Founder Talk with Alex Sheridan

In this deep and vulnerable episode of Founder Talk, Isabelle shares the personal story behind her “Loud Whisper” philosophy and how the journey from external success to internal alignment changed everything. She reveals the real reason many successful entrepreneurs still feel unfulfilled—and how unresolved trauma, suppressed identity, and societal conditioning keep leaders from truly living in their purpose.

Here’s what you’ll learn from Isabelle:

✅ How to recognize when you're living out of alignment with your authentic self
✅ The difference between self-confidence and self-worth (and why most leaders get it wrong)
✅ How childhood conditioning and societal pressure can disconnect you from your gifts
✅ The origin of “Loud Whisper” and why amplifying your voice is crucial to personal power
✅ Why healing your inner child is the key to unlocking fulfillment, even if you’re already successful
✅ A raw look at the discrimination Isabelle and her husband faced while building a 7-figure business—and how they overcame it
✅ How to navigate marriage, business, and life with honest communication and mutual growth

This episode is a must-listen for founders who feel like they’re crushing it on paper—but something still feels off inside. If you’ve ever asked yourself “Is this it?”, Isabelle’s story and insights will help you find clarity, wholeness, and purpose again.

Hit subscribe for more Founder conversations that give you real insights, no fluff.

Where to Find Isabelle Drawn

• LinkedIn: https://www.linkedin.com/in/isabel-draughon-acc-cpcc-5489a762/

• Website: https://isabeldraughon.com/

Want to work with us?
Here at Impaxs Marketing we partner with 7–8 figure B2B companies to help them build their own in-house content team, take control of their brand, and grow their business through video content and social media marketing. No need to outsource your content to an agency ever again. We do this by implementing our proven 5-step process we call the “Brand5 Content System.”
⁠Check out pricing and services here: ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing
Get unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler, just actionable insights you can use immediately. Sign up now to stay ahead: ⁠https://impaxs79863.activehosted.com/f/12⁠

In this episode of Founder Talk, we sit down with Blake Harris—an asset protection attorney, founder of the nation's largest exclusively offshore asset protection law firm, and a creator with over 250,000 followers across social platforms.

We go deep into the powerful intersection of content, credibility, and business growth. Blake breaks down how building a personal brand transformed his firm, why he ditched traditional marketing agencies to build an in-house content team, and how offshore trusts are becoming a must-know tool for founders looking to protect their assets.

Here’s what you’ll learn from Blake:

✅ Why offshore asset protection trusts are exploding in popularity and how they work

✅ Why building a strong personal brand isn’t optional if you want to stay relevant and dominate your market

✅ How to build an in-house content machine that actually drives revenue (and saves money)

✅ What most B2B professionals get dead wrong about social media—and how to fix it

✅ How Blake combines in-person relationship building with video content to drive long-term business growth
✅ The real ROI of content creation for founders (hint: it’s not just clients)
✅ How crypto and AI are reshaping the legal world—and what it means for business owners
✅ The mindset shift that separates leaders who win from those who get left behind

Whether you’re a founder, service-based entrepreneur, or professional looking to build real authority and protect what you’ve built, this conversation is loaded with real talk, practical lessons, and founder-to-founder perspective.

Hit subscribe for more founder conversations that give you real insights, no fluff.

Where to Find Blake Harris

• LinkedIn: https://www.linkedin.com/in/blake-harris-08a106b/
• Website: https://blakeharrislaw.com

Want to work with us?
At Impaxs Marketing we partner with 7-8 figure B2B companies to help them build their own internal content team, take control of their brand, and grow their business through video content and social media marketing. No need to outsource your content to an agency ever again! We do this by implementing our proven 5-step process we call, “Brand5 Content System”. Check out pricing and services here: ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler, just actionable insights you can use immediately. Sign up now to stay ahead: ⁠https://impaxs79863.activehosted.com/f/12⁠

In this episode of Founder Talk, we sit down with Christina Brady, CEO and Co-Founder of Luster, an AI-powered platform that's fundamentally transforming how sales teams are trained, coached, and developed.

