Fractionals Unplugged with Jay Kingley

Employees become disaffected when they feel the employer doesn't care about them and the things they believe in. Paying well and providing great perks and benefits may be necessary but it's far from sufficient to inspire your workforce to go the extra mile for your business. There is a shift with employees going from fun to purpose. Claudia points out the key question is are you living up to your mission and values - your staff will hold you accountable by whether they stay or go. Interact with your staff using this 4 step process: talking; listening; engage; and act. She provides a 5 step process you can implement to create a more engaged workforce. Listen to the end for an attractive gift from Claudia.

Show highlights

02:32 The problem with disaffected and unengaged workers is that there's no connection between the staff and the organization.

04:38 When employees don't feel their employer cares about them and about what they care about, they will become unengaged and a liability for the employer.

07:18 Money and perks aren't what employees are really looking for.

09:33 The simple answer is to talk to your staff and find out what's important to them and then action it!

16:26 How you benefit from an engaged workforce.

20:26 What you need to do to get your employees engaged and committed.

24:30 Learn about Claudia. Email Claudia at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

The goal of telling a story as part of your sales process is to create human connection. You can only do this by bringing emotion into your story. Influential storytelling is inherently a vulnerable process but it leads to authenticity and high levels of effectiveness. Two mistakes salespeople make in communicating with prospects is 1) they want to feature their product or service as the focus of the story (it should be the client) and 2) they focus on data and information and leave out plot and human emotion. Stephanie provides the 4 components of an influential story in her roadmap to implementation. Listen to the end to get the details of her gift.

Show highlights

02:38 Don't rely on facts, figures, features, and benefits when you tell a great story instead.

04:42 Make the story about your client but then you have to bring yourself into their story.

07:12 Salespeople need to think of their storytelling with a lens of influence in mind.

09:12 The benefits of becoming an influential storyteller.

13:40 How to become an influential storytelling organization.

19:06 Learn about Stephanie. Email Stephanie at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

"We live in an opportunity rich but resource constrained world", observes Joe Mosher of The Mosher Consulting Group. Joe admonishes that the strategic planning process needs to adapt by integrating an honest assessment of internal capabilities to match the identification of external opportunities. Executives undermine the effectiveness of their strategic planning process by placing too much emphasis on the external environment and opportunities without paying enough attention to internal capabilities. Failing to take into account your internal capabilities will result in your strategic plan being no better than a coin flip. Joe points out that poor execution, not poor design, is what causes strategic plans to under deliver what they promise. Listen to the end to get the details on the gift Joe is offering our listeners.

Show highlights

02:34 Your internal capabilities are essential to formulating a viable business strategy

03:05 What gets in the way of understanding your internal capabilities

04:24 Balancing the focus on your external environment and opportunities with the internal assessment of what you can and cannot do

08:32 Why you should get employees and front line staff involved in your strategic development process

11:06 Benefits from implementing a balanced strategic planning process

16:24 5 simple steps to implement an integrated strategic planning process

21:57 Learn about Joe. Email Joe at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Samuel argues that the social impact strategy for a business shouldn't be reacting to every event and cause in the world and ensuring every response must be "politically correct". Your social impact activities shouldn't be performative but community-driven and designed for long-term, sustainable impact. Social impact starts with implementing your mission and values within your organization and staying true to those beliefs. Samuel cautions not to feel that you have to weigh-in on every trend embraced by large multinationals. Start small by implementing your specific mission and values within your organization. Social impact is best created by building coalitions. Samuel suggests basing the development of your social impact strategy on the Theory Of Change.

Show highlights

02:32 A business shouldn't view social impact as performative but instead focus on internal and external communities in which it exists.

05:55 Social impact starts with living up to your mission and values.

09:02 If you focus on your people, you'll avoid getting caught in identity politics.

12:08 How your business can benefit by acting in a socially responsible way.

15:11 An effective implementation strategy for social impact starts with the Theory Of Change.

19:04 Learn about Samuel. Email Samuel at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Taryn Abrahams of Empower Behavioral Services observes that people don't leave their jobs for pay, benefits, and working conditions, they leave because of weak leadership, negative culture, and a lack of belonging. When most leaders say, "we're all in this together", most employees aren't buying it. Few manager are meeting the 4 core needs of every employee: 1) feeling respected; 2) getting/giving constructive feedback; 3) acting with integrity; and 4) consistency and fairness. As Taryn reminds us, we don't have to be perfect. It's what we do when we imperfect that makes all the difference. Listen to the end for a very valuable gift that Taryn is offering our listeners.

Show highlights

01:20 Raising wages, improving benefits, and allowing work from anywhere aren't what's key to retaining employees

04:20 We're all in this together ... not really

06:36 Retaining employees is an issue of leadership and not much more

08:13 Tailor management interactions around the needs of each employee

11:11 The benefits from changing how we interact with our staff can lead them to go above and beyond when we get it right!

14:47 5 steps to implement a culture that allows your organization to thrive

18:46 Learn about Taryn. Email Taryn at [email protected].

