Fractionals Unplugged with Jay Kingley

You don't need all the i's dotted and t's crossed to file for a patent advises Joshua Goldberg of Nath, Goldberg & Meyer. In a first to file system, as most countries including the US have, speed to file is of the essence. You probably need less detail than you think to qualify for a patent. Describing the idea is what counts. You don't even have to have a working prototype to get a patent. In Joshua's experience, it should take 6-12 months, with 9 being a good average, to go from idea conception to filing your patent application with the USPTO. Joshua shares a great story of how one of his clients got their patent application filed 1 day before their primary competitor submitted theirs on the same idea! Listen to the end for a gift that will be of value to anyone considering getting a patent.

Show highlights

02:38 First to file doesn't require your invention to be fully baked.

04:18 You don't even need a working prototype to file for a patent.

05:48 Your patent application should be broad not overly narrow to maximize your protection and give you scope to tinker after the fact.

09:36 Benefits from filing early and broadly.

13:22 Recommended process to minimize the time between idea generation and patent filing.

17:15 Learn about Joshua. Email Joshua at [email protected] or call him at +1.703.548.6284.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

⅓ of all performance reviews result in worse performance is a key piece of evidence that Dave Wight of LPS Consultants shares to make the point that the performance review process used by just about every company with employees is badly broken. Dave provides 5 compelling flaws in the current system and provides the architecture of a new way that is collaborative, continuous, focused on the future, and driven by the employee not the manager. He provides a sensible 3 step process beginning with a pilot phase prior to a full roll-out to a more constructive approach to helping each employee be the best they can be. Listen to the end for the details on a compelling gift from Dave to our listeners.

Show highlights

02:35 5 reasons why performance reviews are useless when it comes to improving employee performance.

05:35 Replace the annual review process with a continuous, collaborative, future-focused, feedback systems that employees drive, not their managers.

07:25 The strong case to ditch the old and embrace a new way of giving performance feedback.

11:03 3 implementation steps to adopt a continuous, collaborative feedback system.

13:09 Learn about Dave. Email Dave at [email protected] or call him at +1.908.441.6217.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Many would-be entrepreneurs and business owners stop pursuing their dream because they can't afford to leave their corporate job and be without health insurance for themselves and their family. Frank Ferrara of Brotherly Love Insurance points out that the belief that a solopreneur or small business can't get health insurance is simply not true. In fact, these types of businesses often have more options for health insurance than offered by large corporate employers. The only catch, as Frank points out, is you have to do your research, which takes time and can be challenging if you don't have the expertise on where to look. Another nice benefit to the business owner for providing health insurance through their business is it is typically tax deductible. Frank provides the 3 basic steps you need to undertake to get the right health insurance coverage for your business.

Show highlights

04:05 You don't have to be employed to get health insurance.

05:58 You often have more options for health insurance plans as a solopreneur or small business compared to what a large employer offers.

07:55 You have to do your research to understand your options.

10:12 Small businesses don't have to be at a disadvantage to large employers with respect to health insurance benefits.

12:52 Tax advantages when you offer health insurance through your business.

14:54 The wide range of health insurance options for your business.

18:35 Learn about Frank. Email Frank at [email protected] or call or text him at +1.609.509.2236.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

The focus really has to be on the relationship if a salesperson wants to elevate their game. Salespeople are trained to think inwardly on quotas and closing so need to learn how to think outwardly to embrace their clients' world, both professionally and personally. Dan shares the 5 things that people care about, 4 of which deal with upward mobility which a good salesperson can speak to. Dan's shares his thoughts on how to use networking to build and create relationships.

Show highlights

01:25 Too many view sales as transactional - you have to do more than focus on putting numbers on the board.

05:30 Transitioning between focusing on your relationships with clients and prospects from pushing for the sale.

08:22 Great salespeople are made not born.

10:07 The benefits from taking a relationship-based sales approach.

15:56 How to transition from a transactional to relationship driven sales culture.

20:04 Learn about Dan. Email Dan at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Lee points out that businesses aren't taking advantage of storytelling when writing the copy on their websites. Copy that focuses on features and functions lacks the emotion that make them relatable. Lee cites an example of an experiment conducted on eBay where a basket of common goods described factually sold for $250. But when these same basket of goods were described using heartfelt stories, they sold for almost $8,000, over a 31X increase in revenue. Listen to the end for Lee's generous gift to our listeners.

Show highlights

02:25 Businesses aren't taking advantage of the power of storytelling.

04:56 Go beyond features, functions, and benefits.

05:58 How to get a 3,100% increase in price using stories in your selling.

10:01 Don't wait to tell the story of your business.

11:01 4 step process for telling the story of your products and services.

13:55 Learn about Lee. Email Lee at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Alex Lloro of All Marketing Services acknowledges that Search Engine Optimization (SEO) can be cheaper than Pay Per Click (PPC), but the best return on your investment comes from doing both. Many times PPC traffic is better quality than organic traffic as the intent to purchase is often higher. Alex is clear when he says if your goal is to make money, then traffic that converts, which is more likely to come from PPC, is the traffic you want. He emphasizes that PPC can eliminate your dependence on Google search engine algorithm changes but you'll overspend if you only do PPC without blending in some SEO. Mobile devices are shifting the balance towards PPC since the top organic results isn't even showing on the first screen due to all the ads Google displays first. Listen to the end for a compelling gift Alex is offering our listeners.