Drawing from 18+ years of experience as a top revenue leader, trainer, and exec coach, Christina shares the origin story behind Luster and the painful gap it solves: most companies can't actually see where their sales teams are struggling until it's too late.

Here’s what you’ll learn from Christina:

✅ How Luster uses generative AI and predictive analytics to map skill gaps before they impact revenue
✅ Why most enablement and coaching strategies fail—and what founders can do differently
✅ The power of running real-life sales simulations with AI agents trained to replicate tough buyers
✅ Real-world results: 42% higher average contract values, 50% faster new-hire ramp times, and 2x pipeline efficiency
✅ How Christina went from CRO to venture-backed founder—raising a multi-million dollar seed round with no prior exits
✅ Why human connection still matters more than ever—even in an AI-driven future
✅ The real story behind founding Luster (including a hilarious in-flight LinkedIn encounter with Alex)
✅ Founder's life lessons: balancing ambition, motherhood, and leadership with clarity and purpose

Whether you're building a sales team, scaling an AI product, or looking for practical wisdom on what it takes to go from concept to venture-backed execution—this episode is a masterclass in modern go-to-market leadership.

Where to Find Christina Brady

• LinkedIn: https://www.linkedin.com/in/christinapbrady/
• Website: https://www.luster.ai/

Want to work with us? Here at Impaxs Marketing we partner with 7-8 figure B2B companies to help them build their own internal content team, take control of their brand, and grow their business through video content and social media marketing. No need to outsource your content to an agency ever again!  We do this by implementing our proven 5-step process we call, “Brand5 Content System”. ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead:
https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Rick, founder of Impact Promotions, who’s spent the last six years running a thriving direct mail business for car dealerships—all while living full-time in an RV and traveling the country with his dog, Wyatt.

Rick’s story isn’t just about business success—it’s about redefining freedom, building deep relationships the old-school way, and using modern tools like personalized video and QR code mailers to crush it in a space many think is “dying.”

Here’s what you’ll learn from Rick:

✅ How living on the road helped him deepen client relationships and grow his business
✅ The surprising story of how his dog, Wyatt, closed a five-figure deal
✅ Why face-to-face interaction still beats Zoom—and how RV life makes it possible
✅ How Rick transformed direct mail by blending old-school strategy with video and personalization
✅ How “Helping Kids Help Kids” became a powerful community-driven marketing initiative
✅ Why founders should embrace the journey—not just the destination
✅ What it’s really like to build a business in motion, including the tools, mindset, and lessons from 24 years on the road

If you’re a founder looking for inspiration outside the typical hustle-and-grind narrative, this episode is a masterclass in freedom, human connection, and building a business your way.

Where to Find Rick

• LinkedIn: https://www.linkedin.com/in/rick-smith-38862751/
• Website: https://ipidirect.com

Calls to Action

Tired of outsourcing your marketing to agencies that don't capture your brand's voice? At Impaxs, we empower 7–8 figure B2B companies to build in-house content teams that produce authentic, high-performing content—like engaging video podcasts—that truly resonate with your audience. Our proven Own The Brand Content System helps you take control of your brand narrative, drive consistent leads, and accelerate revenue growth. Ready to transform your content strategy? Visit our website to book a call, explore our services and pricing, and see how we collaborate with clients to achieve remarkable results: ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!
https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Jim, founder of Revenue Task Force, to unpack the hidden tax incentives, energy rebates, and government-backed funding opportunities that most business owners never hear about—yet could save them tens to hundreds of thousands of dollars.

Here’s what you’ll learn from Jim:

✅ How the FICA Wellness Program can save your company $600–$800 per employee every year—while increasing employee take-home pay and providing free healthcare benefits.

✅ Why most businesses leave major money on the table when installing solar panels, EV chargers, or replacing a roof—and how to capture those incentives.

✅ How to access power company funding to upgrade your facility without tapping into your budget or showing it on your books.

✅ How to use accelerated depreciation and tax credits to drastically reduce your tax burden.

✅ Why most business owners miss these opportunities (and how to avoid being one of them).

