Founders Club

Founders Club

By Oliver GrafBusinessEntrepreneurship
Download on the App Store

Founders Club episodes

  • How To Get WEALTHY 💰💸 | Founders Club ft. Greg Reid

    What if I told you that just about everything you think you know about wealth and prosperity is WRONG? That the platitudes you hear about ‘following your passion’ and ‘turning thoughts into things’ are, at best, misleading and may be sending you down the wrong path? So, what is it that the super-wealthy and successful understand that you and I do not? What separates a millionaire from a billionaire? And what lessons can we learn from the stories of today’s most iconic figures?

    Connect with Founders Club Host Oliver Graf on Instagram

    Serial entrepreneur Greg Reid is a bestselling author, keynote speaker and filmmaker. Tapped by the Napoleon Hill Foundation to continue the Think and Grow Rich legacy, Greg has had the good fortune to sit down with the most successful contemporary leaders and learn how they persevered through challenging times and capitalized on unexpected opportunities. He has been named one of Entrepreneur magazine’s Top 5 Keynote Speakers and Entrepreneur of the Year by the United Nations’ Novus Summit, among many other awards and honors.

    Today on the podcast, Greg joins Oliver to turn conventional wisdom on its head and share the secrets he learned from interviewing the most successful people in today’s world, including Steve Wozniak, Evander Holyfield and Ferruccio Lamborghini. He explains why people in the 100 Million Dollar Club tend to be unhappy (while billionaires are content) and discusses what’s wrong with ideas like ‘thoughts are things’ and ‘pursue your passion and the money will follow.’ Listen in for Greg’s insight on turning obstacles into opportunity and learn how to apply the lessons of the wealthy to find success in YOUR life!

    Key Takeaways

    [0:06] The greatest lessons Greg learned interviewing today’s iconic figures

    • Most important attribute = perseverance
    • Turn obstacles into opportunities

    [4:23] Why ‘follow your passion and the money will follow’ is a lie

    • Look for and capitalize on unexpected opportunity
    • THEN use the money to finance your passion

    [9:10] Why people with hundreds of millions are unhappy

    • Grinding to hit magic #, no work-life balance

    [12:47] What Greg learned from the Lamborghinis

    • Create product, good or service people will save for

    [14:55] The value in partnering for joint ventures

    • Do more of what feeds you
    • Sell to few who find applications

    [17:49] The concept of CPC

    • Clues, patterns + choices
    • Accountability for everything that happens

    [19:29] Greg’s secret to writing a bestseller

    • Don’t write it (partner w/ top ghostwriter, editor)
    • Work strengths, hire weaknesses

    [22:14] The lessons Greg learned from Re/Max founder Dave Liniger

    • Prove yourself right (vs. proving others wrong)
    • Follow the knowing and DO NOT QUIT

    [28:04] Greg’s top takeaways from interviewing Evander Holyfield

    • Hold yourself to higher standard
    • Don’t focus on pain

    [32:43] Greg’s take on the idea that ‘thoughts are things’

    • 64K thoughts/day, most are ANTs
    • Thoughts backed by ACTION become things

    [34:46] What Greg is investing in at present

    • Real estate, crypto and his businesses (feature film, pharma)
    • Invest in self with experiences

    [38:59] Greg’s approach to adventure trips

    • Follow successful actions of others
    • Seek counsel before run with bulls, climb Kilimanjaro
    Connect with Greg

    Greg’s Website

    Greg on Facebook

    Greg on Twitter

    Greg on Instagram

    Greg on LinkedIn

    Greg on YouTube

    Books by Greg

    Connect with Oliver

    Big Block Realty

    Oliver on Facebook

    Oliver on LinkedIn

    Resources

    Three Feet from Gold: Turn Your Obstacles into Opportunities by Sharon L. Lechter and Greg S. Reid

    Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich by Dr. Greg Reid

    Stickability: The Power of Perseverance by Greg S. Reid

    The Millionaire Mentor: A Simple Way to Get Ahead in Your Work and Life by Greg S. Reid

    Dave Liniger

    Jahja Ling

    Evander Holyfield

    Thoughts are Things: Turning Your Ideas into Realities by Bob Proctor and Greg S. Reid

    Grant Cardone

    John Schwartz

    45 min
  • How to Create Real Estate Marketing Videos (That Don't Suck) 📹🔥| Founders Club ft. Billy Gene

    Are you still avoiding video marketing on social media? At best, you’re leaving money on the table. At worst, you’re putting yourself out of business. Why is video such a crucial sales strategy? How do you make an industry like real estate entertaining? And what is the formula for creating videos that sell $hit?

