Founders Future

In this episode of Founders Future, host Ammar Elm sits down with Telless Cade, founder and CEO of Cade & Co, a Houston-based consultancy specializing in workflow automation and SaaS business transformation. Telless shares his journey from working in VC and private equity to launching his own firm, which now helps founders prepare their businesses for lucrative exits—often saving them millions in lost value. He dives into his unique approach, including a proprietary SaaS calculator, and reveals how he identifies gaps in operations, financials, and tech stacks to maximize enterprise value before a sale.

Telless also discusses his transition from general automation consulting to focusing on exit readiness, driven by market demand. He opens up about his lead generation strategies, leveraging tools like Apollo.io to target founders actively researching exits, and his plans to scale Cade & Co into a SaaS-focused merchant bank. With candid insights on balancing entrepreneurship, family life, and refining his sales process, this episode is packed with actionable advice for founders eyeing an exit or looking to streamline their businesses.

In this episode of Founders Future, with host Ammar Elm, we dive into a compelling conversation with Susan Baroncini-Moe, M.A., an award-winning executive coach and founder of Baroncini-Moe Executive Coaching. Susan shares her journey from web developer to pioneering leadership coach, emphasizing her data-driven approach to transforming high performers into world-class leaders. She also reveals exciting new initiatives around AI integration in leadership development, addressing the challenges companies face with vague AI mandates and how leaders can empower their teams effectively.

Susan discusses her unique coaching methodology, which combines assessments, goal mapping, and intentional development plans to drive measurable growth. She also opens up about scaling her business with integrity, the importance of human connection in an AI-driven world, and her vision for the future—balancing impact, revenue goals, and potential acquisition. Whether you're a founder, leader, or aspiring coach, Susan’s insights on leadership, AI, and business growth are invaluable.

In this episode of Founders Future, with host Ammar Elm, Sean Johnson, founder and CEO of Madison, shares his journey from building a venture holding company to launching a firm that helps professional services firms establish authority through strategic marketing. Sean reflects on the pitfalls of tying identity too closely to work, advocating instead for a balanced life centered on vocation, work, and personal growth. He dives into Madison’s unique approach—monthly retainers, thought leadership-driven LinkedIn strategies, and authentic outbound—while emphasizing the importance of trust and long-term relationships in scaling boutique firms.

Sean also discusses the challenges of aligning ambition with peace, the flaws in Silicon Valley’s "make a dent in the universe" narrative, and how Madison’s model empowers consultants to become trusted advisors without burnout. From lessons learned in his previous ventures to the deliberate design of Madison’s client-centric services, this conversation is packed with insights for founders seeking sustainable growth.

In this episode of Founders Future, with host Ammar Elm, we sit down with Andrew Bloch, founder of Andrew Bloch & Associates, renowned PR strategist, M&A advisor, and trusted boardroom ally to some of the UK's most influential businesses. Andrew shares his journey from co-founding the successful PR agency Frank PR to his current advisory role, offering invaluable insights on agency growth, mergers & acquisitions, and the importance of staying true to your core competencies. He also discusses the critical mistakes agency owners make when preparing to sell and how to maximize value while maintaining integrity.

Andrew delves into his philosophy of balancing fun, fame, and fortune in business, emphasizing the importance of enjoying what you do while creating generational wealth for clients. He reflects on lessons learned from working with industry giants like Lord Sugar and how his deep expertise in marketing services helps agencies differentiate, scale, and exit successfully. Whether you're a startup founder or an established agency owner, Andrew’s candid advice on focus, timing, and risk mitigation is a must-listen.

In this episode of Founders Future, with host Ammar Elm, we sit down with Jason Forrest, #1 Global Sales Trainer and founder of FPG (Forrest Performance Group). Jason shares how growing up with Zig Ziglar as his Sunday school teacher shaped his "Warrior Selling" philosophy—a neuroscience-backed approach that transforms transactional sales into purpose-driven transformations. From scripting $700K mattress sales for Hastens to doubling US Army recruiter conversions, Jason reveals how his 12-step "Sales Freedom" framework helps clients achieve 1:3 close rates by aligning mindset, process, and language.

Jason also breaks down FPG’s immersive training model—where sales teams practice live in "Zoom Dojos"—and why he pivoted from Google Ads to challenge-based marketing (like his 5-day Builder Sales Challenge). With insights on overcoming the "leashes" holding back salespeople and why resolution beats persuasion, this episode is a masterclass in high-ticket, high-conversion sales training for leaders tired of generic advice.

