Founders Club

How To Get More Listings And Close More Deals. Matt Grew his real estate business 40x and shares how he did it in this strategy packet interview.

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Summary:

How can you make your mark in an over-heated and intensely competitive real estate space? 

There are few people who can answer this question better than our guest for today, the badass realtor, Matt Davies who has set up a thriving real estate business in five short years.

On today’s show, Matt shares his wisdom on real estate marketing, client prospecting, and vetting new real estate investment deals.

Back in 2014, when Matt decided to make the transition from waiting tables to real estate, he had to overcome his limiting self-beliefs. 

You will learn how Matt went from earning a measly $26,000 in his first year to over a million dollars in 2020. 

He shares how he vets new projects to find no-brainer, winning deals. And how he abides with the K.I.S.S. (Keep It Simple, Stupid) philosophy in everything that he does.  

Additionally, he opens up his sales playbook and reveals how he invests in relationships for long-term gains. 

You will also learn how Matt altered his marketing in the wake of covid. And he wraps up this show by sharing some expert tips to help you save your tax dollars

We hope you enjoy this show!

Key Takeaways:

00:00 – Matt’s background information

02:34 – From playing in a rock band to sales to waiting tables, Matt tries his hand at everything

06:23 – Matt’s AH-HA moment which inspires him to get into real estate

09:33 – From earning $26,000 in 2014 to a million dollars last year – how did Matt do it?

12:18 – Fighting self-sabotage and limiting beliefs

16:23 – Building an abundant mindset, and how strong family roots can power you ahead

20:32 – How to avoid analysis paralysis

28:27 – Matt’s new real estate development project in North Park

32:39 – Relationship building, and why your network is truly your net-worth

37:02 – A peek into my sales playbook, and how I made my first million-dollar sale

49:46 – Don’t over-complicate, and watch out for the obvious

51:32 – How to vet and find a great deal

01:00:25 – Understanding zoning regulations and discovering value add

01:07:42 – Matt’s money philosophy, and the magic of compounding

01:14:54 – How to tailor your marketing and reach out to your target audience

01:16:20 – Pivoting in the wake of covid

01:24:13 – Matt’s advice for noobs who are planning on investing in a condo

01:26:08 – Matt shares how he turned $180,000 into $650,000 for his client

01:28:14 – Capital gains, and saving your tax dollars

01:29:44 – We end the show with our Rapid-Fire Round!

Quotes:

“The deals that I get to do are from my relationships with people and the cool people that I get to know. And so much comes from the compound interest, you know, and one of the cogs in the wheel is doing brokerage”.

“Now's not the time to pull back or take a break or be scared. Now's the time to really shine and lead and guide and help”.

“So selling is not telling. It's asking good questions. So, you need to ask good questions, like a medical professional would, and I am an MD”.

“If you don't know what a top plate or a bottom plate is, or, you know, how the order or the sequence of  new construction, you have no business developing 100 unit apartment complex, or even an 18 unit apartment complex.

Resources:

Founder’s Club

Matt’s Website

Do me a solid and...

Find me on Instagram: @OliverGraf360

Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV​​

Let's connect on social media: http://www.OliverGraf.tv/Social​​

Join our free facebook group: Real Closers

Investing In Probate Real Estate Explained 🏠💰

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Summary:

Wondering how you can find great real estate deals in this expensive, red-hot market?

Our guest for today, Mike Torres is the Founder of US Probate Services and MTI Education.  In today’s show, Mike shares how you can leverage the niche probate space to build and sustain a lucrative real estate investing business. 

Back in 1980, when Mike was property scouting for his mom, he chanced upon this real estate strategy that would change the course of his life. Mike coaching company, MTI education has since, coached 12,000 real estate agents who have been closing thousands of probate transactions every year. 

On today’s show, Mike reveals the underlying philosophy that makes probate transactions one of the best real estate investing strategies today. From finding motivated sellers to pitching your deal, you will learn the A to Z of probate transactions on today’s show.

You will also learn some great lead generation and marketing automation tips today.

We hope you enjoy this show!

