Founder Talk with Alex Sheridan

Most founders dream about the day they can finally “retire.” But what happens when you actually get there, and it’s not what you thought it would be?

In this episode of Founder Talk, Dr. Rajeev Khanna, a former sports medicine physician who built and sold a thriving medical practice, shares how stepping away from work left him feeling restless, unfulfilled, and without purpose. After decades of treating athletes and employees across 700 companies, retirement hit harder than he expected until he found his next mission.

Instead of coasting, Dr. Khanna came back to build CompCore Pro, a software company that helps businesses save millions by fixing the broken workers’ compensation system. His company acts as a bridge between doctors, employers, and insurance carriers; cutting delays, improving patient outcomes, and ensuring injured employees get the right care faster and more affordably.

We dive into how he turned boredom into a billion-dollar problem to solve, why the healthcare system is collapsing under middlemen, and how staying curious and purpose-driven is the real antidote to burnout.

Dr. Khanna also breaks down the state of American health, from our sedentary lifestyles to the rise of convenience culture, and what both founders and everyday people can do to reverse it.

You’ll learn:

✅ Why chasing retirement can leave you emptier than you expect

✅ How to rebuild purpose after “success”

✅ What’s broken in America’s healthcare system (and how he’s fixing it)

✅ How CompCore Pro is helping companies cut costs and care for employees faster

✅ Why curiosity and contribution matter more than comfort

If you’ve been searching “what to do after selling your business,” “how to find purpose after success,” or “why retirement isn’t what it seems,” this episode delivers the truth. Because for some founders, freedom isn’t the finish line — it’s the start of what’s next.

Connect with Rajeev Khanna, M.D.

Guest LinkedIn: https://www.linkedin.com/in/rajeev-khannamd/

Guest Website: https://compcorepro.com/

If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠

Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa

Timecodes

00:00 Introduction and Guest Background

01:23 The Importance of Preventative Health

06:32 Challenges in Modern Healthcare

12:55 Impact of Technology on Health

16:48 Athletes and Optimal Health

28:46 Advancements in Medical Treatments

31:41 Exploring the Role of AI in Healthcare

32:11 Journey from Practice to Retirement

33:55 Challenges and Realizations in Retirement

35:29 Founding Comp Core Pro

37:11 Improving Workers' Compensation with Software

42:06 Navigating the Healthcare System's Flaws

57:28 The Future of Comp Core Pro and Personal Reflections

Most founders talk about scaling their businesses — but few talk about the hidden cost their body, mind, and family pay along the way.
In this episode of Founder Talk, I sit down with Magdalena Wrobel to uncover what it really takes to build a business without breaking yourself in the process.

Magdalena shares her journey of stepping away from the corporate grind to design a life and career built around wellness, flexibility, and presence. She opens up about the moment she realized her pace wasn’t sustainable, why she transitioned into consulting, and how moving her family to a farm in Wisconsin completely transformed their health, learning, and rhythm.

We also dig deep into the founder wellness gap:why sitting is destroying your longevity, why walking is more powerful than most think, and how simple posture and movement habits can save you from years of pain, fatigue, or burnout. She breaks down the reality of modern work, from the endless Zoom calls, screen fatigue, to the poor ergonomics, and explains the small daily shifts that protect your body while keeping your business moving forward.

Magdalena also talks about raising resilient kids in a hyper-digital world. She shares why her children aren’t allowed to rely on AI, why foundational thinking still matters, and why she believes mental strength will be the defining skill of the next generation.

You’ll learn:
✅ How to build a business without burning out your body

✅ Why posture and movement are performance multipliers

✅ How small ergonomic changes protect long-term health

✅ What real-world learning on a farm teaches kids that school can’t

✅ How to redesign your lifestyle to support family and founder freedom

✅ Why boundaries around tech and devices matter more than ever

If you’re trying to build a company and a life that can actually last, this episode will change how you think about success, energy, parenting, and the daily habits that keep entrepreneurs performing at their highest level.

