Master The Media

What do you do when your dream wedding comes with a major storm, vendor drama, and a trip to urgent care? In this episode of Master the Media, Amy Gorin shares the story of finally celebrating her wedding with family and friends, six years after getting married over Zoom during COVID. From planning a $100K backyard wedding in just three months to handling last-minute problems, Amy opens up about the things that went wrong, the people who saved the day, and the moments that made it all worth it. She also shares how she saved money on catering, secured thousands of dollars in brand sponsorships, and learned a few important lessons about customer service. Most of all, this episode is a reminder that things don't have to go perfectly to be wonderful.

Join Amy’s free masterclass on November 18, 2026, on How to Build a $50K Brand Bundle Strategy: https://masterthemedia.co/masterclass/


Episode highlights:
(0:00) Intro
(01:22) How a COVID wedding turned into a six-year wait for a real celebration
(04:25) Planning a backyard wedding in just three months
(07:00) The storm that nearly ruined the wedding plans
(11:17) Vow renewal ceremony and the friends who saved the day
(12:23) Vendor nightmares and what businesses can learn from them
(19:30) Saving money on wedding food and catering
(22:19) Getting $50K to $60K in wedding brand sponsorships
(26:17) The amazing vendors who made the wedding special
(27:29) Breaking a foot on the dance floor and choosing to enjoy the night anyway
(32:04) Life lessons on resilience, positivity, and handling difficult situations
(34:33) Another unexpected challenge and Amy's problem-solving mindset
(36:04) Upcoming episode: How to get brand sponsorships for your events
(37:59) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever come home from a conference feeling like you need a whole week to recover? Between meeting new people, attending events, and making the most of every opportunity, conference season can be exciting but also pretty exhausting. In this episode of the Master the Media Podcast, Amy Gorin shares what's helped her stay energized through busy conferences like FNCE and ACLM. She talks about why she prefers having her own hotel room, how she makes time for massages and a little self-care, and why she's learned to stop saying yes to every invitation. Amy also shares her go-to tips for eating well, staying hydrated, and giving herself time to recharge before heading home. If you've ever struggled to keep up with a packed conference schedule, this episode is full of practical ideas to help you enjoy the experience without running yourself into the ground.

Grab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/


Episode highlights:
(0:00) Intro
(01:28) Why protecting your energy during conference season matters
(04:51) Why Amy prefers having her own hotel room
(07:10) Making time for massages and self-care
(09:53) Planning your schedule without overcommitting
(10:33) Choosing networking opportunities that matter most
(11:42) Giving yourself an extra day to rest before heading home
(13:19) Eating well and staying hydrated during conferences
(15:33) Connecting with Master the Media at FNCE
(16:04) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Want to work with brands but aren't sure how to get started or what to charge? In this episode of the Master the Media Podcast, Amy Gorin shares a recording of a live coaching session where she answers real questions about landing paid brand partnerships. She talks about how sponsored TV segments work, where to find the right brand contacts, and what to say when reaching out to companies you'd love to work with. You'll also hear tips on making connections at conferences, finding your niche, and following up with brands without feeling pushy. Plus, Amy explains why you don't need thousands of social media followers to land great opportunities. From webinars and podcasts to blogs and TV appearances, there are plenty of ways to put your expertise to work and get paid for it.


Watch this free Masterclass on How to Build a $50K Brand Bundle Strategy: https://masterthemedia.co/masterclass/


Episode highlights:
(0:00) Intro
(03:16) Getting paid for sponsored TV segments
(08:01) Finding a niche that fits your experience and interests
(11:49) Making connections with brands at trade shows
(15:38) Finding the right people to contact at brands
(19:56) Getting clear on your niche and target audience
(26:24) Making the most of networking opportunities at conferences
(31:32) Coming up with brand pitch ideas that stand out
(37:33) Working with brands through blogs and podcasts
(41:36) Following up and staying in touch with brand contacts
(46:48) Exploring Substack as another way to earn income
(53:05) Landing brand partnerships without a big social media following
(58:00) Writing specific pitches that brands actually want to hear
(1:00:19) What working on brand partnerships looks like day to day
(1:02:19) Yes or No to free partnerships
(1:06:21) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Want to make the most of every brand connection you make at FNCE? In this episode of the Master the Media Podcast, Amy Gorin shares her best tips for meeting brands, making a great first impression, and turning quick conference conversations into real opportunities. She walks through how to plan your time on the expo floor, what to say when you introduce yourself, and why you do not need to pitch your entire idea right away. Amy also talks about the value of taking notes, bringing a physical business card, and following up after everyone has had time to recover from the conference. You’ll also hear how meals, smaller events, and simple social media support can help you build stronger relationships with brands you genuinely like and want to work with.


