By Whitney Bateson
4.8
55 ratings
The podcast currently has 36 episodes available.
In this episode of the Growth Show Podcast, host Whitney chats about the challenges and misconceptions surrounding DIY websites using platforms like Squarespace, Wix, and WordPress. She emphasizes the importance of not just beautiful design but strategic functionality that converts visitors into clients. Whitney highlights that many DIY and even professionally designed websites fail due to a lack of clear client-focused strategies, strong copy, and conversion-focused pages. She also shares insights on the hidden costs and frustrations associated with DIY website building. Finally, she introduces the Wellness Pro Website System, a comprehensive solution for building strategic, flexible, and easy-to-update WordPress websites designed specifically for wellness professionals.
Don't forget to visit the series page to grab your free downloadable guide with key takeaways from each episode, join the conversation, and ask questions to help you succeed in 2025!
In this episode:
Recap of Part One: Why Just Having a Website Isn't Enough
The Reality of DIY Websites
The Hidden Costs of DIY Websites
Introducing the Wellness Pro Website System
Hiring a Designer: Pros and Cons
Conclusion and Next Steps
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Connect with Whitney Bateson:
Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:
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Join host Whitney Bateson as she kicks off the first episode of a three-part podcast series on 'Website Success for 2025.' This series is designed to help you transform your website into a powerful, client-attracting tool as you prepare for the upcoming new year. Reflecting on key achievements from 2024, Whitney talks about aligning your website with your business goals, crafting client-focused copy using the Problem-Agitate-Solution (PAS) framework, and building a functional sales system with automated steps, such as online scheduling and lead magnets. Throughout this episode, you’ll hear success stories, practical tips, and actionable examples to turn your website into a streamlined sales machine. Whitney also introduces the Wellness Pro Website System and highlights upcoming enrollment opportunities.
Don't forget to visit the series page to grab your free downloadable guide with key takeaways from each episode, join the conversation, and ask questions to help you succeed in 2025!
Reflecting on 2024 achievements
Setting your 2025 goals & why 'just having a website' isn't enough
Crafting client-focused copy
Automated steps
Lead magnets & the power of an email list
Key website elements
Avoiding DIY website pitfalls
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Instagram: @whitneybateson
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Tune in to The Growth Show as Whitney sits down with Joe Sanok to explore the evolving workweek. Drawing inspiration from Joe's book, Thursday is the New Friday, this episode dives into the shift toward a four-day—and even a three-day—work week, offering strategies for better work-life balance. Discover the history and cultural shifts that support shorter work periods and learn how to align your career with personal goals. Whitney and Joe discuss redefining productivity metrics, strategic time management, and the power of breaks and purposeful routines. You’ll also hear about practical exercises like the 'plus one minus one' life menu and discover your sprint type for improved efficiency.
YouTube
Website
Practice of The Practice Membership
Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want (Book
BE THE FIRST TO KNOW - - Website Success for 2025: A 3-Part Series to Build Your Client-Attracting Website
Joe's Personal Experience with a Three-Day Work Week
The History and Evolution of the Work Week
Internal Inclinations of Top Performers
Prioritizing Tasks for Maximum ROI
Challenging Hustle Culture with Neuroscience
Challenging the Hustle Culture
The Plus One Minus One Exercise
Maximizing Weekend Rejuvenation
Understanding Vigilance Decrement
Optimizing Work with Micro Breaks
Identifying Your Sprint Type
Joe's Resources and Final Thoughts
Special Announcement: 2025 Goals
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In this episode, join Whitney as she welcomes Jennie Wright, a lead generation expert, to share her tips on automated lead generation and email list building. You'll discover Jennie's innovative 'list injection method' for adding thousands of leads ahead of a launch, ensuring consistent business growth. Learn to reduce unsubscribe rates, maintain engaging email tones, and choose the right email marketing platforms. The episode also covers the importance of creating dynamic lead magnets, hosting successful events like webinars and summits, and leveraging collaborations, bundles, and podcast guesting to drive engagement. Whether you're a seasoned marketer or new to these concepts, you'll find practical guidance and inspiring success stories to elevate your lead-generation efforts. Tune in for a friendly, insightful session, and get ready to power up your marketing strategies!
Website
Jennie's Freebie
Episode 31
Episode 13
Diving into Lead Generation
Understanding List Building
Email List Management Tips
Redefining Lead Generation
Automation Tools and Platforms
Setting Up Automated Lead Capture Forms
Removing Friction in Lead Generation
Creating Dynamic Lead Magnets
The Importance of Client Experience
Effective List-Building Strategies
Leveraging Collaborations and Events
The Power of Segmentation
Success Stories and Final Tips
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In this podcast episode, Janice Hostager, a seasoned marketing strategist and fractional CMO, shares her expertise in developing effective marketing strategies. She introduces her Trail to the Sale™ framework, guiding businesses through step-by-step strategies. The discussion includes common marketing pitfalls, the importance of understanding the buyer's journey, and techniques for different stages of the marketing funnel: awareness, consideration, comparison, and sale. Janice emphasizes knowing your ideal customer, tailoring marketing efforts, nurturing customer relationships post-sale, and leveraging referrals. Drawing from her extensive experience, Janice offers a downloadable workbook to help listeners map out their marketing path.
