Our guest today is Olivia Mae Hanlon, the visionary founder of Girls in Marketing, a thriving community and platform dedicated to empowering women in the marketing industry.
In our candid conversation, we explore pivotal questions, including how Olivia measured progress when starting Girls In Marketing and the data points that guided her forward. What specific metrics and feedback helped her make data-driven decisions that ultimately contributed to the platform's success?
Olivia shares invaluable insights into measuring impact and effectively tracking user feedback as the Girls in Marketing community expanded exponentially. With hundreds of thousands of users, how did they maintain a vigilant eye on user engagement, impact, and satisfaction?
Moreover, Olivia unveils the tools and metrics that provide a glimpse of the horizon, helping her spot opportunities and potential pitfalls. As a seasoned entrepreneur, she discusses her perspective on success, emphasising sustainable growth and the importance of understanding financial numbers.
Learn more about Olivia Mae Hanlon via LinkedIn and Instagram.
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