Fractionals Unplugged with Jay Kingley

It’s not hard to rank high on Google. But you have to know what you’re doing to rank high on keywords with intention to purchase. Marc Brookland of SEO Locale tells us the key to success is to identify high customer-intent keywords to build your SEO campaign and more importantly, generate quality leads. No business wants to rank for a "how to" keyword, because that user is just looking for free information. Marc is clear that keywords are the driving force behind increasing revenue through your website. Focus on building an SEO campaign around actionable keywords versus informational keywords. Marc provides 5 key steps to implement a SEO strategy that will drive revenue not just traffic. As he reminds us, good SEO is not about driving traffic, it’s about the right traffic. Listen to the end for a gift from Marc that will help you start implementing SEO the right way.

Show highlights

02:15 Your SEO strategy should be based on ranking for keywords with high purchase intention.

04:34 Keyword research is the key to driving a successful SEO campaign.

07:36   Nailing your keyword research can dramatically increase your conversion rate

09:55   A good SEO strategy takes into consideration minimizing your cost of client acquisition

15:02   Implementing a SEO program to drive traffic with intention in 5 steps

18:22   Learn about Marc,  Email Marc at [email protected] or call him at +1.215.801.9427.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Karl Diffenderfer of Higher Impact coaching shares that employees are often the biggest source of stress for business owners and managers. Karl observes that some business owners are deliberately shrinking their companies because they don't want to deal with staff issues. In the current climate, you may have the business but lack the right employees to do that business. You need to find the right people, establish a culture that will make employees want to be there, and perform at their best. Karl informs that a big challenge for a business owner is reallocating budget into employee acquisition, management, and retention. He tells us that a key success factor is treating employees the same way as you treat customers. Listen to the end for the details on Karl's gift to our listeners.

Show highlights

03:37 Employees are often the biggest source of stress for business owners.

04:50 Employee recruitment and retention.

06:38 Proactively pursue the right employees.

07:56 Reallocating budget, time and money, to recruit and retain employees.

14:53 Benefits from having the right employees in the right culture.

16:45 Three steps to solve your employee issues.

19:28 Learn about Karl. Email Karl at [email protected] or call him at +1.717.689.4227.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

To get around this issue, Peter recommends incorporating a business operating system to guide how you run your company. In addition to a vision, strategy, and structured accountability, your business operating system includes meeting structures and how to grow your company with controls. Peter advises that having a business operating system allows you to grow your company, institutionalizes accountability, and gives you the time to work on your business not just in it. Listen to the end for a generous gift Peter offers our listeners.

Show highlights

02:52 You don't get into a business because you are good at business.

04:06 The 3 things you need to keep your business humming.

06:12 Your business operating system.

08:12 The case for incorporating a business operating system into your company.

11:50 Profits flow from people, purpose, and having a playbook.

14:21 Learn about Peter. Email Peter at [email protected] or call him at +1.203.921.5528.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Most leaders struggle to lead because they've never been taught how to do it. Too often people in a leadership role don't take the personal responsibility on how to become a leader. They blame others or themselves but don't act to learn and improve. Joran believes that the best leaders lead through the bottom of the pyramid by leveraging the people around them. He advocates inviting and aligning as the key actions to becoming an inspiring leader. He recommends using visual communication and tools to become a more effective leader. Joran walks us through the 3 steps to implement a visual leadership process. Listen to the end to get the details of his gift to our listeners.

Show highlights

02:59 Why leaders so often struggle.

07:00 Blame, whether outward or inward, doesn't lead to learning.

08:02 Inviting and aligning.

09:39 Visual communication to drive leadership.

12:17 Benefits from adopting a visual leadership approach.

18:08 Three steps to take to implement a visual leadership approach.

22:24 Learn about Joran. Email Joran at [email protected].

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Amara Brown of Amara B. Solutions informs us that delivering a great customer experience has to start with the company and its employees. You can't make great music for your customers if your orchestra isn't ready to perform. Amara suggests it is necessary to have a stable workforce that you invest in and train so you can deliver a remarkable customer experience. She advises to write down on paper who you'll deliver the customer experience you want covering people, processes, and systems. Listen to the end to get the details on her gift to our listeners.

Show highlights

03:27 Delivering a great customer experience starts with making sure your team is ready to deliver it.

05:30 You must constantly lean and improve your customer experience.

06:00 The importance of writing down your workflows.

07:42 The benefits from orchestrating your customer experience.

11:48 Four steps you need to take to orchestrate a memorable customer experience.

15:20 Learn about Amara. Email Amara at [email protected].

