In today’s episode, we speak with a founder who profitably grew by finding product-market fit early in a profitable niche. Our guest is Siva Pullabhotla, Co-Founder & CEO at Docskiff Inc. Docskiff focuses on contract intelligence in the procurement space. In this episode, Siva discusses the kinds of assumptions you should begin with if you’re looking to find a product-market fit fast. He also talks about pivoting based on your initial customer engagement to double down on success and use it to fuel your growth. As a past Catalyst member and current Emerj Plus member, we are grateful to have Siva in our community and here on the show. Join Emerj Plus at emerj.com/p1 to discover more AI use-cases, best practice guides, white papers, frameworks, and more.