Key Takeaways:

00:00 – Mike’s background information 

01:30 – What’s a probate? Mike explains in simple terms

04:23 – Looking Back: how Mike first got into real estate investing using the probate court system

06:53 – Older demographics and cash poor estates

08:34 – Leveraging the probate court system to find extremely motivated sellers

15:02 – How can realtors and invests benefit from the probate court system

19:15 – A one-stop-shop to provide more value and close sales faster 

22:57 – Typically, how long does it take to close a deal?

24:26 – Using marketing automation and education to increase lead flow

26:50 – A fast and easy way for creating an eBook

28:35 – Mike outlines the entire sales process

31:54 – How to pitch your offer to a lead who is grieving for a close relative

37:23 – Using software for scraping probate data

39:50 – The ONE Thing that can help you successfully implement Mike’s investing strategy

43:33 – And we wrap up with some excellent parting advice!

Quotes:

“Especially now with technology, holy cow, you can create automated marketing funnels and let the machine do all the work. All I have to do is pick up the phone and follow up”. 

“So, every problem has an opportunity. So, your job is to find their problem, because you already have that solution in your bag”.

“I think that's really important to understand that when you're reaching out to people, you have to be empathetic to their position, their emotions, their moods”.

Resources:

Founder’s Club

Probate Data

MTI Education

US Probate Services

Do me a solid and...

Find me on Instagram: @OliverGraf360

Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV​​

Let's connect on social media: http://www.OliverGraf.tv/Social​​

Join our free facebook group: Real Closers

The Secrets to Franchise Success with Erik Varn Horn

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Summary:

What are some of the most critical things that contribute to a franchise’s success? Is it the brand? The system? Or a reliable franchisor?

Erik is a multi-brand, multi-unit franchisee and a highly sought after franchise consultant. His franchisee experience includes Liberty Tax, Sola Salon, Club Pilates and YogaSix. Erik is also a successful real estate investor and has interests in commercial developments, hotels, and luxury apartments.

In this episode, Erik joins us to explain what makes a successful franchise operation tick. He shares how he manages to operate multiple franchise operations remotely as he travels the world to pursue his other interests and passions. 

Erik reveals how you can find opportunities within the franchising world, and then implement systems and processes that help you profitably scale up.

This show will be particularly interesting to entrepreneurs and professionals who are looking to augment and even replace their main source of income. We hope you enjoy this show!

Key Takeaways:

02:07 – How Erik kickstarted his real estate business

02:07 – Desperate for funds, Erik starts a lawn-mowing business

03:06 – How Erik cracked his first real estate deal

05:00 – Funding his first franchise with the profits from his first deal

09:20 – Erik ventures into the franchise business

09:20 – Buys a Liberty tax franchise inspite of having zero experience in taxation

10:55 – Should you invest in a franchise with a seasonal business cycle? 

11:50 – Scaling up business in Austin to 42 stores

12:57 – Mistakes that Erik made in his first year

13:35 – Can a “fix and flip” model work for the franchise industry?

15:18 – Can you be completely hands-off while managing a franchise?

15:46 – How Erik sold off his salon franchise business in Orange County to a PE firm

20:35 – Scaling up the business

21:02 – As a franchisor for the roofing industry

21:22 – Conducting Masterminds to help others grow and scale

22:04 – Manages a Facebook community to facilitate peer to peer interaction

24:23 – Feasible franchise options for real estate investors

25:50 – Resources to find opportunities

29:16 – Can you passively scale up a franchise? 

30:10 – The right BRAND and right PEOPLE

30:34 – Who is the right person to manage your franchise?

31:12 – How can you find him/her?

31:48 – Should you give away some equity in your business to your manager? Erik shares his own personal experience

34:00 – How are employee contracts typically structured?

36:49 – Why did Quiznos fold up their operations? 

40:53 – How to conduct due diligence and locate a lucrative franchise opportunity

42:53 – Erik recommends asking broad questions rather than specific ones

43:47 – Minimum investment required to buy a franchise

44:32 – Minimum network requirements

45:53 – Typical cost breakdown

47:30 – Should you consider investing in an owner-operator franchise? 

