Founder Files

👇👇 WORK WITH ME 👇👇

🚀 More Behind The Scenes Brand Growth Tips: https://jordan-doughty.kit.com/b8baebbd0f

📧 Learn About Retention Marketing: https://www.youtube.com/watch?v=KfJoNxvsFN8

☎️ Work With My Retention Agency ($50k/mo+): https://openhousemedia.agency/

In this episode, I sit down with Adam Schwartz, founder of FRESHeTECH and Knoza Consulting, to talk about scaling eCommerce brands, running an Amazon agency, and breaking eight figures with a DTC business. Adam shares his journey from launching a Bluetooth shower speaker to building a successful Amazon consulting firm with 60+ clients and a booming SaaS business. We dive into the biggest Amazon challenges in 2024, why cash flow is king, and how brands can maximize profitability in an evolving marketplace.

🔹 The secret to scaling an Amazon business

🔹 How Freeze Pipe is on track for $10M+ this year

🔹 Why most Amazon aggregators failed

🔹 The right way to use Amazon ads for growth

🔹 Is TikTok Shop worth it?

🔹 Adam’s take on exiting vs. long-term profitability

If you're an Amazon seller, brand owner, or eCommerce entrepreneur, this episode is packed with insights you can't afford to miss!

📌 Listen now & level up your Amazon strategy!

Chapters:

🚀 More Behind The Scenes Brand Growth Tips: https://jordan-doughty.kit.com/b8baeb...

📧 Learn About Retention Marketing: • Adding MILLIONS In Revenue With Email...

☎️ Work With My Retention Agency ($50k/mo+): https://openhousemedia.agency/

Tobias Allen, a top direct response marketer and the mind behind the 100M Leads book launch, shares his proven strategies for scaling businesses, increasing conversions, and maximizing affiliate partnerships.

In this episode, Tobias reveals:

✅ How he built a 29,000-affiliate program in just 6 weeks

✅ The behind-the-scenes of 560,000+ event registrations for 100M Leads

✅ How they 8x’d email click-through rates & boosted open rates by 70%

✅ The biggest mistakes businesses make when running paid ads & funnels

✅ Why low-ticket offers are outperforming high-ticket in today’s market

✅ The #1 strategy to outspend competitors and dominate your niche

💡 Whether you're a founder, marketer, or entrepreneur, this episode is packed with insights to help you scale your business, optimize your marketing, and generate more sales.

🔥 Watch now and learn how to build a high-converting affiliate program, improve your email marketing, and make your ads work harder for you!

#marketing #affiliatemarketing #SalesFunnels #DirectResponse #100MLeads #EmailMarketing #PaidAds #ConversionOptimization #TobiasAllen #AlexHormozi #ScalingBusinesses #HighTicketSales #DigitalMarketing #entrepreneurship

🚀 More Behind The Scenes Brand Growth Tips: https://jordan-doughty.kit.com/b8baeb...

📧 Learn About Retention Marketing: • Adding MILLIONS In Revenue With Email...

☎️ Work With My Retention Agency ($50k/mo+): https://openhousemedia.agency/

Tobias Allen, a top direct response marketer and the mind behind the 100M Leads book launch, shares his proven strategies for scaling businesses, increasing conversions, and maximizing affiliate partnerships.

In this episode, Tobias reveals:

✅ How he built a 29,000-affiliate program in just 6 weeks

✅ The behind-the-scenes of 560,000+ event registrations for 100M Leads

✅ How they 8x’d email click-through rates & boosted open rates by 70%

✅ The biggest mistakes businesses make when running paid ads & funnels

✅ Why low-ticket offers are outperforming high-ticket in today’s market

✅ The #1 strategy to outspend competitors and dominate your niche

💡 Whether you're a founder, marketer, or entrepreneur, this episode is packed with insights to help you scale your business, optimize your marketing, and generate more sales.

🔥 Watch now and learn how to build a high-converting affiliate program, improve your email marketing, and make your ads work harder for you!

#marketing #affiliatemarketing #SalesFunnels #DirectResponse #100MLeads #EmailMarketing #PaidAds #ConversionOptimization #TobiasAllen #AlexHormozi #ScalingBusinesses #HighTicketSales #DigitalMarketing #entrepreneurship

Description

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by David Fannin, an Entrepreneur who scaled his business to £1.3M in yearly revenue - without a dedicated marketing team. From his initial difficulties scaling on Amazon, to eventually exiting his brand and appearing on Dragon’s Den, David joins us to discuss his unique strategies and how he approached product design and development.

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At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

🚀 More Behind The Scenes Brand Growth Tips: https://jordan-doughty.kit.com/b8baebbd0f

📧 Learn About Retention Marketing: https://www.youtube.com/watch?v=KfJoNxvsFN8

☎️ Work With My Retention Agency ($50k/mo+): https://openhousemedia.agency/

In this episode, we sit down with Dushyant, a former Big Four management consultant turned founder of a fair trade, organic bedding brand that's shaking up the DTC e-commerce world.

🔹 From market stalls to international expansion (Australia → Singapore, Dubai, UK & Europe)

🔹 How he scaled retail stores during COVID before going all-in on Google & Meta ads

🔹 The challenges of entering the U.S. market & what it really takes to go global

🔹 Behind the scenes: ethical sourcing, sustainability, and fighting greenwashing

🔹 Why physical retail is still powerful in a digital-first world

This deep dive is packed with actionable insights on e-commerce growth, brand authenticity, and sustainable business practices. If you're building a brand with purpose—or thinking of making the leap from corporate to entrepreneur—this one’s for you!

