One of the biggest barriers to golf is the perception that it's expensive, exclusive, and difficult to access.

In Episode 10, we sit down with Kamau Nyabwengi, Founder and CEO of Yen Golf, to unpack his entrepreneurial journey, the business behind golf, and how he has spent over a decade making the sport more accessible to thousands of people.

Kamau shares how Yen Golf has worked to reduce golf barriers through an 8-week beginner-friendly program. Participants simply show up in golf attire and are guided through everything from golf equipment and swing fundamentals to course etiquette and tournament participation.

No club membership required.

No prior experience needed.

Just a willingness to learn.

🎥 Subscribe and turn on notifications for more founder stories, business lessons, and entrepreneurial insights.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403

DigiTax — your tax assistant in your pocket

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

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Hiring your first employee feels exciting.

Managing them? That's where many founders discover an entirely different challenge.

In this minisode, we will be reflecting on one of the biggest struggles entrepreneurs and managers face: navigating performance issues and having difficult conversations with employees.

Many founders start by hiring based on attitude, education, and willingness to learn. But what happens when performance begins to decline? What happens when expectations are no longer being met?

For many of us, the challenge isn't identifying the problem, it's addressing it.

We notice the small things.

We get frustrated.

We avoid the conversation.

And over time, the gap between expectations and performance continues to grow.

Sit put as we draw insights from a framework shared by Alex Hormozi called The Management Diamond, this episode explores a practical and objective way to approach performance conversations without blame, assumptions, or unnecessary conflict.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

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What happens when the business you've spent years building no longer excites you?

In Episode 9, we sit down with Joanna K, founder of Joanna K Cosmetics and one of Kenya's most influential beauty content creators, to unpack her journey from makeup enthusiast to building one of Kenya's leading beauty brands. 💄✨

But this isn't just a business story.

It's a conversation about creativity, content creation, entrepreneurship, burnout, reinvention, and learning how to fall back in love with the vision you once had.

Joanna shares how she spent nearly two years feeling disconnected from the business she had worked so hard to build because she was exhausted.

Whether you're a creator, entrepreneur, founder, or someone trying to build something meaningful, this episode is packed with lessons on business, branding, resilience, and staying the course.

✨ Don't forget to like, subscribe, and turn on notifications for more founder conversations and business insights.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403

DigiTax — your tax assistant in your pocket

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

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Welcome to Episode 8:

Today, Abel Mutua and Judy Nyawira share the journey behind their creative careers, entrepreneurship, and the business lessons that completely changed how they approached the industry 🎬

From humble beginnings, internships, and unconventional jobs to handling multi-million-shilling productions, this episode explores the reality behind building a sustainable creative business.

Don’t forget to like, subscribe & turn on your notification.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403

DigiTax — your tax assistant in your pocket

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

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Most founders learn money the hard way. Most of us figure it out through pressure, mistakes, survival, and experience.

In Minisode 15, we unpack practical money advice for founders from years of building and running businesses; the lessons, mistakes, and financial habits that every entrepreneur should start thinking about early.

Because somewhere along the journey of impact, growth, hiring, and scaling… many founders forget the original goal: The business was supposed to make money for you.

In this minisode, we discuss:

1. Paying Yourself First

2. Business Savings & Cash Reserves

3. Building Relationships With Your Bank

4. Reviewing Personal Finances and Why it Still Matters

5. Emergency savings, investing, pensions, and creating wealth beyond the business.

Don’t forget to like, subscribe & turn on notifications for more founder conversations and practical business insights.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

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/ founderdiar. .

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/ founder.diari. .

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Back-to-back meetings,

Constant notifications,

Supplier issues,

Endless tasks,

New ideas every hour 👀

And somehow… at the end of the day, it still feels like you’re not moving the business forward.

In Minisode 14, we unpack the powerful concept of Signal vs Noise inspired by Steve Jobs’ return to Apple in 1997 and how it helped transform the company.

In this minisode, we explore:

The origin of Signal vs Noise from information theory

Why founders choose noise

The “founder signal problem”

Practical ways to identify signal in your business

How to structure your day around signal

👉 Don’t forget to like, subscribe & turn on notifications for more founder conversations and business insights.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

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/ founderdiar. .

Tiktok

/ founder.diari. .

Spotify

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In Episode 7, we sit down with Susan Wanjiku, founder of The Legacy Hub, a platform focused on making financial literacy simple, accessible, and personalized.

From growing up in poverty, accumulating over 1 million in debt, losing her job during restructuring, surviving through online writing, and eventually building a personal finance coaching business. Susan shares a deeply honest story about money, survival, self-worth, and business.

You can interact/reach out to The Legacy Hub KE on thelegacyhub.co.ke

Don’t forget to like, subscribe & turn on notifications for more founder stories.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocket

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

Instagram

/ founderdiar. .

Tiktok

/ founder.diari. .

Spotify

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As founders, every day we discover another thing the business needs.Another task, another responsibility, another thing added to our plate. But what if the answer isn’t working harder but building systems?

In Minisode 13, we unpack the importance of systemizing your business, delegating, and creating workflows that allow consistency without everything depending on you. The goal isn’t to become the person who does everything but to build a business that can function even when you step away.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

Instagram

/ founderdiar. .

Tiktok

/ founder.diari. .

Spotify

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One determined woman, Four products, One counter, and a Relentless belief in herself.

In Minisode 12, we unpack the incredible backstory behind Estée Lauder, the founder who built one of the world’s most iconic beauty companies starting from her kitchen.

Before the global brand, before luxury counters and worldwide recognition, she was mixing creams, going door-to-door, giving free samples, demonstrating products herself, and convincing women to believe in her vision. What made her different wasn’t just the product, It was her mindset.

In this minisode, we explore:

How Estée Lauder learned formulation and skincare education

Why founder-led selling became her superpower

The strategy behind product demonstrations & free samples

How she generated demand before retailers believed in her

Why premium positioning matters even in the early stages

The famous “gift with purchase” strategy she pioneered.

I hope you can learn some key lessons from her story, enjoy and don’t forget to like, subscribe & turn on notifications for more founder stories.

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

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/ founderdiar. .

Tiktok / founder.diari. .

Spotify

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What does it actually take to build a successful coaching business?

In Episode 6, we sit down with John Paul Nyiha, an online fitness and dietary coach who has spent over 9 years building a coaching business tailored specifically for Kenyan women.

This conversation goes beyond fitness, we unpack the business side of coaching: the inception, positioning, pricing, client acquisition, and the mindset behind building a sustainable coaching brand.

Coach J.P shares how his journey started from a deeply personal place, wanting to change how he looked and eventually helping his mum and how this experience pushed him to develop a coaching philosophy that challenged conventional fitness culture and eventually shaped the business he runs today.

In this episode, we explore:

The inception behind becoming a fitness coach

Why he chose to focus specifically on women

The business side of coaching

Starting with free coaching and scaling to premium programs

Why simplicity became the core of his coaching model

If you’ve ever struggled with fitness, weight loss, nutrition, or want to learn how you can price yourself as a coach, this episode is for you!

👉 Don’t forget to like, subscribe & turn on notifications 🔔

Partner Spotlight;

We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com

When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403

DigiTax — your tax assistant in your pocket

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials:

Instagram

/ founderdiar. .

Tiktok

/ founder.diari..

Spotify

https://open.spotify.com/show/1CBpdVj...

Follow our host on socials:

Instagram⁠

https://www.instagram.com/yvonnekanyi...

TikTok⁠

https://www.tiktok.com/@entrepreneurm...