    Connect with Founders Club Host Oliver Graf on Instagram

    Billy Gene Shaw is the founder of Billy Gene is Marketing, a digital marketing firm out of San Diego, California. Billy Gene and his team specialize in teaching entrepreneurs how to leverage social media ads to generate leads and ‘turn clicks into customers.’ Billy Gene believes that entertaining with video is mandatory when it comes to social media marketing, and he is committed to helping clients capture attention online and master the skills necessary to generate big-time ROI.

    Today on the podcast, Billy Gene joins Oliver to discuss the power of video in growing and scaling a business. He explains the idea of documenting your journey to build trust and the reason why being boring will put you out of business. Billy Gene also shares his formula for creating a successful video ad and offers insight around leveraging YouTube to target a specific audience. Listen in to understand why it’s okay to embrace your inner douchebag and learn how to create videos that successfully sell $hit!

    Key Takeaways

    [0:27] The power of video in growing a business

    • Reach up to 3B people with click of button
    • ‘Add gasoline to business’

    [2:28] The idea of documenting your journey

    • Build trust by telling story in real time
    • Sell yourself in service-based business

    [7:48] Billy Gene’s insight on hiring a videographer

    • Will become standard (like having website)
    • If reluctant to spend money, get creative

    [14:32] Why your content must be better than butt cheeks

    • People visit social media for entertainment
    • Must be as engaging as politics, memes, etc.

    [17:44] Why it’s not too late to advertise on YouTube

    • Less competition than Facebook, Instagram
    • Film conversations that capture expertise
    • Create HGTV-like show local to area
    • Targeted ads from 1¢ to 13¢

    [24:34] Billy Gene’s tips for creating a successful video ad

    • Don’t forget to ask for thing you want
    • People like you more if you’re REAL

    [30:26] Billy Gene’s take on ads for unsexy industries

    • People love to see transformation
    • Tap into curiosity + suspense

    [35:08] Billy Gene’s formula for creating successful videos

    • Generate list of ideal customer problems (top 10)
    • Create 2- to 5-minute how to videos on solutions
    • ‘If you found this helpful and you’d like me to do…’

    [36:04] How to generate attention up front in video

    • Understand audience #1 desire
    • Reverse engineer opening message

    [40:40] How to demonstrate legitimacy online

    • Associations, stages, publications + frequency
    • Reviews and case studies

    [44:02] Why you should embrace your inner douchebag

    • Content on social gets rating based on engagement
    • People receive message better when honest
    Connect with Billy Gene

    Billy Gene is Marketing

    Try the Gene Pool

    Billy Gene on Instagram

    Billy Gene on YouTube

    Connect with Oliver

    Big Block Realty

    Oliver on Facebook

    Oliver on LinkedIn

    Oliver on Instagram

    Resources

    Billy Gene’s Interview with Ed Mylett

    Traffic & Conversion Summit

    Will it Blend?

    Contagious: Why Things Catch On by Jonah Berger

    51 min
  • Ultra Endurance Athlete On: How to Develop Mental Toughness 🧠💪| Founders Club ft. Brad Weimert

    In endurance races, you are called on to push past the pain, to push past what you think your body is capable of and achieve on a new level. Being an entrepreneur is no different. It requires mental toughness to face the challenges as they come, setting the bar higher and higher as you build a business that surpasses other’s expectations—and maybe even goes beyond what YOU thought possible for yourself.

    Brad Weimert is an entrepreneur and adventurer based in Austin, Texas. He founded Easy Pay Direct in 2009 to help small business owners process online payments, and the digital financial services firm has since become known as the best tool on the market for high-level eCommerce. Brad is also an endurance athlete: He crossed the country by bicycle in 2007, giving speeches to at-risk youth along the way, and in October of 2017, he completed the 29029|Everesting challenge TWICE in the allotted 36 hours.