51:11 – According to Erik, which sector provides some of the best franchising opportunities

52:08 – How getting in early can prove to be incredibly lucrative

54:43 – Erik shares why he doesn’t give much importance to the total royalty percentage 

56:56 – Managing Remotely

59:00 – Empowering managers to take decisions independently

01:01:40 – His biggest challenge

01:03:33 – Collaboration between the franchisor and franchisee can help improve systems and processes 

01:10:00 – Staying on the top of your finances

01:11:22 – Erik prefers daily reporting  

01:13:45 – Erik’s real estate investments

01:13:45 – His foray into commercial development

01:15:22 – Also invests in hotels and luxury apartments

01:18:43 – Reveals he is looking to invest in mobile homes and storage units

01:19:54 – Networking tips to connect with influencers and like-minded people

01:26:56 – One resource/app that Erik uses on a regular basis

01:28:28 – One thing that Erik wishes he could have done differently

Quotes:

“I realized that I did not need to find the money to invest in real estate. I just needed to find the deal”.

“The best thing to invest in is real estate and businesses”.

“As an entrepreneur, you are always looking to grow something bigger and better”.

“A good franchisor is looking at doing things that can help the franchise, and doing these things at a scale that the franchisee cannot”

“When you are looking at a brand, system trumps product all day long”

“If you are always doing stuff, you are not solving problems. And I want to be a problem solver”.

“I think the best franchisors have this open environment where franchisees can come to them”

“The franchisor gets better because of the franchisee”.

“I treat everyone how I expect to be treated”.

Resources:

Founder’s Club

Oliver Graf

Erik’s LinkedIn

Franchise Secrets

Otter.ai

Do me a solid and...

Find me on Instagram: @OliverGraf360

Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV​​

Let's connect on social media: http://www.OliverGraf.tv/Social​​

Join our free facebook group: Real Closers

Recession Proof Real Estate Investing Strategies

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Summary:

With the pandemic outbreak, it has become extremely important to explore creative financing strategies if you wish to stay ahead of the curve.

Chris Prefontaine, our guest for today is the founder and CEO of Smart Real Estate Coach. He has authored the best-sellers, Real Estate on Your Terms and The New Rules of Real Estate Investing.

On today’s show, Chris shares his wisdom on creative real estate financing strategies, how to turn every deal into three paydays, and how-to leverage owner-financing to the hilt.

You will learn how he finds the right seller and the right deals, how he takes the properties off their hands, and how he puts it back on the market on rent.

We hope you enjoy this show!

Key Takeaways:

• 00:00 – Chris’s background information
• 02:09 – How the 2008 economic crisis forced Chris to pivot his investing style
• 03:55 – Chris shares how he made $200K on a terms deal!
• 09:04 – Why would someone who owns his property free and clear agree to owner financing?
• 09:25 – Details of an office building in Rhode Island that Chris recently owner-financed for 20 years
• 10:45 – Is Chris’s investing strategy more suitable for stressed markets?
• 13:52 – How to structure deals and incentivize owners in a variety of ways
• 17:10 – Does the owner still hold the first position on the property?
• 18:52 – Ideal buyer characteristics that Chris looks out for
• 20:08 – Contractually, how is the deal worded and structured?
• 20:48 – Some FREE resources to help you get started
• 21:52 – Can you find such deals in your local market?
• 23:24 – Are there any deals that Chris would avoid? What are some red flags to watch out for? 
• 26:35 – Structuring a “deal on a lease” option to flip it a later date
• 28:24 – Three marketing sources that Chris is relying on for lead generation
• 29:32 – How to use expired listings to generate leads
• 32:27 – Finding buyers for deals
• 33:58 – What is the minimum down payment that Chris settles for? 
• 35:46 – Vetting buyers and ensuring that they are good fit
• 37:26 – Keeping a tab on buyer’s credit to ensure minimum default
• 38:51 – What happens is the buyer defaults and is unable to qualify at the end of the term?
• 40:55 – What is a sandwich lease?
• 42:38 – Finding the right attorneys to work with on creative financing deals
• 44:09 – Tools and software that Chris uses to manage this business
• 48:00 – Three things that can help you find success
• 49:06 – Get FREE access to Chris’s book 
• 49:39 – Some parting advice for young folks who are just getting started

Quotes:

“You have a house that's worth $300K. You owe $250K. I'm going to put down on the lease purchase agreement, and then I'm going to rent to own it. That's the sandwich. So, I am between you and my tenant buyer”.

