Founder Vision (full audiobook) — Positioning and Narrative for B2B founders

Founder Vision (full audiobook) — Positioning and Narrative for B2B founders

By Luke StevensBusinessEntrepreneurship
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Founder Vision (full audiobook) — Positioning and Narrative for B2B founders episodes

  • FV: Chapter 3 — Three Areas of Science

    Use attention science to win deals, market science to win segments, & N=1 thinking to win as a company.

    Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

    • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
    • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
    • Read Founder Vision online: https://lukestevens.co/foundervision/

      • For more about Luke, go to https://lukestevens.co/

      Thanks for listening!

      22 min
    • FV: Chapter 2 — The two modes of attention

      The foundation of science-based positioning is ’the hierarchy of attention’ which explains the two major approaches to B2B positioning in tech.

      Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

      • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
      • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
      • Read Founder Vision online: https://lukestevens.co/foundervision/

        • For more about Luke, go to https://lukestevens.co/

        Thanks for listening!

        9 min
      • FV: Chapter 1 — One Big Idea

        A new positioning approach for B2B tech companies — new fundamentals, new choices, & new outcomes. Get started with the simple 1-2-3-4 framework.

        Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

        • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
        • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
        • Read Founder Vision online: https://lukestevens.co/foundervision/

          • For more about Luke, go to https://lukestevens.co/

          Thanks for listening!

          18 min
        • FV: About Luke — The Unicorn

          The things that I saw at The Unicorn that drove me to write Founder Vision. (Oh, and how I got fired.)

          Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

          • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
          • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
          • Read Founder Vision online: https://lukestevens.co/foundervision/

            • For more about Luke, go to https://lukestevens.co/

            Thanks for listening!

            23 min
          • FV: Introduction — Founder Vision

            Start here and learn how we’ll go from vision — in both senses of the word — to positioning and narrative in the quest for product/market fit.

            Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

            • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
            • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
            • Read Founder Vision online: https://lukestevens.co/foundervision/

              • For more about Luke, go to https://lukestevens.co/

              Thanks for listening!

              19 min

            About Founder Vision (full audiobook) — Positioning and Narrative for B2B founders

            From the publisher's feed

            Listen to the AI-narrated version of Founder Vision by Luke Stevens, a short, founder-friendly book on understanding what vision is and how to turn that into positioning and a clear, compelling B2B…