Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

Welcome to today's episode of our podcast!

We're thrilled to have Trevor Rappleye, Founder/CEO of Franchise Filming, with us today. Trevor has been in the business video filming industry for a decade and has been helping franchisors award more franchisees with monthly marketing videos.

In this podcast episode, we'll be discussing why and how to sell more using video. Trevor shares his insights on how using video can help create credibility and emotional connections with potential customers.

We'll also delve into the right style of video that can evoke emotions and motivate prospects to buy, with testimonials being hailed as the king of video styles. One of the most crucial elements of telling a story through video is the location.

Trevor shares how going beyond filming at HQ and going to the location of the franchisee can make a difference in storytelling. He also emphasizes the importance of showing, not telling the story, and why it's crucial to avoid putting the logo in the first 3 seconds of the video.

Join us as we dive into the world of business video filming with Trevor Rappleye

Trevor is a serial entrepreneur and master storyteller in the video and broadcast medium. Since founding Franchise Filming in 2019, he’s experienced an astonishing 3,200% growth, onboarding a roster of satisfied franchising industry clients. Examples include parent companies such as Propelled Brands, United Franchise Group, and Neighborly, supplier-based organizations such as Franconnect and VTECH, and A-list consumer franchise brands including Fast Signs and Batteries Plus. He credits the organization’s success to the development of a disruptive VIP National Subscription Model. Clients can sign up for the company’s turnkey video production services and receive high quality, fully edited videos in just 5-10 business days. Clients are not required to commit internal resources, scripts, and are never charged for U.S.-based travel and logistics

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts



Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

In this episode of the Advisory Board Podcast, we're joined by Kyle Barr who shares some valuable insights on how to help owners focus on the most important priorities, and not just the loudest ones.


Here are some of the highlights:

• Before implementing the Entrepreneurial Operating System (EOS), they had too many distractions from various marketing campaigns, trade shows, and random ideas that ate up their bandwidth and resulted in unfocused leaders, staff, and reduced quality of support and results.
  
  
• They chose EOS as a framework to align their strategic plans with their goals, and after testing it with one location, they convinced 7-8 owners to roll it out, and found that it helped to streamline their processes and improve their grasp of metrics, focus, clarity, and productivity.
  
  
• EOS helped to eliminate shared accountability, place accountability on the right place in the business, and create confidence in franchise owners in their subordinates

Kyle Barr is the Vice President of Franchise Operations for Storm Guard Roofing and Construction. Storm Guard specializes in restoring homes and repairing exterior damage caused by natural disasters to homeowners and businesses. Kyle has been working in the construction industry since he was 15 years old. He started working with Storm Guard in 2010 in roofing sales. In 2014, when Storm Guard began franchising, Kyle took the lead and has played a key role in growing the brand across the country, helping communities everywhere prepare for and recover from severe weather.


To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.


Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Join Thomas Scott, founder and CEO of Home Run Franchises, in this episode of The Advisory Board Podcast.
Thomas is a serial home service franchise brand founder, has helped grow more than 400 brands, and has some pretty radical and proven methods to helping franchise brands scale responsibly and quickly.

Listen in as he shares how he challenges the traditional paradigm of franchising with some refreshing new insights into:

• Why franchising is an incredibly inclusive and diverse business model
• How franchise prospect expectations need to be refreshed to include younger owners
• How franchisors should hold themselves accountable to ensure responsible growth at both the unit level and the franchise system
• How to get your first 5-10 units operating with high success rates
• How to build a performance rather than a compliance centric culture
• How to make your operations more sophisticated and simple
• What makes an effective annual conference
• What a Jersey Mike's research project should tell you about the best franchise owners for your system
• Reframing your franchise value prop, so it's attractive to younger and better owners

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com


Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

On this week of The Advisory Board Podcast, Dave Hansen meets up with Aaron Harper where we :

1. Learn about the infrastructure and support needs for launching a franchise system, which involves two separate businesses - the franchisors and the franchisees.

2. Understand the importance of focusing on the success of franchisees and providing them with the necessary support to thrive.

3. Discover the various tools and suppliers needed to support franchisees, including a call center, marketing partner, coaching operator, and more.

4. Explore the costs involved in launching a franchise system, such as franchise documentation and registration fees, marketing expenses, staffing costs, and more.

5. Learn about the process of successfully staffing a franchise system and supporting franchisees from day one, including the need for a wildly successful first 10 franchisees and grooming FSOs.

Aaron Harper is a branding and relationship-building expert, who gained management skills while working in the film and television industry. He began his franchising career as a Franchise Development Director for Chem-Dry and later became Senior Director of Franchise Development at Belfor Franchise Group, where he helped to open over 400 territories. Recently, he became the franchisor of Rolling Suds Power Washing, where he is responsible for building and managing the franchise system and providing support to franchisees across the country. Aaron resides in Tennessee with his family and enjoys competing in triathlons and serving his community.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Join Debbie Melkonian, the Director of Managed Services for Footprints Floors and our host, Dave Hansen of ClientTether, as they discuss how Debbie helped build and grow an industry-leading customer support team.

