In this episode of Founders, Future, host Jae Encarnacion sits down with serial entrepreneur Shawn Khorrami, the founder and CEO of Eplaybooks. With a diverse background spanning law, real estate, and restaurants, Shawn shares how his journey led to the creation of Eplaybooks—a consulting firm that has helped over 1,000 small businesses and 25,000 stores scale their revenue.
Shawn dives into the three core challenges he observed in SMB growth—logistics, over-reliance on new customer acquisition, and sales channel optimization—and how Eplaybooks evolved to address them. He explains his unique, performance-based consulting approach, why he avoids traditional retainers, and how his company operates as a true growth partner for businesses.
The conversation also explores the firm’s revenue model, customer acquisition strategies, and the biggest bottlenecks to scaling Eplaybooks. Shawn reveals his need for more business-minded strategists rather than traditional salespeople to drive meaningful partnerships.
For founders looking to optimize their sales channels and scale smartly, this episode is packed with insights on sustainable growth, conversion challenges, and how to take calculated risks in business.