Founders Future

In this episode of Founders Future, with host Olivia Sammons, Bill Wilson—founder of Pace Pricing—shares his journey from building and exiting multiple SaaS companies to specializing in one of the most misunderstood growth levers in software: pricing. After exiting his SaaS startup SalesRight in 2020, Bill recognized a recurring pattern in conversations with founders—deep uncertainty around pricing, packaging, and value. That insight led him to build Pace Pricing, where he now helps B2B SaaS leaders rethink how they structure offers, position value, and align pricing with customer psychology.

Bill breaks down why pricing is rarely about the number itself and more about strategy, positioning, and human behavior. He discusses his productized service model, working with companies ranging from early-stage startups to multi-generational software firms, and why LinkedIn content and long-term founder relationships drive most of his growth. The conversation also explores building a high-leverage, solo-led business, balancing delivery with consistent marketing, and designing a company that prioritizes autonomy, collaboration, and sustainable impact over traditional agency scale.

🔗 Connect with Bill

• LinkedIn: https://www.linkedin.com/in/wdrwilson/
• Website: https://www.pacepricing.com/
  
  

In this episode of Founders Future, with host Milan Kohut, Macey LaMark shares her deeply personal founder journey—from growing up in a troubled household shaped by addiction to becoming an intimacy coach dedicated to helping women and couples reconnect with themselves and each other. Through years of personal healing, spiritual exploration, and psychological study, Macy discovered that true transformation begins with vulnerability, self-trust, and the courage to reclaim one’s voice. Her work is rooted in lived experience, guiding clients to move beyond self-doubt, people-pleasing, and emotional burnout.

Macey explains how her 12-week group program, She Who Remembers, blends embodiment practices, shadow work, and community support to help women heal relational patterns and cultivate deeper connection. She discusses the power of group containers, why community accelerates growth, and how intimacy work goes beyond theory into real-life integration. The conversation highlights authenticity, emotional safety, and building a purpose-driven coaching business that honors alignment, impact, and sustainable growth—both personally and professionally.

🔗 Connect with Macey

• Instagram: https://www.instagram.com/macey_lamark/

In this episode of Founders Future, with host Olivia Sammons, Victor Straw—U.S. Marine Corps veteran, former gym owner, and founder of Victory Driven—shares his nearly three-decade journey in health, fitness, and leadership. Raised on a dairy farm and shaped by military discipline, Victor reflects on how his background laid the foundation for his mission: helping individuals and organizations build resilience, discipline, and sustainable well-being in an increasingly demanding world.

Victor dives into his transition from in-person gyms to corporate wellness and leadership development, explaining why true performance starts with culture, mindset, and holistic health—not just workouts. He discusses the importance of patience, mentorship, and community, the challenges of scaling while wearing multiple hats, and his vision to become a leader in integrating mental and physical wellness. This conversation offers grounded insight for founders, leaders, and professionals looking to create lasting impact through healthier, stronger teams.

In this episode of Founders Future, with host Olivia Sammons, Joni Korhonen—founder of WVT Media—shares his journey from working in construction, sales, and marketing in Finland to building a location-independent business while living abroad. Joni opens up about his desire for freedom, his early work running a marketing agency, and how relocating first to Bali and later to Spain reshaped his priorities. A near-fatal scooter accident in Bali became a turning point, forcing him to reassess his purpose and ultimately transition from agency work into coaching and consulting for other coaches.

Joni explains how WVT Media now focuses on helping coaches simplify their messaging, clarify their offers, and build sustainable businesses through organic content, branding, and systems that remove reliance on sales calls. He discusses common struggles coaches face—overwhelm, conflicting advice, and lack of direction—and how his hybrid community model provides both structure and personalized support. The conversation explores lifestyle-driven entrepreneurship, automation, intentional scaling, and embracing change as a catalyst for growth, offering valuable insights for founders seeking alignment between impact, income, and freedom.

🔗 Connect with WVT Media

• Instagram: https://www.instagram.com/wvt.media/

In this episode of Founders Future, with host Olivia Sammons, Kai Law—founder of Coach Kai Consulting—shares his journey from being retrenched as an Amazon marketing team lead to building a career in high-ticket sales and coaching. Born out of necessity and real-world experience, Kai explains how he identified a major gap in the industry: talented people learning sales skills but struggling to land strong offers, navigate interviews, and position themselves confidently in the job market.

Kai dives into the mindset and mechanics behind successful sales interviews, reframing them as two-way conversations rather than one-sided evaluations. He discusses concepts like “Loom anxiety,” how to structure effective Loom videos, and why assuming the close starts long before a sales call. The conversation also explores personal branding, organic growth through content, and the realities of working in high-ticket sales—highlighting the discipline, psychology, and consistency required to succeed behind the scenes.

🔗 Connect with Kai

• LinkedIn: https://www.linkedin.com/in/accordingtokai/
• Instagram: https://www.instagram.com/coachkailaw/
• Facebook: https://www.facebook.com/coachkailaw
• Website: https://www.coachkaiconsulting.com

In this episode of Founders Future, with host Milan Kohut, Michaela Winsley shares her journey from studying law and working in international merchandising to becoming a strength and fat-loss coach dedicated to women over 40. After stepping away from traditional career paths and navigating motherhood, Michaela found fitness as a way to rebuild her confidence and identity—eventually turning that passion into a long-term coaching career that evolved from in-person personal training into a growing online business.