“There a type of deal where there’s only one payday, but it's a $1.4 million deal. The profit is 140 grand one time which he splits with the seller. So, you get two seventy grand check. That's not a bad check”.

“Why isn't everyone doing it? Because it's a business. And it takes time. And there is a learning curve. It takes mental strength. Right? And we teach as much about non-real estate stuff to our community as we teach real estate skill sets”.

Resources:

Founder’s Club

Smart Real Estate Coach

Real Estate on Your Terms

The New Rules of Real Estate Investing

Do me a solid and...

Find me on Instagram: @OliverGraf360

Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV​​

Let's connect on social media: http://www.OliverGraf.tv/Social​​

Join our free facebook group: Real Closers

On today’s show, we have Christie Green and Phil Green, in-laws and the founders of the incredibly successful GG Homes, who share how they transitioned from real estate agent to investor, how they scaled up their business to 200 fix and flips annually, and how they have systematized operations using some of the coolest and latest tools.

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

When Phil was working as a real estate agent, he realized that he was leaving a lot of money on the table by not getting into the fix and flip space. Five years back, Phil flipped his first home. GG Homes is on course to flip 200 homes this year! How did they make it happen? 

In today’s show, Christie and Phil reveal how you can rapidly scale up a real estate investing business. From hiring the right people to finding the right deal to negotiating the best offer, Christie and Paul share what all they do to ensure the smooth and efficient functioning of GG Homes.

They also share their process for finding the best deals and pushing higher conversions.

We hope you enjoy this show!

Key Takeaways:

00:05 – Phil and Christie’s background information 

01:21 – Transitioning from being a real estate agent to an investor

02:24 – How did Phil crack his first deal?

04:18 – How to vet and partner up with the right investors

05:00 – How moving fast can help you compete with the likes of  Zillow

07:36 – What is the typical timeframe to close after an agent brings a new deal to the table?

09:07 – How an evicted tenant ended up costing Phil and Christie in six figures

10:20 – Making $150,00 on a $100,000 investment!

11:18 – How many team members are present on the GG Homes team? And, how are their roles aligned?

13:18 – How many projects is the GG homes team working on at the moment? How do they manage such a large volume of work?

14:12 – Are there any downsides to working with your family members?

17:00 – How presenting the same deal in different ways can help drive conversions

21:12 – Are the majority of deals through MLS? What is the proportion of off-market deals?

27:00 – Crunching the numbers – expert tips for analyzing deals

27:40 – How many offers do GG home make every month? 

29:18 – What is the best place for finding deals? Any specific channels that are outperforming?

30:50 – How do they find leads?

32:04 – Finding distressed deals and highly motivated sellers

33:06 – How to find owners of vacant properties

34:03 – Which skip tracking systems work the best?

35:27 – What is the best way to contact a lead on Facebook?

37:20 – Do they rotate deals between different sales agents?

38:40 – Using a predictive index for employee onboarding and role alignment 

45:48 – Phil and Christie share their agent onboarding process

56:48 – How to stack and analyze data to find highly motivated sellers

59:26 – Which are the data providers that they rely on?

01:00:21 – Using list stacking software to crunch the numbers

01:08:23 – Which CRM do they use to stay on top of things?

01:10:53 – Phil and Christie share their growth plans

01:19:40 – How do they finance their deals?

01:28:08 – What is the one thing they wish they knew when they started?

Quotes:

“There is a lot of value working with a local investor who knows the market, has the right systems in place and is big as us. It’s a done deal. We are closing every single time.”

“The number one thing I wish I knew was how to hire train onboard and hold people accountable like we do today.”

“If you can hire awesome people that are better than you at what they do, and they can be held accountable, and constantly grow and succeed, they're going to see success. They're going to be happy. Then your company can grow.”

“We're here to continually grow. I'm going to continually set you on a trajectory that allows you to be successful. But that's going to involve changing and getting outside of your comfort zone.”

Resources:

Founder’s Club

GG Homes

Trello

Podio

Zapier

Do me a solid and...

