Master The Media

Why “Perfect” Can Wait: It’s Okay to Start Messy | EP 27


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What if the best time to show up is actually when things feel the hardest? In this episode of Master the Media, Amy invites you into a real moment from her week, running on little sleep, caring for a sick child, and still choosing to hit record. She talks openly about the pressure to be perfect and why waiting for everything to line up can hold you back. Amy shares encouraging, real-life advice for healthcare professionals who want to get started in media or work with brands, even if they don’t have a polished website or a big social following. This episode is a warm reminder that progress starts with presence, not perfection.

Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/

Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy

Master the Media Instagram: https://www.instagram.com/masterthemedia/


Episode highlights:
(0:00) Intro
(1:21) Amy’s personal week from chaos and deciding to still show up
(3:26) The myth of waiting for the "perfect" time
(5:04) How to make progress without a website or social media presence
(6:59) How Facebook groups and email lists can help you grow
(8:27) Instagram with one post? Yes, it can work
(10:18) Homemade websites vs. fancy ones: what really matters
(13:14) The only things you actually need to be findable online
(13:40) The truth about “perfect” and why it doesn’t exist
(14:39) Outro

Support the show


  • Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
  • Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
  • Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

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Master The MediaBy Amy Gorin

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