✅ How to shift your sales and marketing from logical arguments to emotional drivers that actually move people to buy.

Whether you run a manufacturing facility, a commercial property, or a growing business with employees, this episode is packed with tangible, often-overlooked ways to reinvest in your company, boost margins, and turn infrastructure into a revenue-generating asset.

Where to Find Jim

• LinkedIn: https://www.linkedin.com/in/revenuetaskforce/

• Website: https://revenuetaskforce.com

  
  

Want to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let’s have a chat. Because that’s exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! : ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!
https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Bob Moran and Karen, the CEO and President duo behind First Logistics. Together, they’ve grown their logistics business 20x in under a decade—without losing a single customer due to performance. But the real story lies in how they did it.

Here’s what you’ll learn in this episode:

✅ Why Bob semi-retired to focus on acquisitions, delivery expansion, and strategic real estate—and how Karen took the reins on daily operations to drive growth.
✅ How they built an unbeatable company culture where frontline workers stay for decades and customers show up with pizza for the warehouse team.
✅ The single biggest mistake founders make in the private equity process—and how to prepare your company for sale or scale.
✅ Why measuring your customers' performance (not just your own) is a game-changer for retention and profitability.
✅ How AI, automation, and industry shifts are reshaping the future of warehousing—and what founders should do now to stay ahead.
✅ What every founder needs to know about customer acquisition in the post-COVID era—and why handwritten notes and LinkedIn are making a comeback.
✅ Why they won’t sell the business unless the buyer values their people—and how that mindset built unshakable loyalty.

Whether you're scaling a logistics company or leading a service-based business, this episode is packed with lessons on leadership, culture, private equity, and sustainable growth.

Hit subscribe for more founder conversations that give you real insights, no fluff.

Where to Find Bob Moran and Karen

• LinkedIn: https://www.linkedin.com/in/karen-galena-91726a3/

  https://www.linkedin.com/in/rjmoran/

• Website: https://firstlogisticsllc.com/

Want to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let’s have a chat. Because that’s exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! : ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!
https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Paul Gregory, founder of Paul Gregory Media and one of the few certified B Corp marketing agencies in the U.S., to talk about what founders need to know heading into 2025 and beyond.

Paul’s been doing this for 19 years, and he brings a unique blend of performance marketing expertise and mission-driven brand building. From digital trends to brand messaging to AI-powered workflows, this episode gives founders a full playbook on what’s changing—and what’s not—in the world of modern marketing.

Here’s what you’ll learn from Paul:

• Why digital is no longer optional—and how to choose where to start without wasting time and money
• The one thing that will still separate winning brands even as video and AI become saturated
• The difference between paid and organic content—and why you need both working as an ecosystem
• How Paul helps nonprofit leaders become heroes by giving them brand clarity and strategy
• What being a certified B Corp actually means, and how it drives real client loyalty
• The behind-the-scenes test of a 4-day, 32-hour workweek—and what happened to performance
• How to rethink meetings, Slack, and async work to boost productivity
• Real-world use cases of AI that save time, sharpen content, and improve internal communication
• Why founders must evolve from "having a presence on social" to building real brand equity
• The truth about pricing transparency, sales cycle psychology, and how value-based pricing works

Whether you’re a founder scaling a service business, building a team, or just trying to finally get your marketing to produce ROI—this one’s for you.

Follow for more founder conversations that give you real insights, no fluff.

Where to Find Paul Gregory:

• LinkedIn: https://www.linkedin.com/in/paulgregorymedia
• Website: https://www.paulgregorymedia.com

Calls to Action (per your request):

Want to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let’s have a chat. Because that’s exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!
https://impaxs79863.activehosted.com/f/12

From the Marine Corps to the outdoor living industry to becoming a private pilot, Dwayne Draughon’s story is anything but ordinary. But it’s his mindset and grit that truly make this episode unforgettable.

In this raw, no-filter conversation, we dive deep into the journey of a founder who’s lost it all—and built it back better than ever. Dwayne shares the real side of entrepreneurship that no one talks about: mental health struggles, financial setbacks, leadership mistakes, and the daily discipline it takes to keep going.