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

We are all aware that there's a social obligation for businesses of all sizes to be compliant with DEI (Diversity, Equity, and Inclusion). Irma Zoepf of The Z Bridge argues it's also good for business. She tells us that it contributes to innovation, making people feel comfortable with what they do, and produce more for the business. It also improves your understanding of your target market. To get the business benefits from a DEI initiative, Irma says you need to fully commit in terms of people, time, and effort. She advises that implementation starts with forming a small team to lead the effort, establish clear and measurable goals, and lastly be accountable. Listen to the end for a nice gift Irma is offering our listeners.

Show highlights

02:33 DEI makes good business sense.

05:14 Fully commit to DEI to get both the business and social benefits.

06:26 Results you can expect from your DEI efforts.

09:06 Four-step process for implementing a DEI program that drives business results.

12:20 Learn about Irma. Email Irma at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Kara observes that there isn't just one way to be a leader. Leadership is a skill that must be developed and it takes time to get good at it. She points out that leaders have great vision. You don't need a lot of people underneath you to be a leader. You first have to show you can lead yourself. People are leaders, positions within an organization don't make someone a leader. Karen points out that one attribute of good leadership is the ability to see how your work can move the rest of the organization forward.

Show highlights

03:15 Leadership is a skill.

04:47 Developing vision and connection.

08:11 People are leaders or not no matter their formal role.

11:20 Different leadership styles in the same group can work if there is alignment on the vision.

14:04 Leadership versus management.

16:19 The case for doing leadership right.

21:32 Talking about leadership is the key first step in developing a leader.

24:08 Learn about Kara. Email Kara at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Who isn't tired of poorly written, irrelevant, useless, bit and byte wasting emails that clog your inbox? There's a term for that - SPAM! Stephanie Cansian of Say It Simply Productions advises that effective email marketing starts with having a clear objective, an understanding of the recipients, and a commitment to provide them value in each communication. You have to write your email as if you're talking to one individual who represents your idea audience. Stephanie recommends that you segment a large email list by each persona you're trying to reach. Ideally your email campaigns help you build relationships with your audience, not just pitch doing a transaction with you. Listen to the end for a nice gift Stephanie is offering our listeners.

Show highlights

03:02 Why so many emails are so poorly constructed that they might as well be SPAM.

04:56 How to do email marketing correctly.

05:51 Segment your email list for each different persona you're trying to reach.

07:08 Benefits from targeting and segmenting your email campaigns.

13:05 Three step implementation process to launch a successful email marketing program.

16:06 Learn about Stephanie. Email Stephanie at [email protected] or call or text her at +1.609.353.6682.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Karen Loftus of KarenLou Creates shares that one of the primary reason employees like to work remotely is that many have picked up side hustles. Everyone talks about the benefits of cutting down the commute, flexibility, no one looking over your shoulder, and even flexibility in dress, but no one, particularly management, wants to acknowledge the second job. Karen tells us that a big reason why many professionals are taking up a second job is they don't find their primary job fulfilling. Karen is adamant is the last thing management should do is put out a formal policy outlawing second jobs. You need to figure out how to engage your employees which will mitigate the desire of staff to turn to other opportunities to feel fulfilled. Listen to the end for the details of Karen's gift for our listeners.

Show highlights

05:16 The big reason many employees don't want to return to the office.

06:12 The side hustle is a real thing.

07:45 Why employees start side hustles.

09:16 How executives should respond.

11:58 Drive more revenues by acting like a media company in your marketing.

13:19 Work-work balance.

15:58 How you benefit from high levels of employee engagement.

21:25 Three steps to create an environment that will engage your employees.

24:23 Learn about Karen. Email Karen at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Patrick Powaser of Ho'ohana Coaching & Consulting shares a surprising insight that there is no such thing as a leadership position. Leadership doesn't come by putting someone into a "leadership position". Just because you are considered an executive or a manager does not make you a leader. Likewise, you can be a leader and not designated an executive or manager. Patrick observes that many companies make the mistake of thinking that designating a job as a leadership position means the occupant is now a leader. Although some have a higher starting point than others, development is still required for a leader to reach their full potential. Patrick reminds us that leadership positions don't exist - leadership is not a position, it's about influence and the ability to create followers. Listen to the end to get the details on two special gifts Patrick is offering our listeners

Show highlights

02:21 Leadership is not about a position; it's about the role a person plays.

03:12 Disentangle leaders from executives.

04:10 Leaders are developed not born.

06:55 The difference among executives, managers, and leaders is what they focus on.

08:34 Leadership positions don't exist.

09:42 Benefits from developing leaders.

14:32 Key steps to implement a leadership development program.

17:57 Learn about Patrick. Email Patrick at [email protected].

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.