Feeling like growth is harder than ever? You’re not imagining it.

In this episode, online business strategist Kendra Perry breaks down what’s shifted in 2025 - market saturation, a more sophisticated buyer, and the trust recession - and shows the simple micro-shifts that still move the needle. We dig into choosing a profitable niche (human + problem + outcome), turning what you teach into a compelling offer (your proprietary method), and using Kendra’s Content Thermostat (cold/warm/hot) to create clients, not just content. We also talk AI (as time-giver, not coach-replacer), market research you should actually do, and the mindset reframe for sticking with it long enough to win. 

Takeaways:

• Why business growth feels harder in 2025 (and what’s actually changed).
• The three traits of a profitable niche: chronic, severe, and human-aware.
• How to position your program as a method, not just a bundle of sessions.
• Kendra’s “Content Thermostat” strategy to turn posts into paying clients.
• The mindset shift every wellness pro needs: growth takes time, not hustle.

Resources Mentioned

• Stop Selling Single Sessions & Custom Packages, Sell This Instead Guide: https://go.kendraperry.net/what-to-sell-instead-1 

Go Deeper with Kendra:

Instagram https://www.instagram.com/kendraperryinc/

YouTube https://www.youtube.com/@kendraperryinc

Facebook https://www.facebook.com/kendraperryinc/

Podcast The Wealthy Coach Podcast

Website https://kendraperry.net 

Connect with Whitney:

Follow Whitney on Instagram @whitneybateson

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Frequently Asked Questions:

• 02:57 Do you help us with a lead magnet?
• 10:00 Where do we share the lead magnet?
• 11:50 Will my site look like everyone else’s?
• 15:50 What helps make your clients successful in the program and after?
• 24:44 What’s the AI bonus?
• 26:15 What’s the maintenance on the site?
• 32:15 How long is the program? How long do I have access?
• 35:54 Can I go faster?
• 36:32 Can I go slower?
• 36:47 Can I delay my start?
• 38:10 Can my VA/assistant join me?
• 41:47 Is there a limit on the number of pages?
• 45:92 Will you help us find photos?
• 47:11 Do you help us buy a domain?
• 48:30 Won’t you annoy people with your emails?
• 52:06 Linktree and Calendly are bringing me my clients - why do I need a website?
• 54:50 Will these templates work with my existing site?
• 59:59 What does the support look like? What’s the turnaround time if I get stuck?
• 01:01:03 How hands-on is the tech help?
• 01:01:00 When are the calls?

Doors to The Wellness Pro Website System close 10/15 at 11:59 pm ET. Grab your seat at wellnessprowebsite.com

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Ads Made Simple Bonus expires 10/13 at 11:59 pm ET.

Sign up for The Wellness Pro Website System at wellnessprowebsite.com

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When you join The Wellness Pro Website System by Monday, October 13th, you’ll get my brand-new Ads Made Simple bonus — a mini course that shows you how to run simple Facebook or Instagram ads (even on a $5/day budget) to grow your email list fast.

It’s the perfect next step once your website is set up by helping you attract new leads, nurture them through your emails, and turn that steady traffic into paying clients.

👉 Join now at wellnessprowebsite.com

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Enroll in The Wellness Pro Website System | Doors are OPEN!

(Hurry — offer ends October 15th at 11:59 PM ET!)

If your website looks fine but isn’t filling your calendar, this replay of our free training is your turning point. Whitney breaks down the 3 simple shifts that build trust fast, guide visitors to take action, and nurture the “not-ready-yet” crowd so they become clients.

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Ready to attract more clients without waiting until you’ve got it all figured out?

Don’t miss Whitney’s free training: Have More Clients Saying “Yes!” to Working With You. You’ll learn the three website shifts that help health & wellness professionals get clarity and start booking clients.

Save your spot here: whitneybateson.com/yes

So many health professionals believe they need to define their niche and services before building a website. But what if the website process is actually what gives you that clarity?

In this episode, Whitney sits down with former WPWS client and dietitian Morgan Pearson to share how she went from a corporate job to a full-time entrepreneur, without knowing her niche or offers at the start. Through the Wellness Pro Website System, Morgan gained the structure, support, and guidance she needed to refine her services, build her business, and bring her vision to life.

Morgan’s story shows that you don’t have to wait for perfect clarity before moving forward; sometimes it comes through the process itself.

• Why you don’t need to wait until everything is figured out before building your website.
• How The Wellness Pro Website System gave Morgan clarity, structure, and support.
• The real process of refining a niche and services while growing a business.
• Lessons from freelancing, digital products, SEO, blogging, and Pinterest.
• Why investing in a guided website process helps you grow faster and with confidence.

• Episode 60 - Pinterest Marketing Strategy with Nadalie Bardo
• Get your free Traveler’s Guide to Gut Health

Pinterest https://www.pinterest.com/morganpearson/

LinkedIn https://www.linkedin.com/in/morgan-pearson/

Website https://morganpearson.com/

Follow Whitney on Instagram @whitneybateson

If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the s

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Sometimes life requires us to step back from our businesses — whether it’s motherhood, a big move, or simply needing space to reset. But what happens when you’re ready to return? 

In this episode, Whitney sits down with former WPWS client and dietitian Emily Bown to talk about what it really looks like to pause your business and come back stronger.

