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What if I told you that just about everything you think you know about wealth and prosperity is WRONG? That the platitudes you hear about ‘following your passion’ and ‘turning thoughts into things’ are, at best, misleading and may be sending you down the wrong path? So, what is it that the super-wealthy and successful understand that you and I do not? What separates a millionaire from a billionaire? And what lessons can we learn from the stories of today’s most iconic figures?
Connect with Founders Club Host Oliver Graf on Instagram
Serial entrepreneur Greg Reid is a bestselling author, keynote speaker and filmmaker. Tapped by the Napoleon Hill Foundation to continue the Think and Grow Rich legacy, Greg has had the good fortune to sit down with the most successful contemporary leaders and learn how they persevered through challenging times and capitalized on unexpected opportunities. He has been named one of Entrepreneur magazine’s Top 5 Keynote Speakers and Entrepreneur of the Year by the United Nations’ Novus Summit, among many other awards and honors.
Today on the podcast, Greg joins Oliver to turn conventional wisdom on its head and share the secrets he learned from interviewing the most successful people in today’s world, including Steve Wozniak, Evander Holyfield and Ferruccio Lamborghini. He explains why people in the 100 Million Dollar Club tend to be unhappy (while billionaires are content) and discusses what’s wrong with ideas like ‘thoughts are things’ and ‘pursue your passion and the money will follow.’ Listen in for Greg’s insight on turning obstacles into opportunity and learn how to apply the lessons of the wealthy to find success in YOUR life!
Key Takeaways[0:06] The greatest lessons Greg learned interviewing today’s iconic figures
[4:23] Why ‘follow your passion and the money will follow’ is a lie
[9:10] Why people with hundreds of millions are unhappy
[12:47] What Greg learned from the Lamborghinis
[14:55] The value in partnering for joint ventures
[17:49] The concept of CPC
[19:29] Greg’s secret to writing a bestseller
[22:14] The lessons Greg learned from Re/Max founder Dave Liniger
[28:04] Greg’s top takeaways from interviewing Evander Holyfield
[32:43] Greg’s take on the idea that ‘thoughts are things’
[34:46] What Greg is investing in at present
[38:59] Greg’s approach to adventure trips
Greg’s Website
Greg on Facebook
Greg on Twitter
Greg on Instagram
Greg on LinkedIn
Greg on YouTube
Books by Greg
Connect with OliverBig Block Realty
Oliver on Facebook
Oliver on LinkedIn
ResourcesThree Feet from Gold: Turn Your Obstacles into Opportunities by Sharon L. Lechter and Greg S. Reid
Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich by Dr. Greg Reid
Stickability: The Power of Perseverance by Greg S. Reid
The Millionaire Mentor: A Simple Way to Get Ahead in Your Work and Life by Greg S. Reid
Dave Liniger
Jahja Ling
Evander Holyfield
Thoughts are Things: Turning Your Ideas into Realities by Bob Proctor and Greg S. Reid
Grant Cardone
John Schwartz
Are you still avoiding video marketing on social media? At best, you’re leaving money on the table. At worst, you’re putting yourself out of business. Why is video such a crucial sales strategy? How do you make an industry like real estate entertaining? And what is the formula for creating videos that sell $hit?
Connect with Founders Club Host Oliver Graf on Instagram
Billy Gene Shaw is the founder of Billy Gene is Marketing, a digital marketing firm out of San Diego, California. Billy Gene and his team specialize in teaching entrepreneurs how to leverage social media ads to generate leads and ‘turn clicks into customers.’ Billy Gene believes that entertaining with video is mandatory when it comes to social media marketing, and he is committed to helping clients capture attention online and master the skills necessary to generate big-time ROI.
Today on the podcast, Billy Gene joins Oliver to discuss the power of video in growing and scaling a business. He explains the idea of documenting your journey to build trust and the reason why being boring will put you out of business. Billy Gene also shares his formula for creating a successful video ad and offers insight around leveraging YouTube to target a specific audience. Listen in to understand why it’s okay to embrace your inner douchebag and learn how to create videos that successfully sell $hit!
Key Takeaways[0:27] The power of video in growing a business
[2:28] The idea of documenting your journey
[7:48] Billy Gene’s insight on hiring a videographer
[14:32] Why your content must be better than butt cheeks
[17:44] Why it’s not too late to advertise on YouTube
[24:34] Billy Gene’s tips for creating a successful video ad
[30:26] Billy Gene’s take on ads for unsexy industries
[35:08] Billy Gene’s formula for creating successful videos
[36:04] How to generate attention up front in video
[40:40] How to demonstrate legitimacy online
[44:02] Why you should embrace your inner douchebag
Billy Gene is Marketing
Try the Gene Pool
Billy Gene on Instagram
Billy Gene on YouTube
Connect with OliverBig Block Realty
Oliver on Facebook
Oliver on LinkedIn
Oliver on Instagram
ResourcesBilly Gene’s Interview with Ed Mylett
Traffic & Conversion Summit
Will it Blend?
