In this episode of Founders Future, Jae Carnacion interviews Greg Gregorian, founder and owner of Lunar Branding, a veteran-owned custom merchandise and promotional products company. Greg shares his entrepreneurial journey—from pitching his first product idea for six months to launching his business in 2017 and later rebranding to Lunar Branding in 2018 with guidance from industry leaders.
Greg dives into the importance of customer service, high-quality merchandise, and AI-driven product recommendations to enhance the client experience. He debunks the myth that swag is a waste of money, emphasizing that well-curated promotional products can deliver a strong ROI.
He also reveals a powerful business acquisition strategy—leveraging high-quality business cards and personal outreach, which helped him secure long-term relationships with billion-dollar clients. Greg discusses the three types of clients Lunar Branding serves and how his company tailors solutions to meet their unique needs.
As Lunar Branding grows, scalability and cash flow remain key challenges, prompting Greg to focus on perfecting his infrastructure before scaling aggressively. He shares his strategic approach to growth, including acquiring larger corporate accounts like Warner Brothers, hiring sales reps, and expanding into government contracting.
Greg leaves listeners with one key piece of advice: Take massive action immediately—learning and success come from doing.