Find me on Instagram: @OliverGraf360

Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV​​

Let's connect on social media: http://www.OliverGraf.tv/Social​​

Join our free facebook group: Real Closers

How to Position Yourself for Massive Financial Gains ft. Rich Dad, Poor Dad Author, Robert Kiyosaki on Founders Club

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Summary:

With the world in turmoil, and the markets in constant flux, how can you best position yourself for massive financial gains?

There are few people who can answer this question better than our guest for today, Robert Kiyosaki, the man responsible for popularizing entrepreneurship with his cult book, Rich Dad Poor Dad back in 1997.  

On today’s show, Robert shares his wisdom on how to save your tax dollars, investing in crypto and precious metals, and getting financial gains when the economy is in a downturn.

You will learn why Robert loves the micro-nature of real estate investing. And why he thinks that taking on more debt is the only way to elevate yourself to massive success. 

Additionally, he also shares his contrarian views on the recently concluded elections and the overall political climate in the US.  

You will get a peek into Robert’s investment strategy as he reveals how he invests his millions earned from book royalties.

We hope you enjoy this show!

Key Takeaways:

• 00:00 – A man that needs no introduction – Robert Kiyosaki!
• 03:40 – Robert shares his views on Wall Street Investing
• 08:27 – How real estate investing can help you save your tax dollars
• 11:20 – Other than real estate, where does Robert park his investments?
• 14:04 – Hiring the smartest people to manage your investments
• 15:30 – How a formal education does not teach you to manage your wealth the right way
• 19:40 – Listen to this if you are shit scared of a recession
• 23:20 – Pro Tip for Investors: Why Robert thinks that silver is on the verge of a massive bull run
• 24:28 – Robert’s Investing Philosophy – when taking on more debt is a good thing
• 28:44 – Robert’s Five G’s to multiply your investments manifold
• 30:43 – Talking politics – Has media made a scapegoat out of President Trump?
• 35:22 – Are we living in a fascist society today?
• 36:53 – Why the micro-nature of real estate investing appeals to Robert
• 38:43 – Is there a real estate asset class that Robert prefers to invest in?
• 46:23 – Robert prefers investing in physical gold as opposed to digital gold
• 47:12 – Is Fed’s massive currency printing exercise fueling a cryptocurrency bull run?
• 52:55 – Turning the clock back – Robert reminisces about the time when he fought in the Vietnam war
• 01:01:13 – Some great advice for young kids on how to lead a responsible life
• 01:03:40 – Do not forget to check out Robert’s cash flow game

Quotes:

“Most people who went to school think like employees and self-employed. That's why they're poor. You should never go to school.”

“It is much faster to borrow a million dollars tax-free. Then to work for a million dollars. That's the difference.”

“And so only people are afraid of upcoming depression are the people who need jobs.”

“The Sixth Amendment is your right to face your accuser. Today, all of these faceless people attacking us…the trolls on the internet, they are just coming after you. That's the world I live in today. So that's not capitalism. That's not democracy. It's fascism. But you live in fear. And the more fear we have, the less freedom we have.”

Resources:

Founder’s Club

Robert’s Website

Play the Cashflow Game

Who Stole My Pension?

Do me a solid and...

Find me on Instagram: @OliverGraf360

Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV​​

Let's connect on social media: http://www.OliverGraf.tv/Social​​

Join our free facebook group: Real Closers

How to Use Creative Investing Strategies to Turbocharge your Real Estate Portfolio ft. Cody Sperber, Founder, Clever Investor & 100 Million Academy on Founders Club

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Summary:

Are you waiting with cash on the sidelines so that you can re-enter the markets after a steep correction? Do you think that the real estate market has peaked and good deals have totally dried up?

Think again!

Our guest for today, Cody Sperber is the founder of Clever Investor and 100 Million Academy. In today’s show, Cody shares some creative financing strategies that can help you earn great returns from real estate – even in the current climate.

Virtual real estate wholesaling, “subject-to” deals, wraparound mortgages…Cody walks us through these any many more real estate investing strategies in today’s show.  

Additionally, you will learn how, in the wake of COVID, Cody is strategizing to build a giant money machine by investing in small rentals. We wrap up this show by sharing some great apps for making data-driven investing decisions.

We hope you enjoy this show!