Connect with Magdalena Wrobel

Guest Linkedin: https://www.linkedin.com/in/magdalenawrobelmontes/

Guest Website: https://imindeveryday.com/

If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠

Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? 

Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa 

Timecodes

00:00 Introduction to Magdalena Wrobel

00:13 Diverse Business Ventures

01:04 Corporate Wellness Journey

01:59 Defining Corporate Wellness

03:06 Workplace Wellness Strategies

13:03 Massage Therapy Benefits

20:06 Business Consulting Beginnings

26:01 Crypto and Financial Insights

36:03 Real Estate in El Salvador

38:02 A Life-Changing Trip to El Salvador

39:25 Building a Dream Home Abroad

43:53 Transitioning to Farm Life

45:01 Homeschooling and Family Dynamics

45:29 The Realities of Farm Life

56:32 Entrepreneurial Spirit and Risk-Taking

01:01:19 Investing in Mental Wellness

01:08:38 The Impact of AI and Technology

01:12:27 Conclusion and Final Thoughts

Most teams move fast, thinking more speed means more sales. But in the rush, they lose the big deals: the ones that actually grow the business.

In this episode of Founder Talk, I sit down with Howard Fisher, founder of Hantarra, to talk about why the best sales strategy isn’t about more calls, more pressure, or more speed. Rather it’s about slowing down. Howard shares how founders can rethink growth by focusing on process, patience, and profit instead of constant hustle.

We dive into the dangers of rushing deals, the real reason most companies don’t understand sales, and how slowing down can actually accelerate your results. From aligning marketing, sales, and operations into one “business development ecosystem,” to using AI the right way, Howard breaks down what it takes to build a sales culture that lasts.

You’ll learn:

✅ Why “slowing down to speed up” is the key to sustainable sales

✅ The biggest mistake founders make when scaling their teams

✅ How to fix broken sales processes that kill profit

✅ Why most business owners misunderstand sales

✅ How to build a growth system that actually works

If you’ve been searching “how to scale sales,” “why my sales team isn’t closing,” or “how to fix broken sales systems,” this episode will shift the way you think about growth.

Connect with Howard Fisher

Guest LinkedIn: linkedin.com/in/howardfisherchicago

Guest Website: https://salesxceleration.bullseyelocations.com/salesxceleration/advisors/howard-fisher/33796644

If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠

Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa 

Timecodes

00:00 Introduction and Guest Welcome

00:27 The Art of Selling: 'Sell Me This Pen'

02:30 Qualifying Potential Buyers

04:19 Celebrating Mini Wins in Sales

07:15 Challenges in Sales and Business Growth

11:22 Understanding Sales Misconceptions

13:56 The Business Development Ecosystem

25:05 The Importance of Go-To-Market Strategy

29:59 The Evolution of Sales

37:47 The Impact of Content on Sales Conversations

38:28 Changes in Sales Dynamics Post-COVID

39:18 The Debate: In-Person vs. Video Meetings

40:15 The Shift in Entertainment Budgets

41:09 The Effectiveness of Cold Calling

42:21 Building a Business Development Ecosystem

44:46 The Importance of Networking

49:04 Measuring Marketing Success

56:14 The Role of AI in Sales

01:06:32 Navigating Sales Metrics and Proposals

01:08:08 The Power of Open-Ended Questions

01:08:51 Handling Objections and Pricing Negotiations

01:18:48 Transitioning from Law to Sales

01:21:24 Building a Business and Networking

01:33:57 Leveraging Assessments and Adding Value

01:35:25 Conclusion and Contact Information

The 9–5 workday is disappearing. Faster than most people think.

In this episode of Founder Talk, I sit down with Brian Horwath and Arben Koliqi, founders of Blackrock Innovations, to talk about the future of work — and why traditional jobs are on the decline as AI and the gig economy take over.

We dig into how technology, COVID, and remote work have completely rewritten what “a job” even means. From freelancers replacing full-time roles to AI reshaping how we measure productivity, this conversation explores how the global workforce is shifting from hours worked to value delivered.

