Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

How can you prepare your franchise for a successful acquisition?
What do investors look for when evaluating a franchise systems for purchase or investment?
When should you start preparing for an acquisition?

These are some of the questions Tom Spadea and Dave Hansen discuss in this episode of The Advisory Board.

Merger and acquisition activity has skyrocketed in the franchise space, because smart investors are seeing strong ROI on their investments, which brings more to the table.

If you're serious about planning for a big exit, then you need to do several things now to help you be ready when that time comes.

Tom has been an advisor in many acquisitions and investments oer the years, and you'll find his advice both actionable and valuable as you prepare for your exit.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Kicking off Season 3 of The Advisory Board podcast with marketing wizard, Graham Chapman, of 919 Marketing.

In this episode, we dig deep into the key metrics every franchise brand should be monitoring for franchise development and unit operations.

• Cost per lead
• Marketing qualified leads
• Sales qualified leads
• Discovery Days booked (or deals quoted in service brands)
• Closed deals (and deal value)

We also explore the importance of benchmarking. So many emerging and growing brands are benchmarking incorrectly against irrelevant data sets, which give them false impressions of what their marketing analytics should be.

We also review two major red flags you should be looking for with your franchise marketing partners.

And...Graham shares a public service announcement about GSA4. Every franchise system needs to prepare their web properties to be ready for the Google Analytics changes coming this Summer.


Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Every franchise talks about culture. Every business wants to be a culture-driven enterprise. The thing is... not everyone knows how to build a culture that sticks, how to protect it as you grow, and how to make sure it creates meaning, connection, and motivation for your team and franchise owners.

Nick Lopez, founder and Steward of Lime Painting shares his insights into how he has been able to create and maintain a culture of love, integrity, mission, and excellence, and how he and his franchise owners protect it as they grow.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

In this episode of The Advisory Board podcast, I am joined by one of the top-performing brokers that I know, Chris Valdes of Horizon Consulting Partners.

Whether you're a Franchise broker, a franchise consultant, a franchise development team, or anyone else interested in learning how to engage brokers, you'll want to listen to

I know very few consultants that are generating the types of numbers I see Chris produce. He's personally generating more than 40 deals per year that span almost 80 territories. And he's only on his 3rd year in the industry, which means he's got something figured out :)

Some of the key things we focus during this episode are:

- How franchisors should engage with consultants to build their trust and get more deals
- The importance of accountability in franchise sales
- Lead follow-up best practices
- Franchise lead mistakes that cripple consultants and Zors alike
- How to leverage automation across the franchise sales process
- Why relationships are so key in placing franchise owners

And much more!

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Join me and David Stein, who has been managing Facebook and other digital marketing campaigns for decades. In this episode of The Advisory Board podcast, we dive deep into learning how to leverage the power of Facebook's targeting tools to optimize your social media marketing campaigns out of the gate.

We discuss the in-platform and look-a-like targeting tools and how to take them to the next level using Facebook's AI engine.

We also discuss how to increase close rates by 500% by engaging in-app rather than pushing to external experiences or lead forms.

We also discuss and answer the following questions.

Want to know how fast you need to respond to Messenger communications?

Which demographics engage the most on Facebook?

How should brokers market on the Facebook platform to maximize interest and conversions?

How much should you budget to get sufficient lead flow from Facebook as a marketing channel?

How should I differentiate myself in my Facebook marketing efforts?

Isn't Facebook dying? Should I even market on this platform?

What about Instagram, TikTok, and even Whatsapp as lead gen platforms?

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Every franchisor, broker, and franchise sales professional should learn from master finance strategist, Jonathan Fodera of Integrated Business Financing, as he shares 5 financing strategies and how to use them to fund franchise purchases, business growth, and equipment purchases.

We dig into SBA Loans, Term Loans, Lines of Credit, Personal Liquidity options, and much more.

My favorite quote was, "the Best time to build business credit is 5 years ago..." Jonathan followed that up with straightforward advice about how to do it now that was actionable and simple.

I had no idea buying equipment with cash was a bad idea.

Jonathan's 4 Rules for business financing are spot on.
- Get Enough
- Build and Maintain Strong Business Credit
- Plan All Capital Expenditures
- Every Business Needs A Line of Credit

All of my friends in franchise sales should listen in and make your franchise candidates listen to this one! To my ClientTether peeps, add this one to your nurturing campaigns :)

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

There are several million rea$on$ why every franchisor needs to reevaluate their risk mitigation strategy now - at least that's what I learned from Wade Millward, of rikor.io in this episode of The Advisory Board Podcast.

We also focused on how franchisors can create a culture of risk mitigation within a franchise system.

Key takeaways include:

- There is key language every Franchise system needs in its FDD about insurance that is missing 70% of the time.
- Franchisors assume vicarious liability for their franchisees when they begin franchising. Ultimately, this means underinsured franchisees create liability issues for franchisors.
- With compliance often being such a manual task it's often burdensome and overlooked, which can put many franchise systems at risk.
- One of the first things private equity and purchasing entities will check when evaluating a franchise system for acquisition is their insurance compliance. When they find franchisees are out of compliance, the purchase multiple gets reduced.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Join Jason McReynolds, founder and CEO of FranMetrics as we discuss:
- How franchisor data requirements and needs are changing
- What's potentially on the horizon for franchise data regulation
- Why franchise system data problems are really cultural problems
- How to get buy-in from your franchise owners to share their data
- FDD considerations to make sure you're not leaving out critical requirements to facilitate data gathering
- What key metrics every franchise system should be monitoring

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our podcast episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.
To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Join me and Adrian Rodriguez, a 15 year tech inventor with more than 80 patents from his tenure at IBM and Toshiba, as we dig into how franchise systems and the service industry should be automating optimal client experiences with AI, machine learning, in-channel messaging, and more.

Key Takeaways:
1. Engage your clients where they connect with you - stay in-channel
2. Be attentive to them - Speed2Lead is king
3. Consistently qualify them, so you know who is the right priority to invest your limited human capital to engage
4. Make your engagement process as frictionless as possible
5. Engage your prospective employees with as much discipline as your prospective clients

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of The Advisory Board podcast episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.
To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Join me and Daniel Dixon, CEO of Service Moxie and SendJim, on this episode of The Advisory Board podcast, as we dig into what makes franchise systems and home service businesses successful in lead engagement, sales follow-up, close rates, customer retention, and recurring business.

We discuss how any business can leverage digital and physical sales and marketing tools to create memorable and highly engaging experiences with their customers from first impression to post-sale reputation building and referral gathering.

We discuss how effectively engaging your initial leads and rehashing your old leads can decrease your customer acquisition cost and increase your marketing ROI.

Daniel shares insights into how best practices in lead follow-up and client engagement can also increase your client lifetime value, while giving them an exceptional experience.

We discuss segmentation and targeted re-engagement strategies that any service business can leverage.

And we illustrate examples of how mixed media engagement that includes direct mail, email, text, calls, and voicemail drops, can have a synergistic effect on conversion rates.

Daniel became the CEO of Service Moxie in May 2019. Prior to becoming the leader of Service Moxie, Daniel served as a military officer in the United States Air Force and worked in corporate America as a business consultant for a nationally recognized consulting firm. During his time as a consultant, Daniel founded a carpet cleaning business and really found a passion for entrepreneurship and small business.

To learn more about Service Moxie go to www.servicemoxie.com

Dave is the President of ClientTether, the leading sales automation CRM in franchising, franchise sales, and home services.

To learn more about ClientTether, go to www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!