In this episode of Founders Future, with host Ammar Elm, we sit down with Carl J Cox, CEO of 4D Strategy and award-winning strategic planning expert. Carl shares his journey from scaling Cascade Strategy's US office (growing it from 5% to 50% of global revenue in 3 years) to launching his own consultancy, driven by a client’s pivotal remark: *“I’d have paid $10,000 just for that 2-hour session.”* He reveals how 4D Strategy helps startups to $40M companies implement Fortune 500-grade strategic plans—through facilitations, weekly accountability sprints, and his unique "4D Growth Workshop" model.

Carl also dives into his content-first marketing playbook (300+ podcast episodes, daily posts, and a book) that’s built trust organically—and why he’s now layering in paid ads for his workshops. With a 10-year vision to impact 10,000 organizations and donate $1M to charity, he shares the challenges of scaling a high-touch service business (hint: it’s all about people, not tech) and why AI adoption is non-negotiable for future relevance.

In this episode of Founders Future, with host Ammar Elm, we dive into the inspiring journey of Cher Anderton, a mental health therapist, trauma-informed educator, and founder of Cher Anderton Consulting. Cher shares how her background in social work and school counseling led her to recognize the critical gap in social-emotional education for adults. Now, she helps organizations and leaders foster well-being, resilience, and healthier workplace cultures through workshops, speaking engagements, and her membership platform.

Cher discusses the power of self-awareness, emotional regulation, and alignment in both personal and professional growth. She also highlights the importance of modeling these skills for children, emphasizing that true leadership—whether in business or parenting—starts with inner work. With a vision to become the go-to expert for organizational emotional intelligence, Cher is on a mission to create lasting, meaningful change in workplaces and beyond.

In this episode of Founders Future, with host Ammar Elm, we dive into the transformative world of Coach Todd Kimble, a high-performance coach revolutionizing sales training through intrinsic motivation. Todd shares his journey from decades of coaching youth soccer (with a 75% retention rate vs. the industry’s 70% dropout rate) to launching a groundbreaking sales program that triples conversion rates by replacing fear with "leading with love." His 2-week intensive training—priced at $6,500—helps sales VPs supercharge teams by fostering intrinsic agency, proving that when people believe "life happens for them," obstacles become opportunities 24.

Todd reveals his mission to raise collective consciousness while unpacking his unique methodology: silencing the amygdala to rewire the prefrontal cortex for fearless selling. With plans to impact 5 million people in 5 years, he blends spiritual principles with neuroscience, offering a refreshing alternative to fear-based sales tactics. For leaders tired of transactional training, Todd’s approach—rooted in joy, play, and "contextual creation"—is a masterclass in sustainable success.

In this episode of Founders Future, with host Ammar Elm, we sit down with Kyle Smith, founder and CEO of HR Kyle Services, a human-centric HR consultancy revolutionizing talent acquisition and retention. After 25+ years in corporate HR, Kyle launched his firm in 2024 to fix what he saw as a critical gap: companies claiming "employees are our greatest asset" while failing to act on it. He shares how his agency delivers shockingly fast placements (3-7 days vs. industry-standard months) through a pre-vetted candidate network—all for a flat 15% fee with a 30-day replacement guarantee.

Kyle pulls back the curtain on his "no upfront fees" philosophy ("I want the pressure on us to perform") and the surprising challenges of entrepreneurship, from daily sales pitches (10-15/day!) to balancing warm outreach with scaling. For leaders tired of transactional HR, Kyle’s approach—prioritizing long-term partnerships over quick wins—offers a blueprint for building teams that thrive.

In this episode of Founders Future, with host Jae Encarnacion, we sit down with Shannon S. Tresenriter, CEO and founder of Forefront Agency, a Dallas-based B2B marketing powerhouse revolutionizing how companies align sales and marketing for explosive growth. Shannon shares her journey from a pandemic layoff to building a multi-million-dollar agency (with 200% YoY growth!) by solving a critical gap: making revenue-driven marketing accessible to businesses of all sizes—from startups to $200M enterprises. She breaks down Forefront’s 4-pillar system (content consistency, SEO/paid media, account-based marketing, and in-house lead gen) and reveals why their US-based SDRs outperform internal teams by avoiding monotony through industry rotation.

Shannon also dives into her "common sense scaling" philosophy—challenging status quo pricing, messaging, and client targeting—and her vision for B2B’s future, including adopting B2C tactics for legacy industries. With plans to double revenue again in 2026, she emphasizes the power of scrappy experimentation (“You can do it from your kitchen table!”) and tools like Fireflies.ai for operational efficiency. For entrepreneurs tired of “flip phone-era” marketing, this episode is a masterclass in blending hustle with systems to build an unstoppable agency.