https://www.facebook.com/janicehostager
https://www.instagram.com/janicehostagermarketing/
https://www.linkedin.com/in/janice-hostager/
https://www.youtube.com/c/JaniceHostager
https://janicehostager.com/ and https://myweeklymarketing.com
https://janicehostager.com/small-business-marketing-plan/
Janice's journey and approach to strategy
The Trail to the Sale framework and the stages
Evaluating low-cost products
Discovery calls and handling objections
Upselling, customer service, and post-sale strategies
Nurturing relationships and encouraging referrals
Common mistakes and tailoring strategies
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In this episode, Whitney explores effective strategies for growing an email list, especially for those starting from zero. The discussion builds on previous talks about launching a course and emphasizes the importance of having an audience before launching a product. The episode offers unique ideas for promoting lead magnets to attract more subscribers. Key tactics include prominently featuring lead magnets on websites, engaging in online communities by providing valuable insights, participating in podcasts, collaborating on freebie swaps with peers, and engaging in bundles. Whitney emphasizes the role of email lists in maintaining audience control over relying solely on social media platforms, and highlights the benefits of nurturing subscriber relationships to turn them into clients over time.
How to Launch Your First Course
Steps for a Better Lead Magnet
Why You Should Focus on Building an Email List (and How to Start)
>>> FREEBIES
The Importance of Building an Email List
Website Strategies for Promoting Lead Magnets
Leveraging Online Communities
Guest Speaking and Collaborations
Advanced Tactics: Bundles and More
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Instagram: @whitneybateson
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Whitney breaks down the crucial steps to launching a successful online course in this solo episode. She stresses the importance of audience validation and pre-selling, explaining why understanding your audience’s needs should always come before creating your course. Whitney also highlights common mistakes wellness entrepreneurs often make—like spending too much time perfecting a course without validating the idea or neglecting effective marketing efforts.
Listeners will walk away with practical strategies for building and engaging an audience, pre-selling a course, setting up waitlists, and using beta customer feedback to fine-tune the course content and marketing approach. Whitney also covers the essential role of your website in supporting a course launch and shares ongoing marketing and funnel strategies to ensure long-term success. The episode concludes with an introduction to Whitney’s Wellness Pro Website System, a tool designed to help entrepreneurs create high-converting websites to promote their courses and services.
The Importance of Validating Your Course Idea
Identifying and Engaging Your Audience
Pre-Selling and Beta Launch Strategies
Gathering Feedback and Continuous Improvement
Marketing and Sales Strategies
Leveraging Your Website for Course Launch
Ongoing Marketing and Funnel Strategy
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Instagram: @whitneybateson
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In this episode of the Growth Show, host Whitney interviews Linda Melone, a seasoned conversion copywriter. They explore the fundamentals of conversion copywriting, emphasizing the importance of creating revenue-driving content. The discussion highlights the role of AI tools, like ChatGPT, in brainstorming, refining, and enhancing copy. Linda elaborates on her transition from a personal trainer to a copywriting expert, offering practical tips on using AI responsibly, conducting customer interviews, and website content. This episode outlines actionable advice for business owners looking to improve their copywriting skills and leverage AI for better results.
https://linktr.ee/lindamelone
Headline Analyzer
Wellness Pro Website System
Understanding Conversion Copywriting
Linda's Journey
Using AI in Copywriting
Overcoming Writer's Block with AI
The Importance of Customer Language in Copy
Using AI for Persona Analysis
Crafting Effective Homepages with AI
Pitfalls of Using AI for Copywriting
Ensuring Accuracy and Empathy in AI Content
Brainstorming Titles with AI
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Instagram: @whitneybateson
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In this episode, we explore the idea of breaking conventional rules in the business world, especially in the health and wellness field. Whitney shares personal stories about starting a business while traveling and discusses six key rules that, when broken, can lead to more freedom, success, and happiness. From challenging the need to be available 24/7 and rejecting the 'client is always right' mantra, to embracing location independence and selective client onboarding, this episode provides insights and practical advice on making unorthodox decisions that benefit both you and your clients. The content ties into an upcoming virtual summit, the Rule Breaking Entrepreneur Summit, where more in-depth discussions on these topics will take place.
Rule Breaking Entrepreneur Summit
Personal Story: Starting My Business
The Importance of Rule Breaking
Rule #1: Availability 24/7
Rule #2: The Client is Always Right
Rule #3: More Hustle Equals More Success
Rule #4: Location Independence
Rule #5: Taking Every Client
Rule #6: Clients Only Want You
Rule Breaking Entrepreneur Summit
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Connect with Whitney Bateson:Instagram: @whitneybateson
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In this solo episode, Whitney provides an in-depth look into the technical aspects of creating a WordPress website. Whitney explains the importance of themes and plugins, providing best practices for selecting and managing them. She offers insights into her favorite tools such as Divi, WordFence, SiteGround Security, and Yoast SEO, explaining their roles in improving website performance, security, and SEO. Whitney also highlights the additional support and services offered through her Wellness Pro Website System, assuring listeners they can rely on her and her team for comprehensive website management.
Join the Wellness Pro Website System waitlist and be the first to know when the doors are open!
To see the full list of plugins mentioned, go here.
Why WordPress?
Understanding WordPress Plugins
Choosing the Right Themes and Plugins
Best Practices for Plugin Selection
Essential Plugins for Your WordPress Site
Advanced Plugins and Tools
Backup and Security Measures
Conclusion and Program Information
Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!
Connect with Whitney Bateson: Instagram: @whitneybateson
Hosted on Acast. See acast.com/privacy for more information.
The podcast currently has 36 episodes available.
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