Founder Files

WATCH FULL EPISODE: https://www.youtube.com/watch?v=AGTELJq07eM

Starting YouTube isn’t about equipment or confidence. It’s about clarity, positioning, and story.

In this clip, Ed breaks down how to get started with a YouTube channel in 2026 — especially if you’re building an agency, service business, or personal brand:

🔥 Why you shouldn’t try to “grow a YouTube channel” when you’re just starting

🔥 How to use YouTube as a credibility and conversion tool before it ever brings views

🔥 Why staying in your lane matters — and how poor positioning kills early channels

🔥 How storytelling makes old information feel new and worth watching

🔥 Why expertise shows instantly on camera — and why beginners struggle to compete

🔥 How lack of structure confuses viewers, even with good thumbnails and titles

🔥 Why every piece of content needs a clear point, not just information

🔥 What AI can’t replace: experience, stories, and lived credibility

If you’re starting YouTube in 2026 and feel stuck, invisible, or overwhelmed, this clip will help you understand what actually moves the needle — and what doesn’t.

He went from college dropout to scaling Google Ads for eight- and nine-figure eCommerce brands.

Today’s guest is Shri Kanase, a Google & YouTube Ads specialist and agency owner trusted by some of the biggest eCom brands in the world

In this episode, you’ll learn:

🔥 Why Google Ads isn’t binary — and what really determines scale vs. wasted spend

🔥 How search volume, product feeds, and Merchant Center health drive performance

🔥 Why landing pages, reviews, and UX now matter more than bidding itself

🔥 The step-by-step research process he runs before spending a single dollar

🔥 How top brands structure Shopping, Search, and YouTube inside the Google ecosystem

If you want to understand how Google Ads really work in 2026 — and how serious eCom brands scale profitably without guessing — this episode is for you.

Chapters:

00:00 – How To Scale Your eCom Brand With Google Ads

01:57 – Starting a Google Ads agency

03:22 – Building eCommerce brands before launching an agency

04:19 – Why Shri chose Google Ads over Meta and TikTok

05:47 – Is Google Ads binary? Why “it works or it doesn’t” is wrong

07:25 – How to tell if Google Ads is a good fit for your brand

09:47 – Keyword research that determines scalability

12:06 – Why Google Ads success is no longer bid-driven

17:02 – Exploring the Google Ads platform options

18:59 – How the Google ecosystem actually works

23:53 – Onboarding process for new brands

25:21 – The TPS framework: Testing, Profitability, Scaling

27:22 – Why split testing matters on Google Ads

29:40 – The advantage of testing at scale with Google

31:59 – Why Google amplifies traffic from other platforms

33:54 – Branded search myths and attribution confusion

35:26 – SEO vs Google Ads: how they work together

36:39 – ROAS expectations and why foundations decide outcomes

38:34 – The biggest mistakes brands and agencies make on Google

40:18 – When to use advertorials and listicles

42:21 – Why ClickFunnels can hurt Google Ads performance

43:26 – Google vs Bing Ads: when Bing makes sense

45:12 – International expansion strategies with Google Ads

46:31 – How YouTube content built Shri’s agency pipeline

49:52 – Engaging with the right audience on YouTube

51:34 – Shifting from technical to strategic content

52:39 – How to stand out in a saturated content space

54:24 – What Shri would do if he started content today

56:18 – Final advice for new content creators

WATCH FULL EPISODE: https://www.youtube.com/watch?v=AGTELJq07eM

Most businesses scale headcount. The best ones scale leverage.

In this clip, Ed breaks down how he built a $500K/month business with a deliberately small team — and why adding more people often creates more pressure, not freedom:

🔥 How a lean team of 3 sales, 6 support, and one key operator runs the business

🔥 Why he ran the company solo in the early days without a sales team

🔥 What changed when sales teams were added — and the pressure that came with it

🔥 Why keeping the team small was a design choice, not a constraint

🔥 How fewer people can actually lead to clearer systems and better outcomes

If you want to scale revenue without bloated payrolls, endless management, or constant stress, this clip will change how you think about team size, leverage, and growth.

He made his first dollar online at 14 years old.

Today’s guest is Josh Gavin, one of the sharpest low-ticket funnel operators in the game. Over the last decade, he’s built 800+ funnels and helped generate $10M+ using low-ticket offers across ecommerce, services, and info products.

In this episode, you’ll learn:

🔥 The low-ticket offer formats that consistently convert across markets

🔥 Why most funnels fail before traffic ever hits them — and how to architect the backend first

🔥 How low-ticket offers fund ad spend, increase buyer intent, and unlock aggressive scaling

🔥 How to turn low-ticket buyers into high-ticket clients without feeling salesy

🔥 The conversion benchmarks that actually matter at the front end and on the upsell

If you want to build offers that convert, scale, and compound — without relying on hype or high-ticket pressure — this episode is for you.

