"One thing that worked well is again, building in public. Showing people what you're doing, getting people excited about it and having some way to keep in touch with them."
In this episode of Founders in LA, Joseph Jorgensen, the co-founder and CTO of Capsule, delves into Capsule's groundbreaking AI-powered video editing tool, designed to empower content marketing teams.
Joseph passionately describes how Capsule offers a user-friendly, browser-based video editing solution, making professional, on-brand content creation accessible to everyone, even those without video editing experience.
The conversation spotlights Capsule's pivotal role in dismantling barriers and optimizing video content production for large companies. From enhancing social marketing content to addressing internal communication needs in the era of remote work, Joseph reveals the versatile applications of Capsule.
He emphasizes the power of "building in public," showcasing their dedication to fostering a thriving user community. Capsule's journey involved teasing upcoming features, engaging potential customers, and building a substantial waitlist through public showcases.
The meticulous process of converting Alpha and Beta testers into paying customers is unveiled, showcasing the importance of creating internal champions among the target audience.
This portion of the conversation culminates in an exploration of post-launch community-building challenges. While Capsule has successfully engaged its user base through webinars and office hours, it acknowledges the ongoing quest for more effective community engagement strategies.
Discover how Capsule is revolutionizing video content creation while gaining insights into Joseph's entrepreneurial expertise and vision.