Emily shares her story of building a thriving private practice, taking time off for her second baby and a cross-country move, and how that break gave her clarity to pivot into work that feels even more aligned today. From rediscovering her passion for supporting moms to launching new projects like her Mom Brain Renourished podcast, Emily’s journey is a reminder that stepping back isn’t failure, it’s often the reset that fuels growth.

And if you’re ready to make your own business stronger, don’t miss Whitney’s upcoming free training: Have More Clients Saying “Yes!” to Working With You. You’ll learn the three website shifts that help health & wellness professionals attract the right clients. Sign up here: https://www.whitneybateson.com/yes 

Takeaways

• Why taking a break doesn’t mean losing momentum in your business.
• How motherhood and major life changes can bring unexpected clarity.
• Emily’s honest reflections on the mental health side of stepping back.
• The power of community, structure, and starting small when you return.
• Why pivoting your niche or offers is not a failure.Its alignment.

Resources Mentioned

• Join the upcoming free training: Have More Clients Saying “Yes!” to Working With You: https://www.whitneybateson.com/yes
• Grab Emily’s 5-minute Meal Plan https://emilybown.myflodesk.com/5minmealplan
• Subscribe to Emily’s podcast https://open.spotify.com/episode/5q8nlPUHlFvkjUp09GUrUF?si=Ebbk1_gQTtOY59aCZDuiqA 
• “No Brainer Nourishing Meals At Home” https://emilybown.thinkific.com/products/digital_downloads/Nourishandthriveebook 

Go Deeper with Emily:

Instagram https://www.instagram.com/marrvelouseats/

TikTok https://www.tiktok.com/@emilybown.rd

Website https://emilybown.com/ 

Connect with Whitney:

Follow Whitney on Instagram @whitneybateson

Subscribe & Review:

If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

Hosted on Acast. See acast.com/privacy for more information.

Imagine having your website — plus your sales and marketing system — live and ready in just 8 weeks.

That’s exactly what happens inside The Wellness Pro Website System. In this episode, Whitney walks you through the entire process step by step so you can see how it all comes together.

More than a website, this program gives you the foundation of your marketing and sales system. You’ll walk away with not only a professional site, but also the tools and confidence to keep growing it so your website continues working for you long after launch day.

Whitney also shares how the weekly calls, developer support, and private community make the process easier than going it alone, and why learning these skills now saves you time, money, and endless second-guessing later.

Takeaways

• The four core steps inside the Wellness Pro Website System.
• Why the program goes beyond “just a website” to help you build your sales and marketing foundation.
• What makes a done-with-you approach different from templates or hiring a designer?
• How the week-by-week structure keeps you on track without being overwhelming.
• The support you’ll get along the way (and why you don’t need to have everything figured out before you join).

Resources Mentioned

• Join the waitlist for the next WPWS cohort: https://www.whitneybateson.com/waitlist 
• See past client websites, demos, and FAQ’s: https://www.wellnessprowebsite.com 

Connect with Whitney:

Follow Whitney on Instagram @whitneybateson

Subscribe & Review:

If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

Hosted on Acast. See acast.com/privacy for more information.

Does selling your services feel harder than it used to?

It’s not just you; the way people buy health, wellness, and nutrition services is shifting.

In this episode, Whitney breaks down the key changes happening online (hello, AI overload 👀), why trust feels harder to earn, and how clients are craving real connection more than ever. Most importantly, she’ll show you what to do about it so your marketing feels aligned and more clients say yes.

Whitney also shares details about her brand-new free training designed to help you turn your website into the sales partner you’ve always wanted — one that builds trust quickly and helps clients take action.

• Why clients are craving authentic connection, and how to infuse more of “you” into your offers and marketing.
• Why selling information alone doesn’t work anymore (and how to highlight transformation instead).
• How your website can instantly build trust in a noisy, skeptical online world.
• Why vague soundbites don’t land, and how using your clients’ lived experiences makes your message irresistible.
• Practical shifts you can make now to attract the right clients in 2026 and beyond.

• Save your spot for Whitney’s free training (Have More Clients Saying Yes to Working With You) happening on October 7th at 10 am ET or October 8th at 12 pm ET.: whitneybateson.com/yes
• Get on the waitlist for an upcoming workshop: whitneybateson.com/workshop

Follow Whitney on Instagram @whitneybateson

If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

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Struggling to send emails without feeling salesy?

In this episode, Whitney sits down with Kate Doster, a seven-figure course creator and host of the Do The Brave Thing Online Business podcast, to talk about making email marketing feel natural, fun, and effective.

Kate shares how to move past the awkwardness of “selling,” why she sees it as an energy exchange, and why being specific in your emails matters so much. You’ll also hear practical tips for writing emails that actually get read, how to stay consistent without burning out, and why free bundles can be a powerful growth tool.

Whitney wraps up the episode by sharing details about her upcoming workshop to help you clarify your niche and sharpen your marketing strategy.

• Why being specific in your emails builds trust and connection.
• Simple strategies to keep your list engaged, even if it’s small.
• Formatting and structure tips to boost readability and conversions.
• How free bundles can help you grow your audience and authority.
• The role of consistency in building long-term email success.

• Do The Brave Thing Online Business Podcast with Kate Doster
• Whitney’s upcoming Describe What You Do So People Want It Workshop
• Grab Kate’s freebie

Follow Kate on Instagram https://www.instagram.com/kate_doster/

Browse Kate’s website https://www.katedoster.com 

Follow Whitney on Instagram @whitneybateson

If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

Hosted on Acast. See acast.com/privacy for more information.