    Today on the podcast, Brad joins Oliver to share the experience of climbing the vertical distance of Mt. Everest two times in three days. He discusses the commitment he made to himself before the climb and describes how he prepared physically for Everesting with just seven weeks to train. Brad walks us through the most challenging stretch of the race, the moment he wanted to quit, and the remarkable final stretch when he nearly doubled his pace! Listen in for Brad’s insight on the most important lessons he learned from the climb and learn how this special breed of mental toughness translates to his business life.

    Key Takeaways

    [2:31] What inspired Brad to climb the vertical distance of Everest twice in 36 hours

    • Challenged by organizer of 29029|Everesting
    • Mathematically possible if control variables
    • Previously completed endurance races

    [8:35] Brad’s confidence level going into the climb

    • Committed to push entire 36 hours
    • Decision that getting hurt was okay

    [9:40] The most challenging stretch of the climb

    • Shooting pain in right knee at lap 18
    • Full-blown delirium at lap 22 (dehydration + malnourishment)
    • Goal not to avoid pain but to work through

    [13:44] The moment of truth when Brad wanted to quit

    • Eight hours and ten laps to go, math no longer worked
    • Shift pace from one lap/hour to ≈ 30 min/lap
    • Mantra became ‘maybe one more’

    [20:23] Brad’s nutrition and sleep during the climb

    • Tried to sleep for six hours after lap 24 (mountain closed overnight)
    • Started crushing food and water on way down to refuel

    [23:16] Brad’s experience in the final stretch of the climb

    • Push to finish strong on 3rd and 2nd to last laps
    • Plant flags at top of mountain upon completion

    [29:20] Brad’s top lessons learned from the Everesting experience

    • Chance of people learning from you highest when best version of self
    • Don’t rely on two or three data points, try again for different result

    [31:59] How Brad’s Everesting (x2) translates to business

    • Build muscle to push past desire to quit
    • Power in having control over self to maintain focus
    • Conditioning moves baseline (self-imposed limits)

    [38:58] Brad’s upcoming Unplugged Fiji adventure trip

    • Open to 40 entrepreneurs for five-day event
    • Build relationships through unique experiences

    [42:19] How Brad went viral with the ‘worst job post ever’

    • Ad for personal assistant copied by someone in Australia
    • People outraged and post tracked back to Brad’s site
    Connect with Brad

    Brad’s Website

    Brad on Facebook

    Easy Pay Direct

    Unplugged Fiji

    Everesting x2

    Connect with Oliver

    Big Block Realty

    Oliver on Facebook

    Oliver on LinkedIn

    Resources

    Jesse Itzler

    29029 | Everesting

    Explore Austin

    Brad’s ‘Worst Job Ad Ever’ Response

    Traffic & Conversion Summit

    48 min
  • How to Grow Your Real Estate Business Fast (And Maximize Profits!) 🏠💸 | Founders Club ft. Roland Frasier

    So, you want to grow your real estate business, but you’re on a limited budget, and you don’t know where to start. Are there creative ways to extend your reach that don’t cost an arm and a leg? Are there hidden profit centers in your business? What steps can you take to build your brand and increase your revenue now—and make your business more attractive to buyers when you’re ready to sell?

    Connect with Founders Club Host Oliver Graf on Instagram

    Roland Frasier is the Principal of DigitalMarketer, a firm that provides tools and training programs for individuals, teams and marketing agencies. The company also sponsors the annual Traffic & Conversion Summit, the largest digital marketing conference in North America. Roland also serves as the CEO of War Room Mastermind, a community designed to help founders grow their wealth. A serial entrepreneur known for facilitating exponential growth, Roland has bought, scaled and sold 24 businesses over the years.

    Today on the podcast, Roland joins Oliver to offer advice on growing your real estate business. We discuss how to turn cost centers into profit centers and explore how buying a top podcast or Instagram account in your niche can yield a 10X return on investment. Roland also walks us through the process of doing deals with little or none of your own money and describes how to make your business more attractive to a buyer via recurring revenue. Listen in to understand how Roland grew a Facebook following of 1M in just eight months and learn why he is investing in brand-building, relationships—and 3K bottles of wine!