Michaela breaks down how she supports midlife women through menopause with personalized training, nutrition guidance, mindset coaching, and daily accountability delivered through her fitness app. She discusses the challenges of organic growth, the realities of running a one-woman operation, and her vision for scaling through systems, delegation, and future group programs—while maintaining the personal, hands-on approach that keeps her clients engaged long-term. This conversation highlights resilience, messy action, and building a sustainable business that truly changes lives.

🔗 Connect with Michaela Winsley

• Instagram: michaelawinsleycoaching
• Website: https://www.michaelawinsleycoaching.com

In this episode of Founders Future, with host Olivia Sammons, Erin Warner—founder of Head and Heart Studio—shares her journey of integrating ambition and intuition, logic and creativity, into a purpose-driven coaching practice. Erin reflects on a nonlinear path that spans studying social change, working in public interest law, corporate leadership coaching, and personal healing, ultimately leading her to build a business centered on alignment, self-awareness, and authentic human connection.

Erin unpacks her approach to self-love and empowerment through her signature LOVE framework, highlighting the power of words, self-talk, and intentional action in creating meaningful personal and professional change. The conversation explores leadership, communication, emotional intelligence, and the courage it takes to fully express all sides of oneself—offering thoughtful insights for founders, leaders, and anyone seeking sustainable growth rooted in clarity, purpose, and connection.

🔗 Connect with Erin Warner

• LinkedIn: https://www.linkedin.com/in/erinwarnercatalyst
• Instagram: https://www.instagram.com/headandheartafterparty
• Website: https://www.headandheart.io

In this episode of Founders Future, with host Olivia Sammons, we’re joined by Romilly Golding, a relationship recovery coach, author, and former communications agency founder with an international career spanning Switzerland, France, Italy, and the UK. Romilly shares her journey from co-founding one of Switzerland’s first English-language copywriting agencies, to retraining as a teacher during a midlife career pivot and ultimately returning to entrepreneurship by following her deeper calling into life and relationship coaching. Her story highlights the power of reinvention, intuition, and aligning professional work with personal purpose.

The conversation explores Romilly’s specialized work helping people recover from subtle, often hidden forms of toxic relationships—particularly emotional and coercive control that can exist beneath seemingly “successful” lives. She walks through her four-part framework of recognizing, responding, rebuilding, and reclaiming, and discusses how coaching, content creation, and her upcoming book 21 Red Flags intersect to support long-term healing and growth. Romilly also reflects on writing a book while managing a demanding career and family life, choosing the right platforms to reach her audience, and the mindset required to step into a future version of herself while scaling a mission-driven, values-led coaching practice.

🔗 Connect with Romilly

• Instagram: https://www.instagram.com/relationship_recovery_coach/
• Website: https://www.romillygolding.com

In this episode of Founders Future, with host Zach Young, we’re joined by Jackie Pilossoph, founder of Divorced Girl Smiling. Jackie shares how a deeply personal divorce experience—paired with her background as a journalist, former Chicago Tribune columnist, and author—sparked the creation of a platform dedicated to helping people navigate divorce with clarity, dignity, and hope. What began as personal journaling evolved into a powerful community and media brand reaching millions through articles, podcasts, and trusted professional connections.

The conversation explores how Divorced Girl Smiling functions as both a support hub and a matchmaking platform, connecting individuals going through divorce with vetted attorneys, therapists, financial experts, and coaches. Jackie explains her hands-on vetting process, her commitment to personally speaking with users seeking guidance, and how long-term consistency—through years of content creation, SEO, and podcasting—has built lasting trust and authority in a crowded space. The episode highlights the value of perseverance, credibility, and human-centered support in building a meaningful, scalable business rooted in real-life impact.

In this episode of Founders Future, with host Zach Young, we’re joined by Sarah Wellington, founder of Your Marketing Mate. Sarah shares her journey from feeling unseen in traditional education to building a people-first marketing business rooted in connection, mateship, and straight-talking strategy. From childhood lemonade stands to leading a full-service digital agency, her story highlights how early entrepreneurial instincts and a love for human connection shaped her approach to business.

Sarah breaks down how Your Marketing Mate partners with businesses for long-term growth rather than quick wins, helping clients uncover real pain points and translate them into tailored marketing roadmaps. The episode explores why trust, human connection, and education-driven content matter more than flashy tactics, how she works with diverse industries across Australia, and her commitment to hiring self-taught and neurodivergent talent. Looking ahead, Sarah shares her vision for sustainable growth, deeper client relationships, and giving back by inspiring the next generation of entrepreneurs through workshops and school talks.

🔗 Connect with Sarah Wellington:

• LinkedIn: https://www.linkedin.com/company/yourmarketingmateau/
• Instagram: https://www.instagram.com/yourmarketingmate.au/
• Website: https://www.yourmarketingmate.com.au/