Fractionals Unplugged with Jay Kingley

Instead of investing in the shiny new thing, Ilene Rosenthal of White Space Marketing Group recommends exploring what valuable marketing assets you already have lying around your business.  In this week’s Best Kept Secret podcast, Ilene shares the story of how a client saved tens of thousands of dollars by doing an inventory of marketing assets they already paid for and repurposing those in a highly successful reach out campaign.

CEOs need to evaluate their marketing activities the same way they evaluate all elements of their business by focusing on what’s important, testing different options, and stopping spray and pray marketing. You can’t rely on outsourced resources to set your marketing roadmap when you wouldn’t do that in any other area of your business. 

Ilene shares her 3 steps you need to take to get the most out of your marketing efforts and spend.  She has a special gift for you if listen to the end.

Show highlights

02:09 CEOs are strategic about everything except marketing

04:23 What CEOs have to do to get on top of their marketing

05:22 When hiring junior marketing staff is a mistake

07:45 Marketing tactics won't work if strategy and objectives aren't set

10:04 Look at what you already own before paying for the shiny new things

16:15 Importance of being channel agnostic

20:46 Learn about Ilene. Email Ilene at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

Hatfield vs. McCoys. Coca-Cola vs. Pepsi. Marketing vs. Sales. We all like a good rivalry but not when it’s inside your business.

Kyle Hamer of the Hamer Marketing Group has played on both sides of the marketing - sales rivalry, as he articulates In Episode 3 of our Best Kept Secret show. Kyle makes the astute observation that sales are driven by revenues, and marketing focuses on lead generation. When they aren’t on the same team, sales blame marketing for generating the wrong types of leads, and marketing blame sales for their inability to close their given leads.

So what can you do to get both sides to collaborate to improve close rates on leads to clients by 30 - 40%. Listen in as Kyle speaks with Jay Kingley of Centricity and spells out the 5 key steps you can take to end the family feud. 

There’s an incredible free gift at the end.

Show highlights

02:05 Why it's so hard to get marketing and sales into alignment

03:33 How should a business owner think about bringing marketing and sales together

05:55 The impact on customer experience

07:58 Tangible and intangible benefits of playing in the sandbox together

11:54 The 5 steps you need to take to end the family feud

17:22 Learn about Kyle. Email Kyle at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

Great marketing requires great content, and great content comes from talking to your customers. They’ll tell you what they want to know. That should drive the content you create.

But it won’t matter if you don’t have a consistent distribution strategy. You’ve got to meet your clients where they are rather than expect they will come to you. LinkedIn, Facebook, YouTube, Twitter, or Tik Tok - go where your clients hang out.

Listen to Chris’s Provocative Perspective on how to supercharge your marketing with content that engages, is distributed through the right channels, and what you need to do to make sure it’s seen. 

Show highlights

02:01 Become a media company no matter what your business is

03:20 Two audiences for your content but don't forget distribution

05:50 Three goals your content should achieve

11:58 Drive more revenues by acting like a media company in your marketing

16:12 Steps you need to take to drive your content marketing activities

21:14 Learn about Chris

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

Learn how to turn an EAP offering from a cost of employment to generating a $3 return for every dollar invested with the proper design of the program.

Anyone who has worked in the corporate world is familiar with an EAP (Employee Assistance Program) offering. They are marketed as part of a company’s benefits package to deal primarily with mental health issues to complement the physical health focus of traditional health insurance. Unfortunately, most of these programs are designed to tick the box. In reality, due to cost, they have long wait times and a limited number of visits which aren’t sufficient to solve the underlying problems.

In Centricity's The Best Kept Secret show, Tyler Zalucki, an employee benefits consultant with The Trion Group a Marsh & McLennan Agency, laid out his Provocative Perspective on why EAP offerings are largely ineffective at dealing with mental health problems and how to turn them from a cost of employment to generating a $3 return for every dollar invested with the proper design of the program. 

Show highlights

01:42 EAP offerings are ineffective at fully addressing mental health recovery

03:30 The truth about how EAPs really work for users and employers

04:50 How companies need to use EAPs

07:09 The return on investment to an employer from a well designed EAP offering

09:39 What employers need to do to make EAP offerings work

13:36 Learn about Tyler. Email Tyler [email protected]

Listen to the end for two free gifts!

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.