Contagious: Why Things Catch On by Jonah Berger
In endurance races, you are called on to push past the pain, to push past what you think your body is capable of and achieve on a new level. Being an entrepreneur is no different. It requires mental toughness to face the challenges as they come, setting the bar higher and higher as you build a business that surpasses other’s expectations—and maybe even goes beyond what YOU thought possible for yourself.
Brad Weimert is an entrepreneur and adventurer based in Austin, Texas. He founded Easy Pay Direct in 2009 to help small business owners process online payments, and the digital financial services firm has since become known as the best tool on the market for high-level eCommerce. Brad is also an endurance athlete: He crossed the country by bicycle in 2007, giving speeches to at-risk youth along the way, and in October of 2017, he completed the 29029|Everesting challenge TWICE in the allotted 36 hours.
Today on the podcast, Brad joins Oliver to share the experience of climbing the vertical distance of Mt. Everest two times in three days. He discusses the commitment he made to himself before the climb and describes how he prepared physically for Everesting with just seven weeks to train. Brad walks us through the most challenging stretch of the race, the moment he wanted to quit, and the remarkable final stretch when he nearly doubled his pace! Listen in for Brad’s insight on the most important lessons he learned from the climb and learn how this special breed of mental toughness translates to his business life.
Key Takeaways[2:31] What inspired Brad to climb the vertical distance of Everest twice in 36 hours
[8:35] Brad’s confidence level going into the climb
[9:40] The most challenging stretch of the climb
[13:44] The moment of truth when Brad wanted to quit
[20:23] Brad’s nutrition and sleep during the climb
[23:16] Brad’s experience in the final stretch of the climb
[29:20] Brad’s top lessons learned from the Everesting experience
[31:59] How Brad’s Everesting (x2) translates to business
[38:58] Brad’s upcoming Unplugged Fiji adventure trip
[42:19] How Brad went viral with the ‘worst job post ever’
Brad’s Website
Brad on Facebook
Easy Pay Direct
Unplugged Fiji
Everesting x2
Connect with OliverBig Block Realty
Oliver on Facebook
Oliver on LinkedIn
ResourcesJesse Itzler
29029 | Everesting
Explore Austin
Brad’s ‘Worst Job Ad Ever’ Response
Traffic & Conversion Summit
So, you want to grow your real estate business, but you’re on a limited budget, and you don’t know where to start. Are there creative ways to extend your reach that don’t cost an arm and a leg? Are there hidden profit centers in your business? What steps can you take to build your brand and increase your revenue now—and make your business more attractive to buyers when you’re ready to sell?
Connect with Founders Club Host Oliver Graf on Instagram
Roland Frasier is the Principal of DigitalMarketer, a firm that provides tools and training programs for individuals, teams and marketing agencies. The company also sponsors the annual Traffic & Conversion Summit, the largest digital marketing conference in North America. Roland also serves as the CEO of War Room Mastermind, a community designed to help founders grow their wealth. A serial entrepreneur known for facilitating exponential growth, Roland has bought, scaled and sold 24 businesses over the years.
Today on the podcast, Roland joins Oliver to offer advice on growing your real estate business. We discuss how to turn cost centers into profit centers and explore how buying a top podcast or Instagram account in your niche can yield a 10X return on investment. Roland also walks us through the process of doing deals with little or none of your own money and describes how to make your business more attractive to a buyer via recurring revenue. Listen in to understand how Roland grew a Facebook following of 1M in just eight months and learn why he is investing in brand-building, relationships—and 3K bottles of wine!
