In this episode of Founders Future, with host Milan Kohut, we are joined by Depesh Mandalia, the founder of SM Commerce and the creator of the BP Method. Depesh shares his entrepreneurial journey, which began after losing his corporate job during the 2009 financial crisis, leading him to build a successful affiliate marketing business from his bedroom. After a period of returning to the corporate world, a pivotal conversation with Facebook encouraged him to launch his own agency, which eventually scaled to over $200,000 per month. A key turning point came when he launched a course as an experiment, making $100,000 in six weeks and realizing the profound impact and scalability of educational products, which reshaped his entire business model.
Depesh delves into the evolution of his current business, which has shifted from a large, service-based agency to a lean, lifestyle-focused operation centered on coaching, consulting, and a $97/month AI-powered community for Meta advertisers. He explains his strategic focus on creating a stable, predictable revenue stream through his membership model, which covers all business costs, allowing his higher-ticket coaching and consulting offers to be pure profit. Depesh also opens up about his philosophy of leveraging AI and automation over large teams to reduce stress and increase personal freedom, and his ultimate goal of building a valuable, sellable asset for the future.