The Growth Show with Whitney Bateson

In this podcast episode, Janice Hostager, a seasoned marketing strategist and fractional CMO, shares her expertise in developing effective marketing strategies. She introduces her Trail to the Sale™ framework, guiding businesses through step-by-step strategies. The discussion includes common marketing pitfalls, the importance of understanding the buyer's journey, and techniques for different stages of the marketing funnel: awareness, consideration, comparison, and sale. Janice emphasizes knowing your ideal customer, tailoring marketing efforts, nurturing customer relationships post-sale, and leveraging referrals. Drawing from her extensive experience, Janice offers a downloadable workbook to help listeners map out their marketing path.

https://www.facebook.com/janicehostager

https://www.instagram.com/janicehostagermarketing/

https://www.linkedin.com/in/janice-hostager/

https://www.youtube.com/c/JaniceHostager

https://janicehostager.com/ and https://myweeklymarketing.com

https://janicehostager.com/small-business-marketing-plan/

Janice's journey and approach to strategy

The Trail to the Sale framework and the stages

Evaluating low-cost products

Discovery calls and handling objections

Upselling, customer service, and post-sale strategies

Nurturing relationships and encouraging referrals

Common mistakes and tailoring strategies

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney explores effective strategies for growing an email list, especially for those starting from zero. The discussion builds on previous talks about launching a course and emphasizes the importance of having an audience before launching a product. The episode offers unique ideas for promoting lead magnets to attract more subscribers. Key tactics include prominently featuring lead magnets on websites, engaging in online communities by providing valuable insights, participating in podcasts, collaborating on freebie swaps with peers, and engaging in bundles. Whitney emphasizes the role of email lists in maintaining audience control over relying solely on social media platforms, and highlights the benefits of nurturing subscriber relationships to turn them into clients over time.

How to Launch Your First Course

Steps for a Better Lead Magnet

Why You Should Focus on Building an Email List (and How to Start)

>>> FREEBIES

The Importance of Building an Email List

Website Strategies for Promoting Lead Magnets

Leveraging Online Communities

Guest Speaking and Collaborations

Advanced Tactics: Bundles and More

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Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

Whitney breaks down the crucial steps to launching a successful online course in this solo episode. She stresses the importance of audience validation and pre-selling, explaining why understanding your audience’s needs should always come before creating your course. Whitney also highlights common mistakes wellness entrepreneurs often make—like spending too much time perfecting a course without validating the idea or neglecting effective marketing efforts.

Listeners will walk away with practical strategies for building and engaging an audience, pre-selling a course, setting up waitlists, and using beta customer feedback to fine-tune the course content and marketing approach. Whitney also covers the essential role of your website in supporting a course launch and shares ongoing marketing and funnel strategies to ensure long-term success. The episode concludes with an introduction to Whitney’s Wellness Pro Website System, a tool designed to help entrepreneurs create high-converting websites to promote their courses and services.

The Importance of Validating Your Course Idea

Identifying and Engaging Your Audience

Pre-Selling and Beta Launch Strategies

Gathering Feedback and Continuous Improvement

Marketing and Sales Strategies

Leveraging Your Website for Course Launch

Ongoing Marketing and Funnel Strategy

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Growth Show, host Whitney interviews Linda Melone, a seasoned conversion copywriter. They explore the fundamentals of conversion copywriting, emphasizing the importance of creating revenue-driving content. The discussion highlights the role of AI tools, like ChatGPT, in brainstorming, refining, and enhancing copy. Linda elaborates on her transition from a personal trainer to a copywriting expert, offering practical tips on using AI responsibly, conducting customer interviews, and website content. This episode outlines actionable advice for business owners looking to improve their copywriting skills and leverage AI for better results.

https://linktr.ee/lindamelone

Headline Analyzer

Wellness Pro Website System

Understanding Conversion Copywriting

Linda's Journey

Using AI in Copywriting

Overcoming Writer's Block with AI

The Importance of Customer Language in Copy

Using AI for Persona Analysis

Crafting Effective Homepages with AI

Pitfalls of Using AI for Copywriting

Ensuring Accuracy and Empathy in AI Content

Brainstorming Titles with AI

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we explore the idea of breaking conventional rules in the business world, especially in the health and wellness field. Whitney shares personal stories about starting a business while traveling and discusses six key rules that, when broken, can lead to more freedom, success, and happiness. From challenging the need to be available 24/7 and rejecting the 'client is always right' mantra, to embracing location independence and selective client onboarding, this episode provides insights and practical advice on making unorthodox decisions that benefit both you and your clients. The content ties into an upcoming virtual summit, the Rule Breaking Entrepreneur Summit, where more in-depth discussions on these topics will take place.

Rule Breaking Entrepreneur Summit

Personal Story: Starting My Business

The Importance of Rule Breaking

Rule #1: Availability 24/7

Rule #2: The Client is Always Right

Rule #3: More Hustle Equals More Success

Rule #4: Location Independence

Rule #5: Taking Every Client

Rule #6: Clients Only Want You

Rule Breaking Entrepreneur Summit

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this solo episode, Whitney provides an in-depth look into the technical aspects of creating a WordPress website. Whitney explains the importance of themes and plugins, providing best practices for selecting and managing them. She offers insights into her favorite tools such as Divi, WordFence, SiteGround Security, and Yoast SEO, explaining their roles in improving website performance, security, and SEO. Whitney also highlights the additional support and services offered through her Wellness Pro Website System, assuring listeners they can rely on her and her team for comprehensive website management.