🔥 Subscribe for more e-commerce founder stories & growth strategies! 🔥

#ecommerce #dtc #entrepreneurship #sustainability #fairtrade #shopify #startup #marketing #founderstory

Welcome back to another episode of the OHM Podcast!

This week I’m joined by Sam Haddad, Co-Founder and CEO at Greenhaus, a forward thinking House of Brands, focused on helping US based eCommerce businesses scale and grow towards an eventual exit.

In today’s episode we’ll be taking a closer look at Greenhaus’ unique acquisition model, how Sam and his team are adding value to existing eCom brands, the challenges of running a house of brands.

Chapters:

00:00:00 – Introduction & Guest Overview

00:01:10 – Sam’s Background & Business Foundations

00:07:00 – Mastering Amazon: From 1P to 3P Strategy

00:14:00 – The Shift to Entrepreneurship & Greenhouse

00:20:00 – Why Greenhouse Focuses on Product & Operations, Not Just Finance

00:27:00 – Greenhouse’s Acquisition Strategy

00:35:00 – The Importance of Inventory & Lead Times on Amazon

00:42:00 – Post-Acquisition Playbook: How Greenhouse Scales Brands

00:50:00 – The Reality of Running an Omni-Channel Brand

00:56:00 – Who, Not How: Building Teams & Finding the Right Expertise

01:03:00 – The Long-Term Vision: What’s Next for Greenhouse?

01:10:00 – Advice for Founders: Common Mistakes & How to Fix Them

01:15:00 – Closing Thoughts & Where to Connect with Sam

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome back to another episode of the OHM Podcast!

This week I’m joined by Sam Haddad, Co-Founder and CEO at Greenhaus, a forward thinking House of Brands, focused on helping US based eCommerce businesses scale and grow towards an eventual exit.

In today’s episode we’ll be taking a closer look at Greenhaus’ unique acquisition model, how Sam and his team are adding value to existing eCom brands, the challenges of running a house of brands.

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by Alyssa Wallace, email marketing strategist behind the explosive growth of THC drinks brand Bruz. Their $28M/year owes a lot to Alyssa’s marketing ethos. From community engagement to a plain text focus and key metrics to keep up with, Alyssa’s experience, both as a freelancer and working for an agency make this an episode you don’t want to miss.

Chapters:

00:00 - Introduction

00:30 - Retention Marketing & Breeze’s Growth

01:11 - Getting Started in Retention Marketing

02:24 - Learning on the Job

02:55 - Freelancing vs. Agency Life

04:10 - The Power of Personal Branding & Twitter

06:03 - Is Posting Content a Career Prerequisite?

07:17 - Job Hunting & Standing Out Online

08:32 - Personality in Personal Branding

09:45 - Balancing Two Roles at Breeze & Captivix

10:58 - What Makes a Good Agency?

13:59 - Challenges of Agency Life for Freelancers

14:34 - Analyzing Retention in Email & SMS

16:54 - Open & Click Rates: Are They Relevant?

19:24 - How Subscription Brands Should Approach Retention

20:00 - Improving Breeze’s Retention & Email Strategy

22:35 - The Role of Video in Subscription Retention

25:08 - Subscription & Retention Beyond Email

26:56 - Low-Hanging Fruit for Subscription Optimization

28:42 - Should Brands Use Aggressive Retention Tactics?

29:58 - Advice for Brands Starting a Subscription Model

31:36 - Community & Brand Loyalty at Breeze

33:28 - Engaging Customers Through Email Marketing

35:28 - Why Plain Text Emails Perform Well

37:24 - Plain Text vs. Graphic Emails

38:35 - The Secret Behind Breeze’s Rapid Growth

40:19 - The Founders’ Background & Business Success

42:15 - The Growing THC Beverage Market

44:15 - THC Beverages vs. Alcohol

45:33 - Alyssa’s Future Goals

46:47 - Career Advice for Aspiring Marketers

47:54 - Where to Follow Alyssa

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by Brandon Castaneda, Founder and CEO at EZ Bombs. These guys took their food spice product and drove $25M in revenue in their first year on TikTok Shop. From understanding the marketplace, to creating viral content that converts, this is a great deep dive into social commerce and one brand owners do not want to miss.

Chapters:

00:00 – Introduction to Brandon & Easy Bombs

00:04 – How Easy Bombs Became an 8-Figure Business in Under a Year

01:20 – Why TikTok Shop Was the Key to Their Growth

02:50 – The Idea Behind Easy Bombs: Combining Trends & Heritage

05:15 – Starting From Home: The First Manufacturing Challenges

07:40 – Brandon’s Background in Startups, Crypto & NFTs

10:00 – Spotting Trends & Capitalizing on Market Momentum

13:10 – The Early Days: Scaling Sales & The Drop System

16:40 – Manufacturing Expansion & Moving Beyond Home Production

19:30 – Keeping Sales, Marketing & Customer Service In-House

22:50 – Organic Growth vs. Paid Ads Strategy

26:10 – Scaling Up: Amazon, Walmart, & Retail Expansion

30:00 – TikTok Shop Success & The Role of Affiliate Marketing

33:45 – The Power of Content: Engaging Audiences on Social Media

37:10 – Live Selling on TikTok: Is It Worth It?

41:30 – Future Plans: Website Subscriptions, New Flavors & Retail Growth

44:50 – The Long-Term Vision: Building to Exit

48:00 – The Entrepreneurial Mindset: Lean Startup Strategies

51:20 – Hiring, Team Building & Running a Lean Operation

54:10 – Closing Thoughts & Where to Follow Brandon

---------------------------------

At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: [email protected]