In this episode, they discuss:

• Why they decided to in-source rather than outsource their call center/customer service team
• How they structured it to optimize franchise unit performance
• How they oversee productivity, with an entire team of fully remote agents
• Why having dedicated relationships on this team is creating incredible success for their franchise owners
• How their structure and team dynamic creates transparency and accountability
• The impact of consistency vs. round-robin agent assignment

With so many franchise brands looking to build out or outsource call center services, this is a timely episode filled with great insights.

We hope you enjoy it!

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

On this weeks episode of Advisory Board : Season 3 with Dave Hansen, Dave and Job Boston Cover:

1. How Sales and ops experience are key
2. Training zees is different from employees, needs to be customized and updated as necessary
3. Constantly fine-tuning scorecards and formats, so the data is consistent.
4. Data is key: Address their questions with real data
5. It is an ongoing process: Coach them so they can add more to the bottom line

Jon Boston Joined Color World Painting in 2000. Starting out painting homes, Jon is now the VP of Franchise Operations where he oversees all business operations as well as assists in the training and support of all of CWP’s franchise locations all around the country. He loves being a part of a growing company that has continued to hold customer service at the top of their values. Values that Jon says have contributed to his success : Customer/Franchise Focus, Work Ethic, Honest Communication, and a Positive Climate.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

On this weeks episode of Advisory Board : Season 3 with Dave Hansen, we have invited Jeff Horst to learn how Suppliers and Franchisors can make sure they are in a 'good fit' relationship.

Jeff and Dave talk about :

• Successful Franchisor/Supplier Relationships
• Analyzing what a 'good fit' relationship is
• Understanding your clients needs
• Doing what you do (and doing it well)

As the CEO and Co-Founder of RocketBarn, Jeff has always been passionate about empowering people to go beyond what they thought was possible. RocketBarn provides scalable digital marketing solutions for franchise brands to create measurable results for their franchise owners. Their team works with both corporate marketing teams and franchisees to ensure owners believe in their marketing and see ROI on their campaigns. He's an active user of LinkedIn and open to new connections so reach out! On top of leading the amazing team at RocketBarn, he loves to play and watch hockey, soccer, (basically any sport or competitive activity) and spend lots of quality time with his wife Alana, son Hudson, and dog Woody.


To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

On this weeks episode of Advisory Board : Season 3 with Dave Hansen, we have invited Julien Paul to help us understand the best strategies to increase your social media and lead generation.

Julien walks us thru:

• Social Media and Lead Generation Misconceptions
• Targeting to increase lead generation and engagement
• TikTok, Instagram, and Facebook Tips
• What Drives Effective Social Media Campaigns
• Getting Started with Social Media

Julien Paul is the Chief Revenue Officer at SocialMadeSimple. SocialMadeSimple is an affordable, do-it-for-me franchise social marketing solution that helps franchisees level social media at a hyper-local level. Julien has been with the company for 6 1/2 years and is responsible for managing both the Sales and Marketing teams, while contributing to anything else that helps make the company grow.


To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts. To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Welcome to another season of Advisory Board.

Dave Hansen and Luke Schulte discuss how to modernize an unsexy franchise concept.

They Cover :

1. Franchise systems in traditional or older services tend to seem a little boring and unsexy. -
2. Pivoting With the Economy
3. How to leverage their super powers to continually improve the system.

Luke loves fostering relationships with candidates, consultants, and coaches to ensure potential franchisees discover the value of our service-based franchise, one that provides a simplicity and forecastability that is attractive to most potential owners who are looking to be in control of their owner destiny. Prior to joining Handyman Connection, Luke was Sr. Vice President of Franchise Development for Premium Service Brands, focused on vertically stacking seven brands in home services. He has also held development roles with Two Maids & A Mop and Fish Window Cleaning and worked in sales for a master franchise at Bonus Building Care.


To listen to more franchising experts share the secrets of the trade from franchise development to marketing to franchise operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio or pretty much anywhere else.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Welcome to another season of Advisory Board. Dave Hansen and Matt Kline discuss what fueled OxiFresh's FranDev Success.

Matt Kline started as the Director of Franchise Development in early 2018. Now, Matt leads the development team as they help more people explore Oxi Fresh's carpet cleaning franchise opportunity. Before becoming an Oxi Fresh team member, Matt earned a BS from the University of Northern Colorado. It was during that time that Matt had his first brush with entrepreneurship, having owned and operated a landscaping company.

Some of the key things we focus on are:

• Accelerating Franchise Evolution
  
  
• Strategy Defined around a New Persona
  
  
• Practical Advice for Growth
  
  
• Exploring your flaws
  
  
• Oxifresh’s Culture

And a lot more! To listen to more franchising experts share the secrets of the trade from franchise development to marketing to franchise operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio or pretty much anywhere else. To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!