Join the Wellness Pro Website System waitlist and be the first to know when the doors are open!

To see the full list of plugins mentioned, go here.

Why WordPress?

Understanding WordPress Plugins

Choosing the Right Themes and Plugins

Best Practices for Plugin Selection

Essential Plugins for Your WordPress Site

Advanced Plugins and Tools

Backup and Security Measures

Conclusion and Program Information

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Connect with Whitney Bateson: Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, host Whitney interviews Holly Larson, a registered dietitian and the founder of the Dietitian Money Conference. The conversation revolves around empowering dietitians and nutrition professionals to advocate for better salaries and compensation. Holly shares her journey, the importance of negotiating, and how the Dietitian Money Conference aims to educate and empower attendees. The episode emphasizes transparency, collaboration, and the need for ongoing learning in money management and negotiation skills. Key topics include the history of dietitians' compensation, the importance of advocating for fair rates, and the diverse lineup of sessions at the upcoming conference.

Connect with Holly here:

https://dietitianmoneyconference.com/

https://www.instagram.com/dietitianmoneyconference/

https://www.instagram.com/hollylarsonwrites/

Resources Mentioned

Register for the Dietitian Money Conference: https://dietitianmoneyconference.com/?affiliate=whitneybateson

Register for the Let's Talk About Money masterclass, 09/04/2024: https://dietitianmoneyconference.com/masterclass/?affiliate=whitneybateson

Diving into Money and Dietitian Salaries

Challenges and Solutions in Negotiation

The Importance of Advocacy and Transparency

Details About the Dietitian Money Conference

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, Katie Dodd, a dietitian and successful entrepreneur, shares her journey into the world of blogging and how she turned it into a lucrative passive income stream. Katie breaks down the key steps to starting and growing a blog, from finding your niche to mastering SEO and creating multiple income streams. She also highlights common challenges bloggers face and how to overcome them. Whether you’re new to blogging or looking to monetize your existing blog, Katie’s insights offer valuable guidance to help you succeed. Don't miss her tips and the details of her upcoming 3-Day Blog Biz Challenge!

Connect with Katie here:

https://www.instagram.com/thekatiedodd/

https://www.facebook.com/groups/dietitiansidehustle/

https://dietitiansidehustle.com/

Resources Mentioned

Join Katie's 3-Day Blog Biz Challenge, 09/03/24-09/05/24: https://katiedodd.com/blog-biz/?ref=whitney56

Purchase BAP-Platinum, Doors Open 09/05/24-09/09/24: https://bloggingacceleratorprogram.com/platinum/?ref=whitney56

Katie's Journey into Blogging

How Blogging Generates Passive Income

Three Steps to Start a Blog Business

Katie’s Blogging Income Growth Journey

Invitation to Katie's 3-Day Blog Challenge

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Connect with Whitney Bateson: Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Growth Show, Whitney Bateson talks with Courtney O'Neill, a registered dietitian and former student of the Wellness Pro Website System. They explore building a niche business and website, attracting clients without social media, and overcoming 'comparisonitis.' Courtney shares her journey from rural chronic disease management to her own business in diabetes care, prenatal nutrition, and food security. She discusses using online directories for client acquisition and balancing professional and personal life with three young children. Whitney emphasizes mindset, continuous evaluation, and realistic goals. Tune in for an inspiring discussion on entrepreneurship, balance, and finding joy in your work.

Connect with Courtney here:

Instagram: https://www.instagram.com/stonehousenutrition/

Linked In: https://www.linkedin.com/in/courtneyoneill/

Website: https://www.stonehousenutrition.com/

Resources Mentioned

Register for the upcoming masterclass: whitneybateson.com/formula

Join The Wellness Pro Website System waitlist: http://wellnessprowebsite.com/

Courtney's Journey into Dietetics & Starting and Evolving a Business

Website Development, Strategy & Navigating Social Media

Networking, Community Engagement & The Niche Dilemma

Balancing Multiple Niches & Effective Marketing Strategies

Evaluating Business Efforts

Balancing Entrepreneurship and Family Life

Avoiding Burnout

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Connect with Whitney Bateson: Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this special episode, Whitney Bateson interviews Haley Shroth, a past student of The Wellness Pro Website System. Haley shares her inspiring journey as a trauma-informed functional medicine dietitian and holistic mental wellness coach. Learn how her website has become the cornerstone of her business, helping her grow and market her services without relying on social media. Discover Haley’s strategies for updating her website, attracting clients, and her approach to collaboration. This episode also offers insights into the importance of emotional and mental readiness in entrepreneurship and the value of having a supportive community. Don’t miss valuable tips on making your website work for you and details about an upcoming free class on building client-generating websites.

Connect with Haley here:

https://thefulfilledfork.com/practitioners/

Instagram @thefulfilledfork

YouTube @thefulfilledfork

LinkedIn @haleyschroth

Resources Mentioned

Register for the upcoming masterclass: whitneybateson.com/formula

Join The Wellness Pro Website System waitlist: http://wellnessprowebsite.com/

Meet Haley Shroth: Background and Journey

Haley's Path to Mental Health Nutrition

Building The Fulfilled Fork: Challenges and Growth

The Role of the Website in Business Success

Marketing Without Social Media

Collaboration and Networking

Transitioning to Full-Time Entrepreneurship

Final Thoughts and Advice

The Wellness Pro Website System

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.