Key Takeaways:

• 00:00 – Cody’s background information 
• 03:14 – Virtual Real Estate Wholesale? What’s that? Cody explains in simple terms
• 11:09 – Expert tips for taking your Instagram game to the next level

• 12:37 – How often should you post on Instagram?
• 13:08 – Is it a good idea to add long captions to a post?
• 14:12 – Advantages of having 10,000 followers on Instagram
• 15:43 – Typically, how much does it cost for a large group to give you a shout out?
• 17:09 – Building engagement and creating raving fans
• 19:09 – Recommended app for creating captions on Instagram

• 21:29 – What has COVID impacted the real estate market as a whole? Cody shares some great insights
• 22:44 – After a 10-year bull run, are the real estate markets set for a steep correction?
• 23:53 – In the current scenario, is Cody coming across motivated sellers who are eager to cash out?
• 25:23 – Example of a creative financing deal that Cody strikes on a routine basis
• 27:25 – Are rental rates in working-class neighborhoods prone to volatility?
• 27:49 – Some little-know creative financing strategies

• 27:49 – Subject-To vs. Wraparound mortgage – what the pros and cons of each investing strategy?
• 30:54 – What is an “all-inclusive contract for deed”?

• 35:08 – Cody shares how he has evolved his investing strategy in the wake of COVID

• 38:09 – Building a giant money machine by investing in small rentals

• 41:49 – How can you learn more about these creative financing strategies?
• 50:20 – What advice did Cody’s mentor give him – that he follows to this day? 
• 52:13 – Cody shares his favorite apps
• 52:39 – How to leverage app/software for following up with your investors and striking a deal
• 56:13 – Making data-driven decisions for evaluating home-owner finances and making smart investing decisions
• 01:00:48 – Looking back, is there anything that Cody wishes he could have done differently?

Quotes:

“With the money game-changing right now, I believe there's going to be the largest transfer of wealth we've ever seen. Ever.”

“I don't have a money problem. I have a creativity problem. I have a problem thinking so traditionally that I couldn't get out of my own way.”

“You got to create a success habit of getting out of the education world as fast as possible through active deal-making. You'll learn through screwing stuff up.”

“You start a business, you hire 10 people. If we can get 100,000 entrepreneurs to start a business, and they all hire 10 people, it gets a lot better, right?”

Resources:

Founder’s Club

Deal Automator

Clever Skip Tracing

100 Million Academy

Do me a solid and...

Find me on Instagram: @OliverGraf360

Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV​​

Let's connect on social media: http://www.OliverGraf.tv/Social​​

Join our free facebook group: Real Closers

Have you dismissed TikTok as a frivolous social media platform solely meant for “singing and dancing” teenagers? If yes, you are missing out on a gargantuan opportunity to supercharge your business.

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Our guest for today, Rachel Peterson is the founder of Social Media United. Rachel has more than 439,000 followers on TikTok and is a part of the two-comma club on Click Funnels. 

In today’s show, Rachel puts to rest some wrong, preconceived notions about TikTok and reveals various hacks to leverage this amazing tool for your business.

When it comes to online marketing and getting leads, how does TikTok stack up against tried and tested platforms like Facebook and Instagram? Is it true that TikTok caters to an extremely young demographic? Can you generate business from TikTok if you are a traditional business targeting an older, more established audience? 

Additionally, we also discuss TikTok’s Chinese origins and discuss if you should be worried about data security at all.

We hope you enjoy this show!

Key Takeaways:

• 00:00 – Rachel’s background information 
• 01:40 – Why TikTok is THE best ultimate social media platform for promoting your business
• 03:12 – Is TikTok overly frivolous?
• 05:20 – Talking demographics – what is the age of a typical TikTok user? Should you advertise if you are targeting an older demographic?
• 09:50 – Considering that TikTok is a Chinese platform, should you worry about data security?
• 11:48 – Instagram vs. TikTok – how do they stack up?
• 13:56 – How Rachel managed to build a 439,000-follower base on TikTok in a very short time
• 14:58 – Using TikTok to supercharge other social media platforms
• 17:05 – Expert tips for creating viral TikTok videos
• 19:53 – How to create easily editable TikTok videos
• 21:49 – How to discover trending topics on the internet
• 23:26 – Is it a good idea to buy a pre-created TikTok account with a sizeable following?
• 24:50 – What are the two kinds of TikTok videos?
• 28:35 – How often should you post on TikTok?
• 30:03 – Rachel shares her contact information
• 30:53 – Different ways to convert a lead into a buyer on TikTok
• 32:44 – How can you get a business or pro account on TikTok?
• 34:33 – Can you run pay per click ads on TikTok?
• 37:15 – How can you connect with your target audience on TikTok?
• 39:38 – Discussing lighting and camera set-up
• 44:49 – Some awesome tools that Rachel cannot live without

