In this episode of FounderMetrics, we sit down with Laura Fullerton, CEO and founder of Monk, the pioneering health tech startup behind the first smart ice bath and cold water therapy app.

Laura shares her entrepreneurial journey, from her early ventures in health and fitness to revolutionizing recovery and wellness with Monk. Discover the benefits of cold water therapy, the challenges of hardware production, and the innovative strategies Laura uses to market Monk. Tune in for an inspiring conversation about resilience, innovation, and the future of health tech.

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In this episode of FounderMetrics, host Ifty Nasir sits down with Trevor Stevenson-Platt, founder of Business Growth Institute, to delve into the intricate world of business exit planning.

Trevor shares his journey from military service to becoming a leading exit planner, offering invaluable lessons on building and selling businesses. Discover why starting with the end in mind is crucial, how to maximise business value, and what it truly takes to transition successfully. Tune in to learn from Trevor's wealth of experience and get practical advice on preparing for your business's next big step.

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In this episode of FounderMetrics, we chat with Alexandra Lunn, the founder of Alexandra Lunn Studio.

Alexandra shares her journey from running around her dad's wood workshop to founding her own design studio in London. She talks into the importance of brand strategy, visual identity, and the narrative behind a brand. Alexandra talks about working with big names like Penguin and Claridge's, the challenges of building a business, and the evolving role of AI in the creative industry. Tune in for valuable insights on creating brands that truly stand out.

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In this episode of FounderMetrics, we sit down with Boris Diakonov and Eduard Panteleev, co-founders of ANNA. ANNA is revolutionising the way businesses handle accounting and tax by automating mundane tasks, allowing entrepreneurs to focus on what truly matters. Boris and Eduard share their journey from navigating the challenges of the Russian banking sector to building a groundbreaking AI-powered platform.

They discuss the importance of energy and ownership within teams, the impact of their 50/50 partnership, and how they gauge success beyond traditional metrics. Learn how ANNA aims to support SMEs by providing a service that's not only efficient but also deeply loved by its users.

Tune in for an insightful conversation about the future of work, the power of partnerships, and the evolution of business tasks. If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.

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In this episode of FounderMetrics, we sit down with Molly Johnson-Jones, the dynamic CEO and Co-Founder of Flexa Careers. Flexa is revolutionising how we think about work by helping people find companies that match their ideal working environment. With over 1.8 million users globally, Flexa is quickly becoming the go-to platform for top talent seeking flexible work arrangements.

Molly shares her journey from struggling to find a flexible job due to a health condition to creating a platform that champions flexibility and inclusivity. She discusses the challenges of building Flexa, the importance of transparency in hiring, and how flexible working can significantly boost the economy. Molly also delves into the metrics that matter for Flexa, how the pandemic has reshaped work culture, and the future of flexible work.

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In this episode of FounderMetrics, we're chatting with Ryan Edwards, CEO and founder of Audoo, a company dedicated to bridging data and music to ensure artists and creatives get their fair share. Ryan shares his journey from musician to tech entrepreneur, highlighting the challenges of starting Audoo and the impact of music piracy on the industry. He delves into how Audoo uses technology to track public performance and ensure accurate royalty payments, benefiting artists worldwide.

Ryan talks about securing funding, working with investors, and scaling Audoo globally despite the challenges of the pandemic. His insights on resilience, innovation, and the importance of a supportive team provide valuable lessons for any entrepreneur. Tune in to hear about the future of music rights and how Audoo is changing the game.

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In this episode of FounderMetrics, we're joined by Biro Florin, an angel investor, serial entrepreneur, and the driving force behind the Misfit Founders community. Biro opens up about his entrepreneurial journey, from the early days of multiple failed ventures to the success of Jexo, which was recently acquired.

Biro reflects on his transition from a full-time job to becoming an entrepreneur, offering valuable insights on working effectively with investors and finding unexpected business luck during the Covid-19 pandemic. He discusses the critical metrics of success, particularly traffic in the marketplace, and shares the factors that led him to start new ventures.

The conversation takes a personal turn as Biro talks about his 'misfit' identity and the inspiration behind founding Misfit Founders, a community and podcast dedicated to supporting founders who often feel out of place. He emphasises the importance of raw, unscripted discussions about the real struggles and triumphs in the startup world.

Finally, Biro shares his plans for the Misfit Founders podcast and delves into the metrics that define podcast success. This episode is a must-listen for aspiring entrepreneurs and anyone interested in the honest realities of startup life.

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In this episode of FounderMetrics, we sit down with Raj Thiruchelvarajah, the co-founder and CEO behind Hytro, the company at the forefront of Blood Flow Restriction (BFR) training innovation.

Swapping a career in banking and consultancy for the unpredictable startup life, Raj shares the story of Hytro's inception, from securing a crucial patent for BFR to winning over an impressive roster of over 100 professional sports teams and elite athletes across diverse disciplines like football, rugby, and even Formula 1.

Raj opens up about the essential qualities that have steered his journey: consistency, resilience, and an unyielding commitment to scientific excellence. He delves into the challenges of product development, the thrill of penetrating markets like the US, and the strategic importance of building a robust network within the sports and fitness industry. The conversation also covers Hytro's ambitious foray into the medical sector, highlighting the startup's expansive vision.

More than a startup chronicle, this episode is a reflection on leadership, the significance of teamwork, and the personal ethos that drives Raj to empower others, from budding entrepreneurs to professional athletes, to reach their peak potential.

Learn more about Raj via the link below:https://uk.linkedin.com/in/raj-thiruchelvarajah-89a8b522

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To kick things off with Season 2 of Foundermetrics, we sit down with Mark Wright, one of the most successful Apprentice winners to date. Mark’s meteoric rise through digital marketing truly is the stuff of dreams and showcases the rewards for those who dare to pursue the impossible.

Mark takes us on a journey back to his days on BBC’s The Apprentice, sharing not just the thrill of the win but the real graft behind the glamour. Working alongside Lord Sugar, Mark founded Climb Online, now a beacon of success in the digital marketing world, known for its disruptive strategies that have propelled household brands to new heights.

But it’s not all smooth sailing. Mark gets real about the toughness required in business—"you need rhinoceros skin," he says, candidly discussing his own moments of failure and the lessons learned. He shares wisdom on refining your idea, measuring success in the early stages, and why helping others succeed is the real marker of your triumph.

Learn more about Mark via the link below: https://www.linkedin.com/in/mark-wright-1658925a/

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Join us in this insightful episode where our guest, Hector Hughes, delves deep into the metrics shaping the success of his innovation venture. As the founder of a unique cabin concept aimed at promoting digital detox in nature, Hector shares the key metrics that drive his business strategy.

He draws inspiration from a diverse range of metrics, ranging from cabin occupancy rates to customer satisfaction scores. Learn how these metrics, especially the coveted 10 out of 10 ratings, guide Hector's approach to building a brand that not only survives but thrives.

Discover how Hector views competition in the market and why he believes that being audacious is the key to a successful revolution in the startup landscape.

Learn more about Hector Hughes via LinkedIn.

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