Founder In Progress

A born-and-raised Austin founder, Mason is a chemical-engineer-turned-eco-entrepreneur who’s built (and rebuilt) companies around healthier food and a healthier planet. He shares the early wins and hard knocks—from a failed pizza venture in Spain to nearly bankrupting, then turning around and exiting his local-food startup—before launching CC’s Veggie Co. and now Small Potatoes, an acquisition-and-manufacturing platform for better-for-you CPG brands.

We get into luck vs. control in entrepreneurship, mental fitness (meditation, float tanks, intuition), why human health is the true north of sustainability, how to survive cash crunches, what great mentors actually do, and his upcoming framework/book, “The Puzzle,” about presence and self-reflection. Practical takeaways, founder scars, and a hopeful roadmap for building mission-driven businesses.

LEARN MORE about Mason Arnold

LinkedIn - https://www.linkedin.com/in/masonarnold?trk=public_post_feed-actor-name

Website - https://www.smallpotatoes.life/

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Founder In Progress is a raw, real-time look into the journeys of founders who are building while still figuring it out. Each episode shares unpolished stories, honest conversations, and practical lessons from people in the trenches of entrepreneurship.

It’s not about polished exits or perfect success stories — it’s about progress over perfection. FIP captures the highs, lows, pivots, and moments of clarity that founders experience along the way.