Here’s what you’ll learn from Dwayne:

✅ Why the original business idea flopped—and how that failure led to a thriving design company
✅ How the Marine Corps shaped his entrepreneurial mindset and resilience
✅ The brutal (and hilarious) truths about people-pleasing, leadership, and friendship in business
✅ What it actually means to build “grit”—and how to survive when everything’s on the line
✅ How he’s using personal content, video, and AI to scale his brand and reach
✅ Why most entrepreneurs are bullshitting life—and how to break out of it and live fully
✅ Dwayne’s powerful perspective on race, ownership, and not waiting for anyone’s validation

Whether you’re in year one or year ten of your business journey, this episode is a must-listen for founders who want to hear the truth behind the curtain and gain the mindset to keep pushing forward—on their own terms.

Where to Find Dwayne Draughon:

• LinkedIn: https://www.linkedin.com/in/duanedraughon/
• Website: https://www.vizxdesign.com/

Want to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let’s have a chat. Because that’s exactly what we help 7-8 figure B2B companies do!
To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! : ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler—just actionable insights you can use immediately.
Sign up now to stay ahead!
https://impaxs79863.activehosted.com/f/12

What separates top performers from the rest?  Whether you're a founder, investor, or high-stakes trader, mastering your emotional and mental game is the key to success. In this episode of Founder Talk, we sit down with Keith, a former financial trader turned performance coach, who has spent decades helping world-class investors, business leaders, and professionals build mental resilience and discipline to win in high-pressure environments. Keith also asked me alot about video content, LinkedIn, and marketing…so we got into that as well :) 

Here’s what you’ll learn in this episode:

✅ The psychological habits of top traders, founders, and executives—and how you can apply them to your business.
✅ How to make the right decisions under uncertainty: When to pivot, when to double down, and when to walk away.
✅ The power of emotional resilience—why mastering your emotions is the real competitive advantage.
✅ How to eliminate distractions, avoid FOMO, and develop unwavering focus.
✅ The neuroscience behind peak performance—and how to tap into your brain’s full potential.
✅ Why failure is an asset (if you know how to use it), and how the best founders bounce back fast.

This episode is packed with practical wisdom for any founder looking to build mental toughness, make smarter decisions, and stay ahead of the game.

Where to Find Keith:

• LinkedIn: https://www.linkedin.com/in/keithvelcich/
• Website: www.innermasterygroup.com

Want to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let’s have a chat. Because that’s exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!
https://impaxs79863.activehosted.com/f/12

Struggling to grow your personal brand on LinkedIn? Posting consistently but not seeing inbound leads? Jason Vana, founder of Shift, joins us for round three to break down what actually works—and what founders are getting dead wrong.

In this episode, Jason reveals:

✅ The biggest mistake founders make when trying to build a brand on LinkedIn.
✅ His 80/20 content strategy that balances reach, engagement, and lead generation.
✅ Why giving away your best insights for free actually attracts high-ticket clients.
✅ How he grew to 81K+ followers organically (no gimmicks, no paid followers).
✅ The differentiation formula that makes brands stand out (most companies fail this test).
✅ Why LinkedIn “likes” don’t matter—and what to track instead.
✅ His system for creating 20+ high-quality videos a month without burning out.
✅ The AI trap most businesses fall into—and how to use it strategically.

If you're a founder, CEO, or entrepreneur looking to make LinkedIn work for your business, this episode is packed with real insights, no fluff—just actionable strategies that actually drive results. Hit subscribe for more founder conversations that help you grow your business and brand the right way.

Where to Find Jason Vana:

🔗 LinkedIn: https://www.linkedin.com/in/jasonvana/
🌎 Website: https://shft.agency/

Want to Build Your Own Internal Content Team Instead of Relying on an Agency?

We help 7-8 figure B2B companies ditch overpriced marketing agencies and build in-house content teams that create better, more authentic content—like this podcast.

📲 Book a call, check our pricing/services, and learn how we help clients here:
https://impaxs.com

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!

https://impaxs79863.activehosted.com/f/12