    Key Takeaways

    [0:27] How Roland got into the business of buying and selling companies

    • Exposed to entrepreneurs through dad’s law practice
    • Connected with investment banking world in NYC

    [2:35] How Roland maintains a relaxed demeanor

    • Respond in intentional way (vs. react)
    • Listen with beginner’s mind

    [4:22] How Roland prepares for a negotiation

    • Write down must-haves and what can let go
    • List potential objections given their likely must-haves

    [7:22] Roland’s first real estate deal

    • Follow idea of building in path of progress
    • Developed four lots of unentitled land

    [11:29] Roland’s insight on choosing action with multiple benefits

    • Relationship with developer = numerous deals

    [12:52] The hidden profit centers in a real estate business

    • Title, escrow and mortgage (ancillary businesses)
    • Photography service + staging company
    • Marketing or document prep
    • Appointment setters + cold callers

    [18:32] Roland’s approach to growing a business

    • Leverage AGILE Growth Framework
    • Buy media sources within niche

    [21:57] How to do deals with little or none of your own money

    • Overcome point of disbelief by buying real estate w/ deed transfer
    • Structure buying companies same way (i.e.: first $1500 of profit)

    [30:35] How to leverage media platforms to scale your growth

    • Buy several + promote to each other
    • Increase velocity of touches

    [33:04] Roland’s advice on making your company more sellable

    • Reduce risk by way of MRR/ARR (e.g.: subscription revenue)
    • Turn cost centers into profit centers
    • Develop bolt-on businesses

    [38:39] How Roland grew his Facebook page to 1M followers in eight months

    • Shot short videos at meetings to generate content (1K total)
    • Post on business page, pay to boost post and promote page
    • Target English speakers to build brand globally

    [47:45] How to vet a digital marketing service

    • Research their social media accounts (content, followers + engagement)
    • Look at certifications and reach out to case studies on website

    [51:20] Roland’s take on how the blockchain may impact real estate

    • May lose sophisticated customers at top of market
    • Successful agents will be tech aware quarterback of transactions

    [56:34] Why Roland is unwilling to ‘bet the farm’

    • Watched father lose everything
    • Defer or partner to avoid risk

    [58:55] Roland’s secret to staying calm and avoiding stress

    • Realize very high highs and low lows don’t last
    • Take charge of emotions, show up for people care about

    [1:04:02] What Roland is investing in at present

    • Real estate and companies
    • Personal brand-building and relationships
    • Wine and art
    Connect with Roland

    DigitalMarketer

    Traffic & Conversion Summit

    War Room Mastermind

    Business Lunch with Roland Frasier

    Roland on Facebook

    Connect with Oliver

    Big Block Realty

    Oliver on Facebook

    Oliver on LinkedIn

    Resources

    The Predators’ Ball: The Inside Story of Drexel Burnham and the Rise of the JunkBond Raiders by Connie Bruck

    Vintage Wine Cellars on Instagram

    John Assaraf

    Digital Marketing Association

    Closing Table Mastermind

    Colgin Cellars

    Futo Wines

    Harlan Estate

    BOND Wines

    VIADER Vineyards

    Checkerboard Vineyards

    Dana Estates

    Ilsley Vineyards

    1 hr 19 min
  • Close More Real Estate Deals By Doing This... 🏠🔥 | Founders Club ft. Kevin Markarian

    Real estate agents need leads to do business. And if you don’t have a robust sphere of influence, your business will flounder without a reliable pipeline of prospects. So, what are the best (and most cost-effective) online lead sources? Are there any no-cost strategies for attracting clients? And once you have built a database of online leads, what are the best tools to use for follow-up and conversion?

    Kevin Markarian is Broker-Associate at Marker Real Estate, a San Francisco-based team of 55 agents that close an average of $3M each in business every year. An expert in online lead gen, Kevin is known for building the systems necessary to grow a database and automate follow-up, leveraging technology to compound results.

    Today on the podcast, Kevin joins Oliver to explain how moving to a new city inspired his interest in online lead generation. He shares his favorite lead sources, offering insight into how he structures $2 Facebook lead ads and nurtures those leads long-term. Kevin also discusses the automation tools he uses to follow up on leads, hold agents accountable, and nurture his database. Listen in for Kevin’s FREE Craigslist and Yelp lead gen strategies and learn how to convert online leads at a high level!