Watch this free Masterclass on How to Build a $50K Brand Bundle Strategy: https://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(1:37) Why FNCE is such a great place to connect with brands
(2:20) How to plan your expo floor strategy
(3:19) Setting up meetings and finding the right contacts
(4:49) How to make a strong and memorable first impression
(5:14) What to say in your elevator pitch
(6:05) What to include on your business card
(7:13) When and how to follow up after FNCE
(8:00) Using meals and one-on-one time to build relationships
(8:42) Making the most of brand-sponsored events
(10:01) The biggest networking takeaways to remember
(11:36) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if getting sponsors for your event wasn’t about asking brands for money or filling gift bags with free stuff? In this episode, Amy Gorin chats with Suzanne Castle about what can happen when you approach sponsorships as real relationships. Suzanne shares how she grew her event sponsorships to around $40,000 by getting curious about what brands actually need and finding creative ways to help them connect with her audience. From golden-ticket giveaways and coffee napkins to restroom refresh bars, stage naming rights, and “speakerships,” they share plenty of ideas you can borrow for your own events. They also get candid about choosing the right partners, knowing when to say no, and why a thoughtful introduction or unexpected extra can mean more to a sponsor than another logo on a banner.

Suzanne Castle is a speaker, business strategist, and self-described modern fairy godmother of business who helps high-achieving women trade grind for glow. As the creator of The Sparkle Factor, she combines strategy, stagecraft, and neuroscience to help leaders make stronger decisions and become more captivating communicators.

With a background in professional entertainment, Suzanne brings her stage experience to keynotes, coaching, retreats, and events around the world. She is also the creator and host of The Sparkle Sesh, a women-focused talk show, and the creator of VERVE, a multi-day event built around meaningful experiences, creative partnerships, and lasting business relationships.


Connect with Suzanne:
Website: https://suzannecastle.com/


Watch this free Masterclass on How to Build a $50K Brand Bundle Strategy: https://masterthemedia.co/masterclass/


Episode highlights:
(0:00) Intro
(1:51) How to run a successful sponsored event  
(5:59) Suzanne’s approach to event sponsorships  
(7:35) Growing event sponsorship revenue to around $40,000  
(8:10) Why sponsor conversations should start with brand goals  
(11:57) Creative sponsorship ideas beyond logos and swag bags  
(16:08) How early to approach brands for event sponsorships  
(19:47) Over-delivering with sponsor photos, content, and exposure  
(22:35) Creating valuable strategic introductions for sponsors  
(25:53) Using “speakerships” as a unique sponsorship opportunity  
(31:47) Protecting your reputation by choosing the right brand partners
(36:16) Why you should be braver with your sponsorship asks
(37:25) Where to find Suzanne
(38:22) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What does it really look like to build a media career that lasts for decades? In this episode, Amy sits down with Keri Glassman for a candid conversation about what she’s learned over 25 years in nutrition, media, private practice, and entrepreneurship. Keri shares how brand partnerships have changed, why you don’t need a huge following to bring value, and how health professionals can get creative with social media, newsletters, events, and UGC. She also talks openly about turning down big opportunities that didn’t feel right, raising kids while growing a business, dealing with rejection, and moving forward when things don’t work out as planned. It’s an encouraging conversation about staying true to your values, trusting your path, and building a career that actually feels like you.