Do me a solid and...

Find me on Instagram: @OliverGraf360

Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV​​

Let's connect on social media: http://www.OliverGraf.tv/Social​​

Join our free facebook group: Real Closers

Quotes:

“My personal favorite is to get them on my list or get them into the front end of a funnel, and then just nurture them the rest of the way like I would with any other traffic source.”

“I love evergreen educational content because there's a snowball effect of having all that on my profile.”

“We've got the four E's: we've got entertainment, and engagement and emotion. And then we also have evergreen content.”

“The beautiful thing is you have a marketing piece that can generate an exponential amount of views. In fact, right now we're averaging almost a million video views per day just on my platform alone.”

Resources:

Founder’s Club

Rachel’s Website

Canva

Active Campaign

Dollar Eighty

Are you having trouble scaling your online business? Are you looking for some inspiration…that extra “push” to turbocharge you ahead?

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Our guest for today, Cole Joseph is the Founder of Cole’s Classroom. Cole recently sold his eight-year old business for eight-figures. In today’s show, Cole shares how he managed to scale up his business and achieve this incredible feat.

Back in 2010, Cole started his wedding photography business, but soon realized how difficult it was to scale and grow in a traditional business set-up. A chance encounter with a friend made Cole realize the incredible potential of venturing out into the online world. And the rest, as they say, is history.

In today’s show, Cole reveals why webinars are one of the best lead-generation platforms. From creating content to pitching your offer to different marketing strategies for monetizing your leads, Cole reveals some great nuggets today.

He also shares how staying authentic helped him make his mark in a competitive industry. And, he reveals some of the biggest lessons that he learned from his dream exit.

We hope you enjoy this show!

Key Takeaways:

• 00:00 – Cole’s background information 
• 02:39 – Why does Cole primarily rely on webinars for generating leads?
• 04:25 – Webinar strategies for real estate
• 06:10 – The two MAIN components of a webinar: The Content and Your Offer
• 09:54 – Live webinars vs. Evergreen webinars – which is the best option for you?
• 12:48 – How to split test and come with a winning and high-converting webinar topic
• 15:05 – How to conduct research and find trending webinar topics for real estate

• 17:32 – Recommended tool for YouTube Analytics

• 18:06 – Webinar framework, and how to seamlessly make an offer
• 20:12 – Using the ladder approach to convert your webinar leads
• 21:32 – What is the ideal length for a webinar? 
• 22:10 – The TWO Metrics to consider while evaluating the performance of your webinar

• 24:45 – How to monetize your leads
• 26:50 – Understanding profitability and making money on the back-end

• 32:20 – Which is the best webinar software for you?
• 37:08 – Coles backstory

• 37:08 – The AH-HA moment – From wedding photography to an online business
• 42:28 – Quitting our day jobs to focus full-time on Cole’s Classroom
• 43:16 – Leveraging paid media to supercharge sales from $100,000 to $1.5 million
• 46:43 – How I almost quit in my first-year
• 52:33 – The turning point

• 50:55 – How to make your mark in an intensely competitive market
• 57:16 – How to segment your opt-ins to get increased engagement and conversions
• 01:01:52 – How authenticity can help you carve out your own unique space
• 01:13:34 – How to build a loyal following on the internet
• 01:15:53 – Is building a Facebook group still a good first-step for starting an online business?
• 01:20:44 – Making your customers feel special
• 01:22:12 – Recommended starter tool for creating videos
• 01:23:36 – The dream exit – Creating an eight-figure business in eight-years
• 01:24:46 – Future plans for Cole’s Classroom
• 01:26:16 – Biggest lessons learned from the acquisition
• 01:30:12 – Cole shares his morning routine
• 01:31:15 – Looking back, what is the one thing that Cole wishes he could have done sooner?
• 01:32:12 – Get in touch with Cole!