Brian and Arben also share why they believe 2034 will mark the official death of the 9–5, what skills will actually matter in the new economy, and how founders can prepare their businesses for a world where agility, creativity, and results matter more than time spent behind a desk.

You’ll learn:

✅ Why the 9–5 model is already breaking down

✅ How AI and automation will reshape jobs faster than anyone expects

✅ The difference between outsourcing, offshoring, and freelancing and why it matters

✅ How to stay relevant in a world that pays for outcomes, not effort

✅ Why the future belongs to creators, problem solvers, and specialists

If you’ve been wondering “is the 9–5 really over?” or “how do I stay relevant in the AI era?” — this episode is your roadmap to what’s coming next.

Connect with Brian Horwath and Arben Koliqi

Guest LinkedIn: https://www.linkedin.com/in/brian-horwath-a5a3b11/

Guest LinkedIn: https://www.linkedin.com/in/arbenkoliqi/

Guest Website: https://www.blackrockinnovations.com/

If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠

Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions?

Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa 

Timecodes

00:00 Introduction and Guest Introduction

00:09 Overview of BlackRock Innovations

01:12 The Gig Economy: Current Trends and Future Projections

03:48 Impact of COVID-19 on Remote Work

08:31 The Future of the 9-to-5 Job

20:35 Outsourcing vs. Offshoring: Key Differences

26:43 Challenges in Video Editing and Outsourcing

31:02 Curating Clips for Different Platforms

31:38 Starting with Internal Networks for Talent

32:04 Challenges of Freelancing and Building Confidence

32:47 Lever's Approach to Tracking Proficiencies

33:20 Flaws in the Resume Process

34:41 Understanding and Capturing Proficiencies

36:24 Lever's Role in the Gig Economy

39:03 Blockchain and Financial Disruption

39:36 Lever's Global Resource Management

41:01 Challenges in Project and Resource Management

42:55 Development and Future of Lever

47:30 Founders' Journey and Software Development

56:52 Conclusion and Contact Information

In this episode of Founder Talk, Jason Krantz, founder of Strategy Titan and Labor Titan, pulls back the curtain on what’s actually happening in the world of technology, education, and work. Jason’s built companies that live at the intersection of data science, human behavior, and business strategy — and he’s not afraid to call out the hype.

You’ll learn:

✅ Why most AI pilots fail before they start

✅ How to spot the difference between hype and innovation ✅ Why the education system is built to serve itself, not its students

✅ What skills, mindsets, and strategies will still win in an AI-driven world

✅ How to future-proof your business and career by thinking differently

If you’ve been wondering “is AI a bubble?” “is college still worth it?” or “how will automation change my job?” — this episode will open your eyes. It’s not fear-mongering. It’s the truth about where we’re headed — and how to lead when everything changes.

Connect with Jason Krantz

Guest LinkedIn: https://www.linkedin.com/in/jasonkrantz/

Guest Website: https://www.strategytitan.com/

If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process.

Check out pricing and services here: ⁠https://impaxs.com⁠

Timecodes

00:00 Introduction and Guest Welcome

00:24 Discussing AI Pilot Failures

01:08 Importance of Data Quality in AI

02:07 Challenges in AI Implementation

06:16 Advice for AI Startups

06:53 AI and the Startup Journey

08:29 The AI Bubble and Market Trends

12:57 Crypto and Digital Currencies

29:39 The Future of Coding with AI

31:21 The Importance of Learning to Code

32:03 Career Prospects in a Rapidly Changing Market

32:53 Critical Thinking and Creativity in the Age of AI

33:45 The Value and ROI of College Education

36:28 The Misconceptions About Trade Jobs

44:00 Winning the Battle for Talent in the Workforce

48:48 The Future of Work with AI and Automation

54:30 The Role of Purpose and Community in Work

58:40 Conclusion and Final Thoughts

In this episode of Founder Talk, I sit down with Brian Smith, founder of IA Business Advisors, to talk about the myth of hypergrowth — and why the best founders know when to slow down. Brian’s company just landed on the Inc. 5000 list of fastest-growing companies, and he shares exactly what it took to get there after nearly 30 years in business.