Show highlights

02:18 It's SEO AND/BOTH PPC not EITHER/OR.

04:38 Getting SEO and PPC to play nicely in the same sandbox.

05:50 Collect and analyze your data to optimize your mix of SEO and PPC.

07:12 SEO is delivering less and less on mobile devices.

10:25 The benefits from optimizing your mix of SEO and PPC.

13:12 What you need to do to optimize your mix of SEO and PPC.

16:58 Learn about Alex. Email Alex at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Todd Feldman of The Rocket Factory shares the surprising fact that 70% of the time, a business's strategic plan fails. Even worse, it can take 18 - 24 months to even know if your plan is on track. As Todd jokes, "That's why they call it shelfware!" On the other hand, you'll never reach your objectives if you bypass the development of your strategy and go immediately to tactical implementation. Todd advocates for a dynamic systems approach to strategic planning and takes us through both the benefits and implementation of this technique. Todd sums it up by stating that one key goal of your strategic planning process is to create a sustainable business in all meanings of the word sustainability. Todd has a nice gift for our audience but you have to listen to the end for the details.

Show highlights

02:58 70% of the time, a business's strategic plan fails.

04:37 Should you scrap the strategic planning process altogether?

06:50 Using a dynamic systems approach to develop your business strategy.

09:20 Your strategic plan is done on an ongoing basis not just at the same time every year.

11:15 The benefits from using a dynamic systems approach to strategic planning.

17:04 What you need to do to implement a dynamic systems approach to strategic planning.

19:44 Learn about Todd. Email Todd at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Kashif Zaman of Pivyt advocates that small and mid-sized retailers must have a direct to consumer channel along with selling through other intermediaries and retailers. He recommends selling through a number of different channels but one of these must be direct to consumer. To be effective at selling to consumers, you must understand the buyer's journey. Kashif points out that you can only do this if you sell directly to consumers. You can have an omnichannel strategy if your direct to consumer channel is as small as 5% of total sales. Your direct to consumer channel's primary purpose is to give you data and insights on your customers not to generate sales on its own.

Show highlights

03:53 Why small and mid-sized retailers should have a Direct To Consumer channel.

06:05 Taking a multi-channel approach must include Direct To Consumer.

06:58 You'll never understand your buyer's journey with having a Direct To Consumer channel.

09:42 Three critical things you must do to have a successful omnichannel strategy.

12:43 How to think about pricing across channels including Direct To Consumer.

14:27 The benefits from having an omnichannel approach.

18:05 Three steps to implement an effective omnichannel strategy.

22:09 Learn about Kashif. Email Kashif at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Outsourcing your sales and marketing to an intermediary seems attractive when your skills and passion focus on what you do and not on customer acquisition. But, as Bobbie Malatesta of Bobbie The Awesome Enterprise points out, this can be effective at both getting your clients and taking all your profit from their fee structure. Intermediary platforms, like 1-800-FLOWERS, FTD, Uber Eats, Doordash, Upwork, and so forth, solve a pain point but often at a cost that doesn't work for the business. Bobbie points to needing to consider a wide range of alternatives at a much lower cost rather than just blindly using a large intermediary platform that promises to do it all for you. Listen to the end for a nice gift Bobbie is offering our listeners.

Show highlights

01:25 It rarely makes send to outsource your sales and marketing for the sake of getting new clients.

03:46 Intermediaries often capture all your profit and then some.

04:42 Many intermediaries hide what's really going on financially in the accounting reports they prepare for their clients.

05:56 Alternatives to using intermediary platforms to get clients.

07:12 The benefits from freeing your business from depending on a large platform to get your clients.

10:38 What you need to do to end your dependence on expensive intermediary platforms.

12:04 How to protect yourself from a loss of clients when leaving an intermediary platform.

15:42 Learn about Bobbie. Email Bobbie at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

April J. Baynes of The Jewel Marketing Company states it's essential your brand be authentic and in alignment with the principals of the company, particularly for start-ups and small businesses. Your employees make up the majority of your brand ambassadors and they aren't going to represent your brand well if it is not authentic. April suggests 4 questions you must answer in order to build your brand: 1. Who am I; 2: How do I want to do this (i.e. provide your service); 3. What purpose do I want to serve; and 4. What problem do I want to solve. April advises that building your brand starts with you taking time to understand who you are. She provides the wise advise not to chase the money but to start with who you are and your passion and you can count on the money following.

Show highlights

01:32 Start with your brand.

04:24 Don't disconnect your brand from your authenticity.

08:00 The strategy behind developing your authentic brand.

09:52 Having an authentic brand pays off.

16:40 Five steps to take to create an authentic brand.

20:43 Learn about April. Email April at [email protected]

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.