    Key Takeaways

    [2:13] What motivated Kevin to master lead gen

    • Knew no one after move to San Francisco
    • Interest in generating leads online

    [3:32] Kevin’s favorite online lead sources

    • Facebook ($2 per lead)
    • Portals more expensive but lower in funnel

    [4:20] The differences among Facebook, Google and portals

    • Portals, Google = active leads seeking info
    • Facebook leads targeted by you (longer timeline)

    [6:23] Kevin’s advice around consistent follow-up

    • Call back second time to create urgency
    • Leverage ‘automation with authenticity’

    [8:52] The fundamentals of Facebook lead ads

    • Extracts info without registration
    • Create lists (i.e.: 10 Best Views in SF Under $1M)

    [13:15] The tools Kevin uses to automate follow up

    • Agentology facilitates speed to lead
    • Agent Legend to stay in front of lead long-term

    [18:33] Other real estate tech platforms Kevin recommends

    • Follow Up Boss to assign leads and track progress
    • Line2 app to separate personal vs. business calls
    • RealScout to nurture database, set appointments

    [24:26] How Kevin holds agents accountable for follow up

    • Note-taking in Follow Up Boss
    • Reach out to client for progress report

    [26:55] Kevin’s FREE Craigslist strategy

    • Post photo + description of listings
    • ‘Text INFO to’ CallAction #

    [30:01] Jason Walters’ Yelp keyword strategy

    • Ask clients to write reviews with specific keywords
    • Rank in Google search for ‘best realtor’ in your city
    Connect with Kevin

    Lab Coat Agents

    Marker Real Estate

    Connect with Oliver

    Big Block Realty

    Oliver on Facebook

    Oliver on LinkedIn

    Resources

    Agentology

    Agent Legend

    Follow Up Boss

    Line2

    RealScout

    CallAction

    Jason Walters

    Google Keyword Planner

    36 min
  • How to Make Big Profits Wholesaling Real Estate 🏠💸 | Founders Club ft. Cory Boatright

    Motivated sellers are usually dealing with some kind of distress, be it an illness in the family, a divorce, or a financial emergency. If you can step in and provide a solution, not only will you be a hero to the homeowner, you will be several thousand dollars richer. So, what does the process look like? How can you give people peace of mind AND score big profits wholesaling real estate?

    Connect with Founders Club Host Oliver Graf on Instagram

    Cory Boatright is an expert in the realm of wholesaling, completing more than 100 deals in 2018 alone. He is also the founder of Real Estate Investing Profits and Phenomenal Results Coaching, serving as a mentor for high-achieving entrepreneurs and their teams. Cory has played a role in buying and selling over $75M in real estate and realizing 1000 transactions, and now he is pursuing multifamily syndication.

    Today on the podcast, Cory joins Oliver to explain how he earns big profits by way of wholesaling real estate. He discusses the fundamentals of the process, sharing some of the reasons why a homeowner might be motivated to sell and how he serves as a solutions provider who can take their pain away. Cory describes how he finds deals, how he relates to sellers, and how his team gets paid at closing. Listen in for insight around a few of Cory’s biggest wins to date and learn his proven system for wholesaling real estate!

    Key Takeaways

    [1:29] Cory’s ability to hunt and capitalize on great deals

    • Found wholesaler, sold Ginsu knives online
    • Filling 500 orders/day from stock in garage

    [4:49] The fundamentals of wholesaling

    • Get property under contract, resell immediately
    • Solution for those who need to sell quickly

    [9:36] Why a homeowner may need to sell quickly

    • Illness in family, divorce or inheritance
    • Ask questions to connect on human level

    [14:55] How Cory finds deals

    • Data scientist on staff
    • Direct mail, PPC, niche lists and referrals

    [17:12] The approach Cory uses with motivated sellers

    • Script to gather basic info (e.g.: location, mortgage)
    • Ask price AND what accept if close quickly for cash
    • Set appointment on first call

    [20:44] How Cory determines an offer price

    • WMRP method (worth, market, repairs and profit)
    • Speak with seller in person to read body language

    [23:44] Cory’s insight on contracting a property

    • Focus on gap between offer and asking price
    • Walk through your numbers using comps