We dig into what founders get wrong about scaling, the hidden dangers of growing too fast, and how “intentional growth” beats “blind speed” every single time. Brian also shares his journey through burnout, ego, and the lessons that reshaped how he leads — in business and at home.

This one’s not just about revenue. It’s about building a life and company that actually last.

You’ll learn:

✅ The difference between growth and scaling (and why it matters)

✅ How companies go bankrupt trying to grow too fast

✅ Why slowing down is often the fastest way to scale

✅ How transparency with your team and family creates long-term success

✅ Why ego kills leadership — and how to lead with intentionality

If you’ve been searching “how to scale your business,” “how to avoid burnout as a founder,” or “how to build a company that lasts,” this episode will shift the way you think about growth.

Connect with Brian Smith

Guest LinkedIn: https://www.linkedin.com/in/influenceauthor/

Guest Website: https://iabusinessadvisors.com/

If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com

Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions?

Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa

Timecodes

00:00 Introduction

00:24 Secrets to Making the Inc. 5000 List

02:21 Growth vs. Scaling Explained

03:59 Challenges of Rapid Scaling

08:01 Building a Strong Foundation

10:33 Leveraging Contractors for Growth

22:19 Client Relationships and Retention

28:17 The Monthly Retainer Model Debate

28:25 The Importance of Data in Business

29:21 Reflections on Early Entrepreneurship

29:54 Understanding and Managing Ego

31:12 The Value of Intentionality

32:12 A Pivotal Year: 2004

34:27 Balancing Family and Business

40:58 Navigating Economic Challenges

47:57 The Role of AI in Consulting

53:15 Advice for Founders

55:28 Rapid Fire Questions

56:27 Conclusion and Final Thoughts

America seems to be more divided than ever before. But why is that? Is it because of leadership? or algorithms? or social media?

In this episode of Founder Talk, I sit down with Mike Nellis, founder of Authentic and creator of the viral Substack Endless Urgency, to dig into how technology, money, and incentives are shaping modern politics — and what’s really broken about the system. Mike shares his journey from working on the Obama campaign to raising over a billion dollars online through digital organizing and political fundraising.

We don’t just talk about politics. We challenge it. Mike believes algorithms and billionaires are driving division, but I push back on whether that’s the full story. We get into how personal responsibility, leadership, and culture play a bigger role than most people want to admit.

We also dive into why campaigns treat voters like ATMs, how Obama and Trump both understood timing and authenticity better than anyone, and what founders can learn from the most successful (and chaotic) campaigns in history.

You’ll learn:

✅ Why political fundraising feels broken — and what it reveals about business incentives

✅ The role algorithms play in shaping culture, and where accountability really belongs

✅ Why building trust beats chasing outrage in both politics and business

✅ How to lead through division, pressure, and public scrutiny

✅ What founders can learn from political campaigns about storytelling, timing, and conviction

If you’ve been searching “how social media shapes politics,” “why America feels divided,” or “the business of political fundraising,” this episode gives you the unfiltered truth — no spin, no talking points.

Connect with Mike

Guest LinkedIn: https://www.linkedin.com/in/mikenellis/

Guest Website: https://endlessurgency.com/

Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions?

Join the Founder Talk Club in WhatsApp.(it’s free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa

If you are a B2B company that wants to build your own in-house content operation instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠

Timecodes

00:00 Introduction to Mike Nellis

01:09 Mike's Early Political Journey

02:27 Building Authentic and Entrepreneurial Insights

03:40 Challenges and Successes in Entrepreneurship

06:20 Political Fundraising and Campaign Strategies

09:05 The Role of Social Media in Politics

20:08 The Impact of Algorithms and Media on Society

28:34 Grievances and Lack of Leadership

28:51 The Role of Social Media

29:50 Incentive Structures and Citizenship

32:17 Media and Characterization

35:50 Political Landscape and Predictions

49:12 Challenges Facing Young Men

53:53 Entrepreneurial Journey and Misconceptions

54:19 Discussion on US Debt and Economic Policies

55:21 Good Debt vs. Bad Debt

56:58 Entrepreneurial Challenges and Statistics

58:20 Political Impressions and Humor

01:03:38 Chicago's Crime and Safety Issues

01:11:34 Political Landscape and Future Prospects

01:14:25 Building a Media Company and Final Thoughts

Most companies think brand is just a logo, tagline, or color palette.

