Use attention science to win deals, market science to win segments, & N=1 thinking to win as a company.

Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

For more about Luke, go to https://lukestevens.co/

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The foundation of science-based positioning is ’the hierarchy of attention’ which explains the two major approaches to B2B positioning in tech.

Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

For more about Luke, go to https://lukestevens.co/

Thanks for listening!

A new positioning approach for B2B tech companies — new fundamentals, new choices, & new outcomes. Get started with the simple 1-2-3-4 framework.

Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

For more about Luke, go to https://lukestevens.co/

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The things that I saw at The Unicorn that drove me to write Founder Vision. (Oh, and how I got fired.)

Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

For more about Luke, go to https://lukestevens.co/

Thanks for listening!

Start here and learn how we’ll go from vision — in both senses of the word — to positioning and narrative in the quest for product/market fit.

Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

For more about Luke, go to https://lukestevens.co/

Thanks for listening!