    [26:03] The role of the title rep in the wholesaling process

    • Clean and marketable title to end buyer
    • ‘Assume that all homeowners are liars’

    [28:04] How to proceed if the seller won’t accept your offer

    • Option-to-purchase agreement
    • Seller usually end up compromising

    [30:21] How the double closing works in a wholesale deal

    • Cash buyer puts money in escrow
    • Payout seller, spread goes to you

    [33:17] Cory’s biggest wholesaling wins to date

    • Paid $11K for property, sold at $70K
    • $300K profit on apartment complex
    • Single-family short sale profit $160K (negotiate liens)

    [42:08] How Cory’s team gets paid at closing

    • Simple cash transaction, net wire distributed to team
    • Marketing spend of $25K/month, $3K/deal

    [44:11] Cory’s take on the benefits of investing in multifamily

    • Wholesaling provides cash now with little risk
    • Multifamily affords passive income indefinitely
    • Incredible tax benefits along with cashflow
    Connect with Cory

    Cory’s Website

    Cory on Facebook

    Cory on Instagram

    Real Estate Investing Profits Master Series Podcast

    Connect with Oliver

    Big Block Realty

    Oliver on Facebook

    Oliver on LinkedIn

    Resources

    Lab Coat Agents

    Kevin Easterly on In the Know EP006

    52 min
  • How to Find Off-Market Properties 🏠🏆| Founders Club ft. Kent Clothier

    Technology has made finding off-market properties more straightforward than ever. What used to take weeks of research sifting through public records can now be done in ten minutes or less with the right software! And the beauty is, you can layer the data to generate lists of potential clients who meet very specific criteria—and personalize the associated marketing directly to their particular motivations.

    Today, Oliver is joined by Kent Clothier, President and CEO of Real Estate Worldwide, a multifaceted real estate education company. REWW offers its customers the proven systems used by Kent and his team and provides them with national data on cash buyers and private lenders. In all, Kent has bought and sold more than 5,000 houses, and his family’s property management business, Memphis Invest, boasts 5,000 properties under management. He also owns and operates Real Market Experts, 1-800-SELL-NOW FREE, Find Cash Buyers NOW and Find Private Lenders NOW.

    On this episode of Founders Club, Kent shares his real estate origin story, discussing how he applied his background in the grocery arbitrage business to the process of wholesaling houses. He explains how he started 1-800-SELL-NOW to gain a competitive advantage in a hot market and eventually turned it into a national brand that supports aspiring entrepreneurs. Kent also addresses how his team came to develop a first-of-its-kind software product that uses datapoints to generate a list of vacant properties in the US and how they continue to layer data to make information more and more valuable. Listen in for Kent’s insight on marketing directly to the motivation of an investor, agent or mortgage broker and learn how you can leverage his strategies to find off-market properties and generate results—as quickly as possible!

    Key Takeaways

    [2:23] Kent’s real estate origin story

    • Successful grocery arbitrage business
    • Shift to real estate in December 2002
    • Apply similar concept (wholesaling)
    • Flip 90 houses in first year, made $1M
    • Focus on stable markets after crash

    [11:00] How Kent got into marketing and education

    • Started 1-800-SELL-NOW for competitive advantage
    • Business in licensing brand to other markets
    • Support aspiring entrepreneurs in first transaction
    • Used public records to build cash buyer database
    • Able to grow business despite market collapse

    [16:31] Kent’s innovative approach to real estate

    • Go to buyers and ask what they want
    • Create inventory based on response

    [20:44] The origin of Kent’s real estate software

    • Public records for motivated sellers/private lenders
    • Pitched algorithm to identify vacant properties
    • Layer data to make more valuable

    [25:53] The marketing piece of Kent’s software

    • Find vacant homes based on criteria
    • Marketing baked in to system
    • Speaks directly to motivation (e.g.: investor, agent)
    • Run campaigns to find buyers AND properties

    [29:29] How Kent’s software works for multifamily

    • Select commercial or residential + # of units
    • Use flag to gauge vacancy

    [30:51] Kent’s insight on leveraging technology

    • Mail to 1K, only 10 need to raise hand
    • Create outcomes as fast as possible
    Connect with Kent

    Kent’s Website

    Kent on Facebook

    Real Estate Worldwide

    Connect with Oliver

    Big Block Realty

    Oliver on Facebook

    Oliver on LinkedIn

    Resources

    Memphis Invest

    1-800-SELL-NOW

    Find Cash Buyers NOW

    Real Market Experts

    36 min
  • How to Crash Proof Your Real Estate Business 🏠💪| Founders Club ft. Mike Ferry

    Real estate is a cyclical market, and we are due for a normal dip. Nevertheless, you can succeed in 2019 by committing to be more aggressive. What does that look like in practice? What steps can you take to grow in spite of a natural decline in the market? What can you do to crash-proof your real estate business?

