Founder Vision (full audiobook) — Positioning and Narrative for B2B founders

Founder Vision (full audiobook) — Positioning and Narrative for B2B founders

By Luke StevensBusinessEntrepreneurship
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Founder Vision (full audiobook) — Positioning and Narrative for B2B founders episodes

  • FV: Chapter 13 — How to: Clarity strategy

    How to turn your narrative into a clarity strategy that builds a position in the mind of the buyer.

    Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

    • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
    • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
    • Read Founder Vision online: https://lukestevens.co/foundervision/

      • For more about Luke, go to https://lukestevens.co/

      Thanks for listening!

      14 min
    • FV: Chapter 12 — How to: Sales narratives

      How to turn your positioning into a micro-pitch & sales narrative, with an example deck outline.

      Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

      • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
      • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
      • Read Founder Vision online: https://lukestevens.co/foundervision/

        • For more about Luke, go to https://lukestevens.co/

        Thanks for listening!

        29 min
      • FV: Chapter 11 — Strategy 4: Ride it

        How to stack our fundamental strategies to ride a winning position to #1 in your segment and market.

        Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

        • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
        • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
        • Read Founder Vision online: https://lukestevens.co/foundervision/

          • For more about Luke, go to https://lukestevens.co/

          Thanks for listening!

          10 min
        • FV: Chapter 10 — Strategy 3: Own it

          How to build memory associations in the broader market through consistency over time, with B2B SaaS brand examples.

          Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

          • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
          • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
          • Read Founder Vision online: https://lukestevens.co/foundervision/

            • For more about Luke, go to https://lukestevens.co/

            Thanks for listening!

            19 min
          • FV: Chapter 9 — Strategy 2: Find it

            How to position in a niche by finding the segment, user innovation, or attribute that’s unique to you, with B2B SaaS examples.

            Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

            • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
            • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
            • Read Founder Vision online: https://lukestevens.co/foundervision/

              • For more about Luke, go to https://lukestevens.co/

              Thanks for listening!

              16 min
            • FV: Chapter 8 — Strategy 1: Prove it

              How to position around a wave that’s sweeping an industry, with B2B SaaS examples in CRM & AI.

              Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

              • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
              • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
              • Read Founder Vision online: https://lukestevens.co/foundervision/

                • For more about Luke, go to https://lukestevens.co/

                Thanks for listening!

                39 min
              • FV: Chapter 7 — The four positioning strategies

                Prove it & ride a wave, find it & focus on a niche, own it & build a brand, & ride it when you’ve found a winning position.

                Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

                • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
                • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
                • Read Founder Vision online: https://lukestevens.co/foundervision/

                  • For more about Luke, go to https://lukestevens.co/

                  Thanks for listening!

                  12 min
                • FV: Chapter 6 — Science 3: N=1 thinking

                  Your positioning is a bet — why not make it a rigorous one based on the fundamentals of positioning, not superficial ’testing'?

                  Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

                  • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
                  • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
                  • Read Founder Vision online: https://lukestevens.co/foundervision/

                    • For more about Luke, go to https://lukestevens.co/

                    Thanks for listening!

                    18 min
                  • FV: Chapter 5 — Science 2: Markets

                    Learn how the science of diffusion (niche) and modern brand science (reach) influence positioning & GTM strategy.

                    Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

                    • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
                    • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
                    • Read Founder Vision online: https://lukestevens.co/foundervision/

                      • For more about Luke, go to https://lukestevens.co/

                      Thanks for listening!

                      24 min
                    • FV: Chapter 4 — Science 1: Attention

                      Understand how right-brain ‘story 1’ and left-brain ‘story 2’ attention help us make sense of the niche/vision split in B2B positioning.

                      Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

                      • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
                      • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
                      • Read Founder Vision online: https://lukestevens.co/foundervision/

                        • For more about Luke, go to https://lukestevens.co/

                        Thanks for listening!

                        22 min

                      About Founder Vision (full audiobook) — Positioning and Narrative for B2B founders

                      From the publisher's feed

                      Listen to the AI-narrated version of Founder Vision by Luke Stevens, a short, founder-friendly book on understanding what vision is and how to turn that into positioning and a clear, compelling B2B…