Keri Glassman, MS, RD, CDN, is a registered dietitian, nutrition expert, author, entrepreneur, and founder and CEO of Nutritious Life and The Nutritious Life Studio. For more than two decades, she has built a career that spans private practice, national media, books, brand partnerships, and education, all with a focus on making healthy living feel practical and realistic.

Keri has appeared on national programs including the Today Show and Good Morning America, contributed to Women’s Health, and authored several nutrition books. Today, she spends much of her time educating and mentoring nutrition and wellness professionals through The Nutritious Life Studio, while continuing to share her approachable philosophy on food, sleep, movement, stress, hydration, and self-care.


Connect with Keri:
Website: https://nutritiouslife.com/
Instagram: https://www.instagram.com/keriglassman/


Watch the replay of this FREE masterclass on How to Earn $50k in 6 Months from Brand Partnerships: https://masterthemedia.co/replay/


Episode highlights:
(0:00) Intro
(1:56) Keri’s 25-year journey in nutrition and media
(6:13) How her certification program came to life
(9:34) How brand partnerships have changed
(13:12) What to consider before saying yes to a brand deal
(14:22) Turning down a major partnership that didn’t feel right
(17:31) New ways to work with brands today
(20:50) Why your email list can be a powerful asset
(23:06) Why engagement matters more than follower count
(24:25) Creative brand partnership and event ideas
(30:24) UGC, whitelisting, and content usage fees
(34:49) Juggling business, media, and family life
(43:48) Rejection, failure, and lessons learned along the way
(48:21) Staying true to your work and your community
(49:37) Where to connect with Keri Glassman
(50:01) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Can you really make meaningful money from media and brand work without having a huge social media following? In this episode, Amy Gorin talks with registered dietitian Jacqueline Gomes about how she built a media career alongside her nutrition work and eventually earned more than $32,000 from brand partnerships in one year. Jackie shares what it was like to keep pitching when nothing seemed to be happening, how one opportunity led to more, and why some of her best partnerships had nothing to do with being an influencer. They also talk about monthly retainers, knowing your worth, reading contracts carefully, protecting your name and likeness, and saying no to work that does not feel like the right fit. Jackie’s story is a great reminder that consistency, confidence, and putting yourself out there really can pay off.

Jacqueline Gomes, RD, MBA, is a registered dietitian, weight-loss and wellness expert, media spokesperson, and published author with nearly 20 years of experience in nutrition. She helps people build realistic, sustainable habits around food and health without relying on overly restrictive diets. Jacqueline has appeared on Fox, NBC, and News 12 and has been featured as a nutrition expert in outlets including Martha Stewart, Health.com, Parade, Real Simple, EatingWell, and Everyday Health. Her research has also been published in peer-reviewed nutrition journals.


Connect with Jackie:
Instagram: https://www.instagram.com/jacquelinegomes.nutrition/


Watch this FREE masterclass on How to Earn $50k in 6 Months from Brand Partnerships:
http://masterthemedia.co/masterclass/


Episode highlights:
(0:00) Intro
(2:45) Jackie’s path from traditional dietitian work into media
(4:40) What happened after she joined Master the Media
(5:18) Staying consistent when outreach feels like it is going nowhere
(7:24) How one partnership became a long-term opportunity
(8:39) Why you do not need a huge social media following
(13:06) How monthly retainer partnerships work
(16:04) How Jackie made more than $32,000 from brands in one year
(17:41) Deciding to leave her corporate job
(20:59) Knowing what to charge and when to walk away
(24:23) What to look for in brand contracts
(27:57) Choosing partnerships that actually feel right
(35:21) Jackie’s advice for anyone who wants to work with brands
(36:38) Where to find Jackie
(37:25) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if growing your Instagram didn’t require spending hours filming polished videos or chasing every new trend? In this episode of Master of the Media, Amy Gorin sits down with nurse practitioner and PlantedRx founder Allison Christel, who grew her Instagram from just a few hundred followers to nearly 46,000 in only a few months. Allison shares the simple experiments that helped her figure out what her audience truly cared about, including low-cost ads, Trial Reels, strong hooks, and personal storytelling. She also opens up about the post that changed everything, how Instagram helped her build an email list of 10,000 people, and how showing up consistently led to her first dream brand partnership. If social media has ever felt overwhelming, Allison’s story is a refreshing reminder that simple, helpful content can make a big impact.

