Founder Files

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by copywriting phenom - Chris Orzechowski. From his story driven, plain text approach towards copywriting, to how he was making $3M/year writing content that converts, this week's episode is a total masterclass in the art of copywriting.

Brand owners… this is one you don’t want to miss.

Video Chapters:

00:00 - Introduction: The Rockstar of Copywriting

01:28 - Chris’s Journey from Teacher to Copywriter

03:31 - Discovering Copywriting and Early Career Hustle

05:49 - Starting an Email Agency and Unique Approach

07:28 - The Philosophy of Plain Text Emails

09:48 - First Steps with New Clients and Strategy Setup

12:32 - Handling Objections to Plain Text Emails

14:12 - Chris’s Learning Process and Copywriting Influences

16:19 - Direct Response vs. Brand Advertising

18:06 - Evolution of Industries and Opportunities

20:31 - Importance of a Proven Marketing System

22:11 - Establishing Trust with Clients Quickly

24:20 - Unique Email Flows and the Intent Sequence

27:14 - Building Brand Stories Through Email Campaigns

29:43 - Writing for Clients vs. Writing for Himself

32:24 - Letting Go: Hiring Copywriters for His Business

36:16 - Shifting Focus to Building His Brand

40:39 - Future Vision: Staying Excited and Forward Momentum

46:50 - The Roller Coaster of Entrepreneurship

49:25 - Chris’s Optimism for the Economy and the Future

51:04 - Closing: How to Follow Chris Orzechowski

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At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome back to another episode of the OHM Podcast!

This week, I've got Colson Myers, Founder and fractional CFO at Gestalt Strategic Finance joining me.

Their goal is to help eCom brand owners improve their overall financial health with effective growth strategies, capital management and financial advice. What makes Colson special, is his unique approach to CFO - taking the experiences and knowledge he’s learned from his time as an Investment Banker and applying them to the world of eCommerce.

Brand owners… this is one you don’t want to miss.

Chapters:

00:00 - Introduction and Overview

01:02 - Early Career in Investment Banking

02:35 - Discovering the Need for Fractional CFOs

03:30 - Factors Driving High Business Valuations

06:41 - The Transition to Fractional CFO Services

09:18 - Aligning Business and Life Goals

11:34 - The Role of a Fractional CFO

13:47 - Financial Stack Optimization

19:06 - Benchmarking and Profitability Insights

21:50 - Ideal Clients and Industry Focus

23:49 - Quick Wins for Smaller Brands

27:01 - Risks of Ignoring Financial Oversight

29:17 - Working with Challenged vs. Healthy Brands

31:52 - Engagement Process with Clients

33:46 - Integrating Finance and Marketing

35:58 - Future Plans for Gal Strategic Finance

37:27 - Closing and How to Connect with Coulson

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At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by Alyssa Wallace, email marketing strategist behind the explosive growth of THC drinks brand Bruz. Their $28M/year owes a lot to Alyssa’s marketing ethos. From community engagement to a plain text focus and key metrics to keep up with, Alyssa’s experience, both as a freelancer and working for an agency make this an episode you don’t want to miss.

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by Brandon Castaneda, Founder and CEO at EZ Bombs. These guys took their food spice product and drove $25M in revenue in their first year on TikTok Shop. From understanding the marketplace, to creating viral content that converts, this is a great deep dive into social commerce and one brand owners do not want to miss.

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by Caleb Madsen, VP of Growth at Win Brands Group.

These guys are a leading, direct-to-consumer brand scale platform focused on leveraging best in class technology partners to build and scale the most innovative customer-first brands in the world. From raising $40M in funding to tips on brand management and scaling, today’s episode is a must-watch for any brand owner looking to potentially sell their business.

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome back to another episode of the OHM Podcast!

This week, we're talking all things Tik Tok with Graeme and Rafay of Uptik. These guys have been in the eCom world for a number of years; building and exiting a number of their own brands. A few years back they heard about Tik Tok and quickly became experts. They now use Tik Tok to grow their own brands and run The Uptik, a community and coaching programme which helps pass their knowledge on to others.

Brand owners… this is one you don’t want to miss.

00:00 - Introduction

08:45 - Discovering Amazon

25:10 - Transition to TikTok

31:40 - Understanding TikTok’s algorithm

39:00 - Content Creation on TikTok

45:20 - The TikTok Shop Era

53:00 - Key Metrics for TikTok Success

01:05:00 - Scaling Strategies

01:10:45 - Closing Thoughts

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by Hayley Segar, Founder of Swimwear Brand OneWith. Her story is that of Social Media success and how she was able to leverage that into real revenue gains for her business. From quietly building her brand, to launch and a viral campaign, we explore Hayley’s journey, how she actually started OneWith and the ways she was able to achieve TikTok virality and leverage that attention into a strong brand.

Brand owners… this is one you don’t want to miss.

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome to the first ever in-studio episode of the OHM Podcast!

This week, I sat down with Wes - one of the co-founders of viral fitness supplement Beast Bites. From absolutely exploding online, to their recent expansion into retail, we asked Wes about his journey, how he built his business and the unique ways they're leveraging TikTok Shop to scale to insane numbers.

Brand owners… you do not want to miss this.

00:00:00 – Welcome & Introduction

00:02:30 – Wes' Background

00:10:15 – The First Business Success: Selling Call of Duty Maps

00:18:45 – Transitioning to Physical Products

00:27:30 – Creating the Beast Bites Creatine Gummy Concept

00:35:20 – Building a Strong Co-Founder Dynamic

00:42:45 – Launching on TikTok Shop

00:50:10 – Scaling Through TikTok Shop Affiliates

01:01:30 – Overcoming Supply Chain Challenges

01:10:15 – The Role of Viral Content

01:20:00 – Expanding Beyond TikTok

01:26:15 – Key Takeaways and Final Thoughts

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by Kyle Hunt, eCom Entrepreneur, DTC Investor and Founder at Agency Operators. From his humble start in sales, to running his own marketing agency and building a brand portfolio at WKND, Kyle has risen through the eCom ranks to become a respected industry voice. Today, we’re going to be taking a look at his story and how he got here…

Brand owners… this is one you don’t want to miss.

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by Max Sinclair, Founder and CEO at Ecomtent.

Their Generative Ai content tool has been helping hundreds of Amazon sellers maximise, refine and streamline their listings. Today, we’ll be taking a closer look at Max’s Journey, from working at Amazon to creating a software to beat its listing algorithm, Ai and the future of non-human content creation.

Brand owners… this is one you don’t want to miss.

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]