visit their website to check out their facilities and services at www.sarovahotels.com

When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403

DigiTax — your tax assistant in your pocket

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials: Instagram

https://www.instagram.com/founderdiar...

Tiktok

https://www.tiktok.com/@founder.diari...

Spotifyhttps://open.spotify.com/show/1CBpdVjLHAuO96jyYCLo4S?si=SJOyRSTQS_GXgTOFzZc0Zg

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According to Rory Sutherland, (a well-known behavioral science expert at Ogilvy in the U.K), human beings don't buy things for purely logical or practical reasons. Instead, their decisions are driven by subconscious desires, emotional triggers, and perceived meaning.

In this episode, we’ll be unpacking the real reason VS the practical reason behind consumer behaviour, exploring what truly influences people to say “yes.” More importantly, we’ll dive into how founders can tap into emotion and market to the feeling in a way that genuinely connects and converts.

Partner Spotlight;

We’re honoured to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials: Instagram

https://www.instagram.com/founderdiar...

Tiktok

https://www.tiktok.com/@founder.diari...

Spotify

https://open.spotify.com/show/1CBpdVjLHAuO96jyYCLo4S?si=SJOyRSTQS_GXgTOFzZc0Zg

Follow our host on socials:

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TikTok⁠

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Imagine having a phone that doesn`t force you to be on your screens all day but you still get your notifications on time. In this episode, we talk about an entrepreneur called Kat Goetze who invented a bluetooth landline phone that is able to connect to your smartphone, which means if your phone rings, the landline rings. The phone was designed to help users reduce screen time by allowing them to take calls on a familiar handset without picking up their smartphones, how cool.

Partner Spotlight;

We’re honoured to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403DigiTax — your tax assistant in your pocket

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

Instagram

https://www.instagram.com/founderdiar...

Tiktok

https://www.tiktok.com/@founder.diari...

Spotify

https://open.spotify.com/show/1CBpdVjLHAuO96jyYCLo4S?si=SJOyRSTQS_GXgTOFzZc0Zg

Follow our host on socials:

Instagram⁠

https://www.instagram.com/yvonnekanyi?igsh=Y3NiczB1YWR1eW1w

TikTok⁠

https://www.tiktok.com/@entrepreneurmamake?_r=1&_t=ZS-95NMkTDQ6wD

Imagine being able to access real data to understand your business operations, reduce stock-outs and who your consumers are. In this episode, Michelle Watiki, Co-founder of Duck Analytics takes us through the importance of data and client segmentation in business building to make better decisions that boost revenue.

Duck Analytics helps retailers optimise their pricing and location strategies using an AI-powered platform empowering you with real-time data for smarter decisions.

Partner Spotlight;

We’re honoured to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration.

Visit their website to check out their facilities and services at www.sarovahotels.com

Now, you`ve heard me talk about DigiTax for a while now and I'm here to plug you again. When you think Digitax think tax and e-tims simplified.

Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403

Digitax — your tax assistant in your pocket

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.com and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials: Instagram⁠\TikTok - @founderdariespodcast

Spotify:

https://open.spotify.com/show/1CBpdVjLHAuO96jyYCLo4S?si=SJOyRSTQS_GXgTOFzZc0Zg

Find our host on socials:Instagram⁠:

https://www.instagram.com/yvonnekanyi?igsh=Y3NiczB1YWR1eW1w

TikTok⁠:

https://www.tiktok.com/@entrepreneurmamake?_r=1&_t=ZS-95NMkTDQ6wD

Welcome to Season 2 of Founder Diaries! 🎙️

In this first minisode, I take you back to where it all began—my story, my journey into business, and how we got here.

From selling noodles in high school to building two thriving beauty and skincare brands, this is a raw and honest look at the process behind the progress.

One thing I’ve learned? Skincare is like math—there’s a formula for everything.

If you’ve ever wondered what it really takes to start, grow, and stay consistent in business, this one is for you.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

Instagram

https://www.instagram.com/founderdiariespodcast?igsh=MTI2NzNndTgyZGUydg==

Tiktok

https://www.tiktok.com/@founder.diaries.po?_r=1&_t=ZS-95LDUI5VlHY

Listen to the story of how Cellulant was built, the businesses Ken Njoroge built prior to getting investors into the business. He built with a larger market in mind and today that is a reality.

Today's hustle is Komini which is a business built to create community for small business owners and helping them "arrive alive."

Then hear the perspective of Kui Njoroge who built alongside him and continues to do so in Komini.

Asking: "How big the business shall be vs how big it can be."

Find Komini on socials: Instagram

Find our host on socials:Instagram⁠ -   / yvonnekanyi  TikTok⁠ -   / entrepreneurmamake  Follow Founder Diaries on socials: ⁠Instagram⁠\TikTok - @founderdariespodcast Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403This podcast has been proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

Hear my thoughts on how I would market my business if social media was no longer available. Social media is becoming saturated and more people sensitive to promotional content thus affecting it's effectiveness. We need to start thinking about offline ways to engage and attract new customers.

What are your ideas? Engage us in the comment section.

Find our host on socials:

Instagram⁠

TikTok⁠

Follow Founder Diaries on socials: ⁠

Instagram⁠

TikTok - @founderdariespod

Reach out to DigiTax to make your eTIMS compliance much easier: ⁠HERE⁠ | ⁠+254795279403

This podcast has been proudly sponsored by Beauty Square Ke, and Sage Sknn. Visit and patronize at beautysquareke.co, and use the code FOUNDER10 for some coins off.

Catch up on Waithera Mugo's story and how she went from a law student to owning her own firm and building a niche business with Ithera Africa, a tax & wealth advisory firm. I learned from here there are so many ways to legally reduce your tax liability as a business and to think through your corporate structure and the implications that has on your tax points. The true point of a business is to make money for the business owner - hear more on how to maximize this.

Find Waithera: https://ithera.africa/, on Instagram: @waithera_mugo

Find our host on socials:

Instagram⁠ - https://www.instagram.com/yvonnekanyi

TikTok⁠ - https://www.tiktok.com/@entrepreneurmamake

Follow Founder Diaries on socials:

⁠Instagram⁠\TikTok - @founderdariespodcast

Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403

This podcast has been proudly sponsored by Beauty Square Ke, and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

Find our host on socials:

Instagram⁠

TikTok⁠

Follow Founder Diaries on socials: ⁠Instagram⁠

TikTok - @founderdariespodcast  

Reach out to DigiTax to make your eTIMS compliance much easier: HERE⁠ | ⁠+254795279403

This podcast has been proudly sponsored by Beauty Square Ke, and Sage Sknn. Visit and patronize at beautysquareke.co, and use the code FOUNDER10 for some coins off.