What if everything you thought about profit, business, and your personal value… was wrong? 👀

In Episode 5, we sit down with Mr. Waithaka Gatumia, a financial literacy coach, who breaks down the realities of business, money, and what it truly means to build wealth.

From transitioning out of Media & Communications into financial education, to helping people grow sustainable wealth, this conversation is packed with hard truths and practical wisdom every entrepreneur (and self-employed individual) needs to hear.

The difference between being self-employed vs an entrepreneurWhy profit is NOT your money 💸The real aim of every business (and why many get it wrong)Why labour is a cost (yes, even yours!)Understanding your true value beyond your businessAnd the story of how Mr. Waithaka ended up spending dollars in just two weeks 😂

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403DigiTax — your tax assistant in your pocket

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

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Why are so many founders determined to use their own money to build businesses? 🤔In this Minisode, we unpack the deeply rooted mindset behind self-funding and bootstrapping, especially among Kenyan founders, and ask the uncomfortable question:Is it always bravery… or sometimes fear and lack of awareness?

From selling personal assets, borrowing from chamas, and taking high-interest loans, to wearing burnout like a badge of honor - this episode challenges the narrative many founders have grown up believing.Partner Spotlight;We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comSponsor highlight;This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.Follow Founder Diaries on socials: Instagramhttps://www.instagram.com/founderdiar...Tiktokhttps://www.tiktok.com/@founder.diari...Spotifyhttps://open.spotify.com/show/1CBpdVjLHAuO96jyYCLo4S?si=SJOyRSTQS_GXgTOFzZc0ZgFollow our host on socials:Instagram⁠ https://www.instagram.com/yvonnekanyi?igsh=Y3NiczB1YWR1eW1wTikTok⁠ https://www.tiktok.com/@entrepreneurmamake?_r=1&_t=ZS-95NMkTDQ6wD

In this episode of Founder Diaries, we sit down with a creative entrepreneur, Tara Nicole as she shares her journey of building, evolving, and reinventing herself across multiple creative industries.From painting on t-shirts and shoes, to diving into food photography for brands, to creating props and drops —Tara’s story is one of constant evolution, bold pivots, and following curiosity.Today, she’s shares her journey as a vibe curator, running a mobile cocktail experience that blends creativity, experience, and lifestyle.This conversation goes beyond just business, it will remind you that it is okay to start before you feel ready and that every version of you is part of the journey.Partner Spotlight;We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comSponsor highlight;This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.Follow Founder Diaries on socials: Instagram / founderdiar. .Tiktok / founder.diari. .Spotifyhttps://open.spotify.com/show/1CBpdVj...Follow our host on socials:Instagram⁠ https://www.instagram.com/yvonnekanyi...TikTok⁠ https://www.tiktok.com/@entrepreneurm...

Opening a new branch sounds like growth but it can quickly become pressure if you’re not fully prepared.In this minisode, we’re unpacking the real conversations every entrepreneur needs to have before expanding, because having cash flow doesn’t always mean you have overflow, and that distinction can make or break your next move.We get into:Why data matters more than hype; Understanding your market, order volumes, and the people in that areaThe hidden costs most people overlook (equipment, systems, WiFi, hiring, legal, and more)The importance of vetting—why you should always ask for past work, long-term results, and real client feedback before bringing people on boardThe operational truth—whether your business is actually built to sustain another branchIf you’ve been thinking about scaling, this is your reality check. Subscribe and turn on notifications.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

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Sage Skin officially turned 1 last month and in this episode I get to share some financial decisions that almost cost me the business and how we've managed to pivot since then.

Partner Spotlight;We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration.

Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

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 / founderdiar.  

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/ founder.diari.  

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In today’s episode, we explore the power of founder-led brands and what it really means to build through founder-led marketing.

More than just visibility, founder-led marketing is about becoming the primary channel for trust, storytelling, authority, and distribution. It’s strategic, intentional, and deeply human.

If you’re building a brand, this episode will challenge you to step forward not just as a founder, but as the face and voice that brings your vision to life.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

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/ founderdiar. .

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In today`s episode, we feature Lynn Ngugi (commonly knows as Miss Turu), who is a well celebrated Advocate of the High Court of Kenya, and founder of ANO Advocates LLP as she takes us through her journey of becoming a lawyer, transitioning from a well paying job into building businesses that are thriving in the market.Partner Spotlight;We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.comNow, you`ve heard me talk about DigiTax for a while now and I'm here to plug you again. When you think Digitax think tax and e-tims simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403Digitax — your tax assistant in your pocketSponsor highlight;This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.Follow Founder Diaries on socials: Instagramhttps://www.instagram.com/founderdiar...Tiktokhttps://www.tiktok.com/@founder.diari...Spotifyhttps://open.spotify.com/show/1CBpdVjLHAuO96jyYCLo4S?si=SJOyRSTQS_GXgTOFzZc0ZgFollow our host on socials:Instagram⁠ https://www.instagram.com/yvonnekanyi?igsh=Y3NiczB1YWR1eW1wTikTok⁠ https://www.tiktok.com/@entrepreneurmamake?_r=1&_t=ZS-95NMkTDQ6wD

This episode is a follow-up on Minisode 4, where we go deeper into what it really takes to build systems that support growth, not just survival.We break down the power of SOPs (Standard Operating Procedures), the franchise mindset, and scaling properly and how small consistent structures allow a business to scale.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

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/ founderdiar. .

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In this episode, we unpack key insights from The E-Myth Revisited by Michael E. Gerber—and the hard truth about what’s really holding most businesses back.

The difference between working in your business and working on your business.

Most small businesses don’t fail because the owner lacks skill but because the owner never stops being the technician.

Technical skills may generate income, but systems build sustainable businesses.

This episode will challenge how you think, build, and operate.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration.

Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

Instagram

https://www.instagram.com/founderdiar...

Tiktok

https://www.tiktok.com/@founder.diari...

Spotify

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Did you know that the Melvin Marsh company didn’t start as a tea brand—it started by solving a practical everyday problem through Kenya’s first free-flowing salt?

In today`s episode, we sit down with the Founder & CEO of Melvin Marsh International as she shares her journey into building this well celebrated tea brand that has become a household name across boarders.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration.

Visit their website to check out their facilities and services at www.sarovahotels.com

When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403

DigiTax — your tax assistant in your pocket

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials: Instagram

https://www.instagram.com/founderdiar...

Tiktok

https://www.tiktok.com/@founder.diari...

Spotifyhttps://open.spotify.com/show/1CBpdVjLHAuO96jyYCLo4S?si=SJOyRSTQS_GXgTOFzZc0Zg

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