Chapters:

00:00 – Making $10M with low-ticket offers

01:50 – First dollar online at 14

03:39 – Apple orchard grind + early hustle mindset

05:05 – Getting into dropshipping and freelancing

06:17 – The advice he ignored: low-ticket vs high-ticket

08:10 – Shiny object syndrome and the cost of going wide

11:47 – Relationship with Alan Sultanich

14:38 – Learning from Mark Lack

16:42 – Building 800+ offers across markets

17:14 – Why design the back end first

20:03 - Five winning low-ticket offer formats

22:13 – Evergreen challenges

24:15 – 1-hour fast-start masterclass

26:50 – Paid case studies

27:31 – Done-for-you low-ticket

30:46 – Leading people to limitations

32:56 – Why low-ticket outspends VSL funnels

35:50 – Why low-ticket feels harder than call funnels

37:59 – Why he removed mid-ticket upsells

39:41 - Low-ticket vs high-ticket offers

42:03 - Understanding order bumps

45:56 – Funnel structure and quiz funnels

47:43 – Troubles with ascension mechanisms

49:39 - Using organic content to down sell

51:47 - How to know if a new low-ticket offer is working

54:02 - Scaling your sales funnel

01:00:09 - Testing and adapting offers

01:05:40 - Where to find Josh

WATCH FULL EPISODE: https://www.youtube.com/watch?v=AGTELJq07eM

Most businesses scale headcount. The best ones scale leverage.

In this clip, Ed breaks down how he built a $500K/month business with a deliberately small team — and why adding more people often creates more pressure, not freedom:

🔥 How a lean team of 3 sales, 6 support, and one key operator runs the business

🔥 Why he ran the company solo in the early days without a sales team

🔥 What changed when sales teams were added — and the pressure that came with it

🔥 Why keeping the team small was a design choice, not a constraint

🔥 How fewer people can actually lead to clearer systems and better outcomes

If you want to scale revenue without bloated payrolls, endless management, or constant stress, this clip will change how you think about team size, leverage, and growth.

WATCH FULL EPISODE: https://www.youtube.com/watch?v=AGTELJq07eM

Most creators still chase views. The smart ones build revenue systems.

In this clip, Ed breaks down how YouTube monetisation is evolving in 2026 — and why fewer views can actually lead to more money:

🔥 Why fewer views with the right audience beat millions of low-intent views

🔥 How to scale annual revenue from $1M to $4.5M without relying on ads

🔥 The evolution from low-ticket offers to mid-ticket and high-ticket models

🔥 Why high-ticket coaching looks attractive — and why so many creators chase it

🔥 The hidden downsides of high-ticket offers and how they lead to burnout

If you want to turn YouTube into a real business — not just a content treadmill — this clip will change how you think about views, offers, and sustainable monetisation.

He mastered sales — then realized the bigger game was mastering himself.

Today’s guest is David Jacob, a former seven-figure sales closer who walked away from traditional performance coaching to build a mindset practice centered on his book Choice Psychology.

In this episode, you’ll learn:

🔥 How subconscious “bad code” drives burnout, self-sabotage, and plateaus

🔥 Why most high performers implode after success — not before it

🔥 The four pillars of a fulfilled life: health, wealth, relationships, and faith

🔥 Why identity and belief systems matter more than tactics or discipline

🔥 What real inner work looks like for founders, leaders, and high achievers

If you’ve ever felt stuck, overworked, or unfulfilled despite external success, this episode will change how you think about identity, growth, and what it actually means to win.

Chapters:

00:00 – Clean vs dark energy

02:30 – Why high performers burn out

06:54 – How Choice Psychology was created

09:45 – How grinding creates bad habits

11:49 – Recognizing destructive patterns

13:40 – What high agency actually means

17:05 – Deleting bad code in your mind

20:47 – The type of change that leads to real growth

26:10 – Discipline vs identity change

27:43 – Realizing something is wrong

30:09 – When work becomes an addiction

32:12 – The four pillars of a fulfilled life

35:18 – Why balance is non-negotiable

39:49 – What happens when one pillar lags

41:58 – Why there is no “perfect time”

44:44 – How the four pillars work together

47:09 – Keeping all four pillars at 100%

49:15 – Guilt, self-worth, and not working

53:44 – Reframing productivity and time

56:07 – Why hard work doesn’t equal success

01:03:19 – Escaping the burnout loop

01:07:48 – The productivity–burnout cycle

01:09:42 – Doing less work, getting better results

01:13:23 – Redefining success beyond money

01:15:17 – Why self-improvement never ends

01:20:51 – Personal development and self-discovery

01:25:41 – How David got into coaching and therapy

01:27:50 – Recommended books for inner work

01:33:20 – Final thoughts on fulfillment and growth

01:35:57 – How to reach David Jacob