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

James Blake of Next Generation Risk Management cautions against adopting the ostrich strategy of burying your head in the hot sand and hoping someone else will take care of climate change. In a world with almost everything is politicized, James stresses that you have to separate fact from fiction and accept that climate change is real and is impacting all businesses on a global basis. It's getting worse and businesses have to take action and not sit on the sideline. Climate change is and will increasingly impact your businesses' ability to be available to customers, deal with employee availability during an event, and disrupt supply chains. It is imperative that every business use the strategic planning process to focus on resiliency using scenario planning. James points out that you can earn a 4 to 1 return on each dollar invested in creating resilient infrastructure. He provides a 3 step process for creating a strategy to deal with climate related risks.

Show highlights

01:17 How climate change is impacting businesses not just individuals

04:23 You can't wait for society to deal with the impact of climate change with you sitting on the sidelines

06:40 Every business strategy must account for the impact of climate change

09:39 You need to map the impact of climate related events to every aspect of your business

14:30 Investing in resilient infrastructure offers $4 in benefits for every $1 of investment

19:43 3 steps to creating a strategy to deal with climate related risks

23:13 Learn about James. Email James at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Thomas Bertels of Purpose Works Consulting is on a mission to help businesses design work to be fit for humans. By that, he means you have to design work intentionally to make it intrinsically interesting. He observes that too many job descriptions are just copy-pasted from one to the other. Thomas provides the four factors that make work motivating: 1) is the work meaningful? 2) are we responsible for the entire work product from end to end? 3) do we have the autonomy to do the work? and 4) do we have feedback from the work itself? Thomas implores us to reverse the long held view that you hire the hands and get the brains for free to you're hiring the brains in the first place. Listen to the end to claim the valuable gift that Thomas is offering our listeners.

Show highlights

03:49 We design jobs without thinking about what makes work intrinsically interesting

06:53 What people want and expect from work

08:02 Work is the product and the employee is the customer

10:43 The benefits from making work more meaningful and purposeful

14:54 5 things you need to do to make work meaningful and purposeful

18:48 Learn about Thomas. Email Thomas at [email protected]. You can call him at +1.917.754.8047.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

Ben Kandora of Ben Kandora Design points out that your logo is the face of your company and first impressions do count. A professional logo makes your business look established and trustworthy. Ben observes that most small and mid-market sized companies create a logo that resonates with the business owner. But, as he points out, your logo isn't for you, it's the tool that connects your business to your target market. Ben also clears up the confusion that your logo is not your brand but rather it is the first impression of your brand. He concludes that a well designed logo helps you get excited about your brand and helps you build awareness in your marketplace. Listen to the end for the details on how to claim a very nice gift that Ben is offering our listeners.

Show highlights

02:18 Logos aren't just for big companies

03:19 First impressions count

04:46 Your logo is a key element of your company's overall visual design

05:27 You logo is not your brand

09:07 The benefits from having a professional logo that represents your brand

11:15 How to get your logo inline with your brand and visual identity

14:15 Learn about Ben. Email Ben at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

Alex Lloro of All Marketing Services cautions not to get overwhelmed by Google Analytics when looking at your website performance. Start with your goals, typically revenue, and define your KPIs (Key Performance Indicators) that you need to focus on. Then set up Google Analytics to feed you that data. You also need to go beyond the quantitative data provided by Google Analytics and augment with with qualitative information that covers the full cycle of your revenue generating activities - online and off. The numbers tell you what happened but not why. So you've got to get beyond the numbers and capture behavioral data on your websites from heat maps and session recorders. Listen to the end for an amazing gift that Alex is offering our listeners.

Show highlights

02:34 Google Analytics is overwhelming and confusing to most business owners.

03:53 Mistakes business owners make in analyzing their website data.

06:01 Turn off what you don't need in Google Analytics and set up a custom dashboard to help you focus.

07:08 Google Analytics gives you quantitative data. Use heat maps and session recorders to capture behavioral data.

09:07 4 steps to implementing a KPI driven process for your website analytics.

10:49 Benefits to a KPI driven data collection and analysis process.

13:35 How to implement a DPI driven approach to website analytics.

15:43 Learn about Alex. Email Alex at [email protected] or call him at +1.844.544.3577.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

Marc Pickard from CBTech Support warns that all small businesses are at risk from cybercriminals for two key reasons. First, they're low hanging fruit and easy targets. Most don't have the technical and procedural protections in place to make getting hacked difficult. Second, they're stepping stones to larger, juicer targets which could be a client or supplier. Small business owners often don't have any idea of where to start to protect themselves from attack and find the whole topic overwhelming. Marc shares data that the average ransomware payment for businesses between 2 and 100 employees is $75,000 and this excludes the cost of clean-up, restoration, notification efforts and reputation damage. Marc provides some clear guidance on what a small business should do to minimize the risk of getting nailed by a cyber attack.

Show highlights

01:46 Small business owners are at risk of getting hacked for 2 big reasons

02:53 There's no place to hide. Hackers will find you.

03:44 Making yourself unattractive to cybercriminals requires both technical and human solutions

05:43 Using cloud based solutions doesn't necessarily protect you from cyber attacks

07:13 Dealing with staff that "bring their own devices" to work

08:23 How your business benefits from safeguarding your data and IT infrastructure

11:20 What does a small business need to do to protect them from a cyber attack

13:55 Learn about Marc. Email Marc at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.