Key Takeaways[0:27] How Roland got into the business of buying and selling companies
[2:35] How Roland maintains a relaxed demeanor
[4:22] How Roland prepares for a negotiation
[7:22] Roland’s first real estate deal
[11:29] Roland’s insight on choosing action with multiple benefits
[12:52] The hidden profit centers in a real estate business
[18:32] Roland’s approach to growing a business
[21:57] How to do deals with little or none of your own money
[30:35] How to leverage media platforms to scale your growth
[33:04] Roland’s advice on making your company more sellable
[38:39] How Roland grew his Facebook page to 1M followers in eight months
[47:45] How to vet a digital marketing service
[51:20] Roland’s take on how the blockchain may impact real estate
[56:34] Why Roland is unwilling to ‘bet the farm’
[58:55] Roland’s secret to staying calm and avoiding stress
[1:04:02] What Roland is investing in at present
DigitalMarketer
Traffic & Conversion Summit
War Room Mastermind
Business Lunch with Roland Frasier
Roland on Facebook
Connect with OliverBig Block Realty
Oliver on Facebook
Oliver on LinkedIn
ResourcesThe Predators’ Ball: The Inside Story of Drexel Burnham and the Rise of the JunkBond Raiders by Connie Bruck
Vintage Wine Cellars on Instagram
John Assaraf
Digital Marketing Association
Closing Table Mastermind
Colgin Cellars
Futo Wines
Harlan Estate
BOND Wines
VIADER Vineyards
Checkerboard Vineyards
Dana Estates
Ilsley Vineyards
Real estate agents need leads to do business. And if you don’t have a robust sphere of influence, your business will flounder without a reliable pipeline of prospects. So, what are the best (and most cost-effective) online lead sources? Are there any no-cost strategies for attracting clients? And once you have built a database of online leads, what are the best tools to use for follow-up and conversion?
Kevin Markarian is Broker-Associate at Marker Real Estate, a San Francisco-based team of 55 agents that close an average of $3M each in business every year. An expert in online lead gen, Kevin is known for building the systems necessary to grow a database and automate follow-up, leveraging technology to compound results.
Today on the podcast, Kevin joins Oliver to explain how moving to a new city inspired his interest in online lead generation. He shares his favorite lead sources, offering insight into how he structures $2 Facebook lead ads and nurtures those leads long-term. Kevin also discusses the automation tools he uses to follow up on leads, hold agents accountable, and nurture his database. Listen in for Kevin’s FREE Craigslist and Yelp lead gen strategies and learn how to convert online leads at a high level!
Key Takeaways[2:13] What motivated Kevin to master lead gen
[3:32] Kevin’s favorite online lead sources
[4:20] The differences among Facebook, Google and portals
[6:23] Kevin’s advice around consistent follow-up
[8:52] The fundamentals of Facebook lead ads
[13:15] The tools Kevin uses to automate follow up
[18:33] Other real estate tech platforms Kevin recommends
[24:26] How Kevin holds agents accountable for follow up
[26:55] Kevin’s FREE Craigslist strategy
[30:01] Jason Walters’ Yelp keyword strategy
Lab Coat Agents
Marker Real Estate
Connect with OliverBig Block Realty
Oliver on Facebook
Oliver on LinkedIn
ResourcesAgentology
Agent Legend
Follow Up Boss
Line2
RealScout
CallAction
Jason Walters
Google Keyword Planner
Motivated sellers are usually dealing with some kind of distress, be it an illness in the family, a divorce, or a financial emergency. If you can step in and provide a solution, not only will you be a hero to the homeowner, you will be several thousand dollars richer. So, what does the process look like? How can you give people peace of mind AND score big profits wholesaling real estate?
Connect with Founders Club Host Oliver Graf on Instagram
Cory Boatright is an expert in the realm of wholesaling, completing more than 100 deals in 2018 alone. He is also the founder of Real Estate Investing Profits and Phenomenal Results Coaching, serving as a mentor for high-achieving entrepreneurs and their teams. Cory has played a role in buying and selling over $75M in real estate and realizing 1000 transactions, and now he is pursuing multifamily syndication.
Today on the podcast, Cory joins Oliver to explain how he earns big profits by way of wholesaling real estate. He discusses the fundamentals of the process, sharing some of the reasons why a homeowner might be motivated to sell and how he serves as a solutions provider who can take their pain away. Cory describes how he finds deals, how he relates to sellers, and how his team gets paid at closing. Listen in for insight around a few of Cory’s biggest wins to date and learn his proven system for wholesaling real estate!
Key Takeaways[1:29] Cory’s ability to hunt and capitalize on great deals
[4:49] The fundamentals of wholesaling
[9:36] Why a homeowner may need to sell quickly
[14:55] How Cory finds deals
[17:12] The approach Cory uses with motivated sellers
[20:44] How Cory determines an offer price
[23:44] Cory’s insight on contracting a property
[26:03] The role of the title rep in the wholesaling process
[28:04] How to proceed if the seller won’t accept your offer
[30:21] How the double closing works in a wholesale deal
[33:17] Cory’s biggest wholesaling wins to date
[42:08] How Cory’s team gets paid at closing
[44:11] Cory’s take on the benefits of investing in multifamily
Cory’s Website
Cory on Facebook
Cory on Instagram
Real Estate Investing Profits Master Series Podcast
Connect with OliverBig Block Realty
Oliver on Facebook
Oliver on LinkedIn
ResourcesLab Coat Agents
Kevin Easterly on In the Know EP006
Technology has made finding off-market properties more straightforward than ever. What used to take weeks of research sifting through public records can now be done in ten minutes or less with the right software! And the beauty is, you can layer the data to generate lists of potential clients who meet very specific criteria—and personalize the associated marketing directly to their particular motivations.