The truth? That’s design.

Brand is who you are, how you show up, and why people choose you over everyone else. And if you don’t define it, you’ll blend into the noise, competing only on price.

In this episode of Founder Talk, I sit down with Jason Vana, brand strategist and founder of SHFT, to unpack what brand really means and why “playing it safe” is the fastest way to kill growth. Jason explains why caring more isn’t a differentiator, why “being the best” is an empty claim, and how to uncover the uniqueness in your business that truly makes you stand out.

We dive into the harsh realities of LinkedIn’s algorithm shift, why AI will never replace real brand strategy, and why too many entrepreneurs mistake vulnerability for authenticity. Jason also shares why building a brand is actually building a business strategy, one rooted in knowing who you are, what makes you different, and what kind of company you want to run.

You’ll learn:

✅ Why “professional” industry jargon kills authenticity and trust

✅ How to find the differentiator you don’t even realize you have

✅ Why brand flows through every part of your business — not just marketing

✅ The danger of chasing followers or playing it safe

✅ How to brand a “boring” business in a way that excites customers

If you’ve been searching “how to build a brand,” “brand strategy for founders,” or “how to stand out in a crowded market,” this episode delivers the no-fluff truth.

Connect with Jason

Guest LinkedIn: https://www.linkedin.com/in/jasonvana/

Guest Website: https://shft.agency/

Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it’s free)

https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa

If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process.

Check out pricing and services here: ⁠https://impaxs.com⁠

Timecodes00:00 Introduction and Podcast Beginnings00:40 Meet Jason Vanna: Brand Strategist01:12 The Importance of Branding03:16 AI in Branding and Marketing04:56 The Value of Authentic Content Creation07:34 Taking Breaks and Reflecting on Content Strategy13:02 Challenges with LinkedIn's Algorithm15:59 Adapting Marketing Strategies33:58 Embracing Your Brand Identity36:03 Breaking Industry Norms36:33 Finding Your Authentic Voice38:06 Consistency in Communication38:53 The Importance of Authenticity39:48 Building a Personal Brand43:02 The Pitfalls of Chasing Followers44:32 Gary V's Content Strategy50:11 Defining Your Business Goals56:09 Creating an Exciting Brand01:01:11 Positioning Your Brand Differently01:08:08 Reflecting on Personal and Business Growth01:13:57 Conclusion and Contact Information

Most founders think they have a “people problem” or a “process problem.” The truth? It’s almost always both. Without clear systems, people get frustrated. Without empowered people, processes get ignored. And now with AI and automation accelerating, the stakes are higher than ever.

In this episode of Founder Talk, Ryan Weiss, founder of EPS Optics, shares how he helps companies streamline workstreams, align teams, and prepare for a future where AI is rapidly reshaping jobs. From diagnosing broken processes to balancing structure with creativity, Ryan explains why the companies that win are the ones who combine people and process to create real impact.

We dive into how poor order entry created billing chaos at one client, why “healthy conflict” is essential for accountability, and what happens when you let blind spots hold your business back. Ryan also shares his journey from building a lawn care company at 15, to living in the Philippines and building outsourcing teams, to writing Optics, his Amazon bestselling book on process and perception.