    Connect with Founders Club Host Oliver Graf on Instagram

    Mike Ferry is the OG of the real estate coaching space. He founded The Mike Ferry Organization in 1975 and continues to serve as CEO. Mike’s company provides real estate coaching, specialized seminars and training workshops for agents and management alike. For 43-plus years, his proven approach has generated more real estate millionaires than any other coaching system, and Mike is recognized by NAR as one of the most influential people in real estate.

    On the inaugural episode of Founders Club, Mike joins Oliver to explain how to crash-proof your real estate business. He discusses the market dip that is likely to materialize in the next 12 to 18 months and what you can do to win despite the decline. Mike also shares the surprising origin story of his coaching business and the way continuous learning keeps him at the top of his game. Listen in for Mike’s advice around improving your sales skills and get his bullet-proof plan for thriving as an agent or broker in 2019.

    Key Takeaways

    [2:55] Why Mike is an OG in the real estate coaching space

    • Persistence (refuse to quit)
    • Teach common sense

    [5:47] Why the sales piece is missing from most training

    • People unwilling to change
    • Brokers afraid to lose agents

    [8:06] Mike’s advice for agents who want to sell better

    • Secure financial wherewithal to last 9 months
    • Commit to change

    [10:49] Mike’s insight on leveraging scripts

    • Every profession uses playbook
    • Practice until part of you (30 minutes/day)

    [18:15] How Mike became a real estate coach

    • Speaking to 400 agents at workshop (October 1988)
    • Frustrated with response, challenged to bring check

    [21:35] What keeps Mike at the top of his game

    • Effort to be most knowledgeable
    • Keep learning from top producers

    [24:29] Mike’s greatest challenges in building the company

    • Internal challenge in learning to coach
    • Franchise training directors undoing training

    [28:51] Mike’s predictions re: the next 12 to 18 months

    • Due for normal dip (every 5 or 6 years)
    • Bad agents out of business

    [32:48] How to succeed despite a dip in the market

    • Stronger in lead follow-up, prequalifying
    • Stronger in presentation skills

    [36:38] Mike’s advice on dealing with market disruptors

    • Some will go away when market dips
    • Room for everyone in large market

    [44:09] Mike’s tips for agents stuck at a certain production level

    • Expose mind to ideas/people that make you uncomfortable
    • Challenge yourself financially

    [54:16] Mike’s stance on buyer’s agents

    • Must have transaction volume to support

    [56:14] Mike’s concerns around Zillow

    • Entry into mortgage, house flipping business
    • Matter of time before start listing homes

    [59:11] Mike’s thoughts on gifting best practices

    • Quality of service = best gift to give

    [1:01:05] Why Mike made most of his money after age 50

    • Put learning into effect, execute at higher level

    [1:04:08] Mike’s philosophy on investing

    • Choose assets that appreciate in value (i.e.: art, first-edition books)
    • Get free and clear on investment properties asap

    [1:08:15] What to expect in the real estate market moving forward

    • Listing inventory will grow (buyers happy)
    • ‘This is your time, if you’re good’
    Connect with Mike

    The Mike Ferry Organization

    Mike Ferry’s 2019 Market Report

    Connect with Oliver

    Big Block Realty

    Oliver on Facebook

    Oliver on LinkedIn

    Resources

    Allan Dalton

    Tom Ferry

    Karen Bernardi

    Josh Barker

    John Ames

    Bernie Gallerani

    Regina Drury

    Blackstone

    Royo Art

    1 hr 12 min

About Founders Club

From the publisher's feed

Founders Club Podcast: "The Show For Real Estate Entrepreneurs"