Today, Oliver is joined by Kent Clothier, President and CEO of Real Estate Worldwide, a multifaceted real estate education company. REWW offers its customers the proven systems used by Kent and his team and provides them with national data on cash buyers and private lenders. In all, Kent has bought and sold more than 5,000 houses, and his family’s property management business, Memphis Invest, boasts 5,000 properties under management. He also owns and operates Real Market Experts, 1-800-SELL-NOW FREE, Find Cash Buyers NOW and Find Private Lenders NOW.
On this episode of Founders Club, Kent shares his real estate origin story, discussing how he applied his background in the grocery arbitrage business to the process of wholesaling houses. He explains how he started 1-800-SELL-NOW to gain a competitive advantage in a hot market and eventually turned it into a national brand that supports aspiring entrepreneurs. Kent also addresses how his team came to develop a first-of-its-kind software product that uses datapoints to generate a list of vacant properties in the US and how they continue to layer data to make information more and more valuable. Listen in for Kent’s insight on marketing directly to the motivation of an investor, agent or mortgage broker and learn how you can leverage his strategies to find off-market properties and generate results—as quickly as possible!
Key Takeaways[2:23] Kent’s real estate origin story
[11:00] How Kent got into marketing and education
[16:31] Kent’s innovative approach to real estate
[20:44] The origin of Kent’s real estate software
[25:53] The marketing piece of Kent’s software
[29:29] How Kent’s software works for multifamily
[30:51] Kent’s insight on leveraging technology
Kent’s Website
Kent on Facebook
Real Estate Worldwide
Connect with OliverBig Block Realty
Oliver on Facebook
Oliver on LinkedIn
ResourcesMemphis Invest
1-800-SELL-NOW
Find Cash Buyers NOW
Real Market Experts
Real estate is a cyclical market, and we are due for a normal dip. Nevertheless, you can succeed in 2019 by committing to be more aggressive. What does that look like in practice? What steps can you take to grow in spite of a natural decline in the market? What can you do to crash-proof your real estate business?
Connect with Founders Club Host Oliver Graf on Instagram
Mike Ferry is the OG of the real estate coaching space. He founded The Mike Ferry Organization in 1975 and continues to serve as CEO. Mike’s company provides real estate coaching, specialized seminars and training workshops for agents and management alike. For 43-plus years, his proven approach has generated more real estate millionaires than any other coaching system, and Mike is recognized by NAR as one of the most influential people in real estate.
On the inaugural episode of Founders Club, Mike joins Oliver to explain how to crash-proof your real estate business. He discusses the market dip that is likely to materialize in the next 12 to 18 months and what you can do to win despite the decline. Mike also shares the surprising origin story of his coaching business and the way continuous learning keeps him at the top of his game. Listen in for Mike’s advice around improving your sales skills and get his bullet-proof plan for thriving as an agent or broker in 2019.
Key Takeaways[2:55] Why Mike is an OG in the real estate coaching space
[5:47] Why the sales piece is missing from most training
[8:06] Mike’s advice for agents who want to sell better
[10:49] Mike’s insight on leveraging scripts
[18:15] How Mike became a real estate coach
[21:35] What keeps Mike at the top of his game
[24:29] Mike’s greatest challenges in building the company
[28:51] Mike’s predictions re: the next 12 to 18 months
[32:48] How to succeed despite a dip in the market
[36:38] Mike’s advice on dealing with market disruptors
[44:09] Mike’s tips for agents stuck at a certain production level
[54:16] Mike’s stance on buyer’s agents
[56:14] Mike’s concerns around Zillow
[59:11] Mike’s thoughts on gifting best practices
[1:01:05] Why Mike made most of his money after age 50
[1:04:08] Mike’s philosophy on investing
[1:08:15] What to expect in the real estate market moving forward
The Mike Ferry Organization
Mike Ferry’s 2019 Market Report
Connect with OliverBig Block Realty
Oliver on Facebook
Oliver on LinkedIn
ResourcesAllan Dalton
Tom Ferry
Karen Bernardi
Josh Barker
John Ames
Bernie Gallerani
Regina Drury
Blackstone
Royo Art
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