You’ll learn:

✅ Why most business frustrations come from missing processes or ignored systems

✅ How to balance creativity with structure in your team

✅ Why AI will replace many jobs and how to adapt before it happens

✅ The SIPOC framework (Suppliers, Inputs, Process, Outputs, Customers) that transforms workflows

✅ Why the future belongs to leaders who impact people, not just profits

If you’ve been searching “how to fix broken processes,” “people vs. process in business,” or “how AI will impact jobs,” this episode gives you the no-fluff truth.

Connect with Ryan

Guest LinkedIn: https://www.linkedin.com/in/ryancweiss/

Guest Website: https://learnmore.epsoptics.com/

If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠

Timecodes

00:00 Introduction and Name Pronunciation

00:12 German Heritage and Pronunciation Variations

00:54 The Importance of Process in Business

03:49 Balancing Process and Creativity

06:59 Diagnosing and Solving Process Issues

19:03 The Role of External Experts

31:32 Living and Working in the Philippines

34:16 The Future of Customer Service and AI

34:38 AI Replacing Jobs: The Future of Work

35:22 Streamlining Business Operations

36:01 Preparing for Automation and AI

37:40 Impact of AI on Computer Science Careers

38:39 Adapting to Technological Changes

43:36 The Importance of Mindset in Career Evolution

49:14 Writing a Book: Process and Benefits

56:09 Building a Business and Making an Impact

59:55 Connecting and Growing Through Relationships

Most founders quit creating content too early. They get frustrated when posts flop, blame the algorithm, and let ego get in the way. The truth? Building a personal brand takes patience, self-awareness, and the willingness to look bad before you get good.

Today, I sit down with Jared Gibson, co-founder of Outworks, to unpack the reality of building on LinkedIn in 2024. From why video content still matters even if reach is down, to how to send DMs that don’t make prospects roll their eyes, Jared shares the no-fluff playbook for building trust and winning clients online.

We dive into why executives are still scared to get on camera, how thought leader ads really work, and why the comparison game destroys more founders than it helps. Jared also shares what it’s like scaling Outworks, hitting plateaus, and pushing through the mental challenges every entrepreneur faces.

You’ll learn:
✅ Why ego is the enemy of building your personal brand
✅ How to create content that enters the conversation in your buyer’s head
✅ Why video is still the fastest way to build trust (even if reach is down)
✅ The right way to use DMs without sounding like a spam bot
✅ How to survive the inevitable plateaus of entrepreneurship

If you’ve been searching “how to build a personal brand on LinkedIn,” “why my LinkedIn content isn’t working,” or “authentic LinkedIn strategy for founders,” this episode delivers the raw truth.

Connect with Jared
Guest LinkedIn: https://www.linkedin.com/in/jaredoutworks
Guest Website: https://www.outworks.io/

If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠

Timecodes
00:00 Introduction to Jaron Gibson and His Journey
00:18 Transition to Entrepreneurship
00:34 Building a Personal Brand on LinkedIn
01:08 Founding Outworks and Its Mission
01:44 Challenges and Strategies in Sales
04:19 The Importance of Personal Branding
05:08 LinkedIn's Changing Landscape
06:40 Effective Content Strategies for LinkedIn
10:03 The Role of Video in Personal Branding
27:50 LinkedIn Outreach and DM Strategies
37:12 LinkedIn Thought Leader Ads
40:01 The Power of Paid and Organic Marketing
40:57 Leveraging Thought Leader Ads
41:12 Creating Specific Content for Target Audiences
41:38 The Benefits of Profile Views and Connection Requests
41:58 Building a Network with Thought Leader Ads
42:12 The Value of Organic Content
43:09 Being the Content: Authenticity in Marketing
43:39 Repurposing Content for Multiple Platforms
44:51 Coaching Clients on Content Creation
45:37 Balancing Personal and Professional Content
48:36 Overcoming the Fear of Video Content
49:29 The Importance of Authenticity in Content
59:47 The Scarcity Mentality in Social Media
01:01:02 Taking Time Off from Social Media
01:04:41 The Journey of Entrepreneurship
01:12:31 In-House Marketing vs. Outsourcing
01:17:17 Conclusion and Final Thoughts