Allison Christel, MSN, FNP-C, is a board-certified family nurse practitioner, plant-based nutrition educator, and founder of PlantedRx. With more than a decade of experience in healthcare, Allison focuses on lifestyle medicine, metabolic health, and helping women better understand insulin resistance. After being diagnosed with insulin resistance herself at age 25, she turned to research and plant-based nutrition, an experience that shaped the work she does today.

Through PlantedRx, Allison teaches an approachable, “add, don’t restrict” approach centered on fiber-rich whole plant foods. She is also the creator of the M.I.L.F. Method, Moms In Love With Fiber, which helps make healthy eating feel practical for busy women and families. Her health expertise has been featured in outlets including Yahoo Health, GB News, and The Food Institute.


Connect with Allison:
Website: https://www.plantedrx.com/
Instagram: https://www.instagram.com/plantedrx/


Watch this FREE masterclass on How to Earn $50k in 6 Months from Brand Partnerships:
http://masterthemedia.co/masterclass/


Episode highlights:
(0:00) Intro
(1:40) Allison’s incredible Instagram growth story
(5:15) The “MILF Method” and making fiber approachable
(8:19) How Allison began growing her Instagram
(13:16) The personal insulin resistance post that changed her growth
(19:08) How social media helped lead to her first brand partnership
(24:00) How much Allison actually spent on Instagram ads
(26:27) The Reel that reached 1.2 million views
(27:31) Creating her 28-day insulin resistance program
(30:22) Turning Instagram followers into email subscribers
(35:22) Building interest in her masterclass and program
(38:33) Keeping Instagram content simple and sustainable
(41:24) Where to connect with Allison and PlantedRx
(42:13) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Do you really need thousands of followers, media features, or years of experience before a brand will want to work with you? In this episode, Amy Gorin clears up some of the biggest myths that can hold healthcare professionals back from pursuing brand partnerships.

She shares why your expertise and credentials can matter much more than the size of your social media audience, plus several ways to work with brands without constantly posting online or being on camera. You’ll also hear real examples of healthcare professionals landing valuable partnerships with small audiences and little brand experience. If you’ve been telling yourself you’re “not ready yet,” this episode may help you see just how many opportunities are already within reach.


Enroll in the Master the Media Training & Certification Program: https://masterthemedia.co/course/


Episode highlights:
(0:00) Intro
(1:21) Why you don’t need a big social media following
(2:30) Creating content brands can use on their own channels
(4:31) Ways to work with brands behind the scenes
(6:03) Real examples of brand deals with small audiences
(7:32) Why media experience isn’t required
(10:11) Starting brand work without previous experience
(12:19) Why introverts can still thrive in brand partnerships
(12:40) How little time some brand projects can take
(13:12) Master of the Media enrollment details and bonuses
(14:51) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What if you could earn six figures from brand partnerships without juggling dozens of brands at once? In this episode of the Master the Media Podcast, Amy Gorin shares how creators and healthcare experts can build fewer, stronger brand relationships that lead to bigger opportunities and more income. She explains why working with just one to three well-matched brands can be more powerful than saying yes to every offer. You’ll learn how to over-deliver, add bonus value, and bundle services like social posts, email campaigns, podcasts, TV segments, and website content into larger partnerships. Amy also shares why brands value loyalty and how thinking about a brand’s bigger goals can help turn a single project into a $20,000, $50,000, or even $100,000 relationship.

Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/


Episode highlights:
(0:00) Intro
(1:21) Building long-term, high-paying brand partnerships
(2:08) How many brands you should work with at once
(3:26) Why underselling and over-delivering builds loyalty
(4:43) How bundling multiple services increases partnership value
(6:47) Why too many sponsorships can hurt your credibility
(7:50) Pitching strategic partnerships instead of random services
(8:18) Turning sponsored TV segments into larger brand packages
(9:11) Creative deliverables brands may not think to request
(10:53) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!