Quotes:

“You got to have balls to put out a bunch of money today. Knowing that you may not see it again, or if you do, it might not be for another year.”

“I genuinely despise the guru mentality, the Lamborghinis, the mansions and just in general Picture- Perfect Instagram profiles. That all is bullshit.”

“Do the opposite. Do the opposite of that Instagram picture-perfect. And just share reality, share the truth. Because there's nothing that's more inspirational.”

“Never underestimate how far you can take something.”

Resources:

Founder’s Club

Cole’s Facebook Page

Loom

Cole’s Classroom

Do me a solid and...

Find me on Instagram: @OliverGraf360

Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV​​

Let's connect on social media: http://www.OliverGraf.tv/Social​​

Join our free facebook group: Real Closers

Our guest for today, Clint Coons is an attorney and real asset protection expert. He is the founder and managing partner at Anderson Law Group.

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

In this episode, Clint joins Oliver to reveal the right legal structure for your real estate investments so that your assets are properly protected from litigation and creditors.

Today, Oliver walks you through the nitty-gritty of creating an LLC to house your real estate investments. If done the right way, you can create a separate legal entity that can safely house your prized real estate assets. 

Other topics discussed on this show include how to set up a land trust, C Corp’s vs. S Corp’s, benefits of forming an out-of-state LLC, and the different costs for setting up an LLC.

We hope you enjoy this show!  Tune in now!

Key Takeaways:

• 00:00 – Clint’s background information
• 01:46 – Two Biggest Takeaways after buying 100 properties

• 01:46 – Things to keep in mind while buying out-of-state properties

• 06:02 – Will housing your real estate assets in an LLC help you adequately protect your assets?

• 07:34 – How to create a legal structure that grants you anonymity
• 09:44 – Will you encounter any issues with your lender if you use an LLC?
• 11:27 – Are you and your assets legally protected if you use an LLC? 

• 13:58 – Can a lender pushback your loan application if you are trying to invest as an LLC?
• 16:20 – Setting up a land trust to protect your primary residence

• 17:20 – Who controls the land trust – the trustee or the beneficiary?
• 21:03 – Benefits of setting up an LLC as a trustee 

• 22:06 – How to use LLC’s to adequately protect your real estate rental investments
• 25:53 – Can you save your tax dollars by using a C Corp? Are C Corps better than S Corps?
• 28:56 – Learn how you can get Clint’s Real Estate Asset Protection book for FREE!
• 30:04 – Can you protect your real estate assets if you are staying in a litigious state like California?

• 00:37:24 – Forming an out-of-state LLC

• 00:40:57 – The Basics - How to set up an LLC

• 00:42:50 – What is the cost of setting up an LLC?
• 00:43:24 – Best states for setting up an LLC
• 00:45:23 – Should you hire a fire to set up an LLC?
• 00:46:36 – Typical costs for setting up an LLC
• 00:48:34 – Do you need to set up a separate LLC for each property?
• 00:49:49 – What is the benefit of setting up your LLC as a partnership?

• 00:54:20 – Clint shares his contact information

Quotes:

“I've been in the process in the last two years of cutting all that stuff out of my portfolio, and sticking with the concentrations of where I have the majority of the investments.”

“You're going to have to close in your own name because it's a personal residence, but then I would transfer it to a land trust and I would set my land trust up with a nominee trustee.”

“When you run your business as an S corp because it's a flow-through all that activity shows up on your 1040 and lenders know you're in business for yourself.”

“And if you do not understand the risk, you then will not be able to appreciate the risk and by failing to appreciate the risk, you're going to take action that will possibly result in you going through bankruptcy, losing all of your assets.”

Resources:

Founder’s Club

Clint’s Real Estate Protection Book

Do me a solid and...

Find me on Instagram: @OliverGraf360

Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV​​

Let's connect on social media: http://www.OliverGraf.tv/Social​​

Join our free facebook group: Real Closers