Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

More than 80% of businesses fail because of cashflow issues. Sometimes, they fail with thousands of dollars available that they simply couldn't collect.

Join Tom Aronica from Biller Genie in this episode of The Advisory Board, as he shares insights into the accounts receivable and billing industry and how top performing franchise systems are tackling common AR issues at scale.

Learn how to Invoice rapidly, properly and effortlessly follow up on outstanding invoices, and simplify your processes to automate them or do them at scale.

This often overlooked part of businesses is also not typically the focal point of attention in franchise systems, dealer networks, or other multi-unit business models. There's often no visibility at the Franchisor or HQ level to identify issues and provide support to fix cash flow issues.

Tom shares some great insights into how to address these and other challenges in a fragmented part of any business to streamline it and potentially automate it.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Join Dave Hansen and Conrad Kolba as they discuss best practices in emerging franchise operations, royalty structures, and technology.
Some of the highlights include:
How to create franchise Royalty structures that fuel brand growth in the long-term
How to make sure your franchise royalty structure fits the industry
How to ensure your royalty model fits the economics of your franchise system
How to balance what you centralize for your Zees and how to offset that with royalties
Smart royalty models that incentivize unit growth
Building effective Ad Funds and Technology Funds
The real value of Royalty use transparency to franchisees
Building an effective Franchise coach model
Determining and scaling up how many franchisees can one coach support?
Building effective peer to peer franchisee mentorship programs
Why emerging brands need to be focused more on technology
If you choose the right software, you can have unbelievable visibility into your franchisees’ business operations, struggles, and success

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Join franchise marketing expert, founder of Franchise In-Sites, and COO of Franchise Direct Digital, David Gollahon and learn the non-negotiable strategies he uses to help his clients scale their emerging and growing FranDev success.

We learn about getting our ideal franchise owner candidate target calibrated correctly, how to find those candidates, and how to bring them in via an effective marketing mix.

Then, David shares some fantastic insights into how to balance portal leads and the rest of your digital marketing efforts.

We discuss proper use of social media, and which channels appeal to the right demographics that your brand should care about (Hint...it's not TikTok :) )
Then, David wraps up with some powerful details about analytics. What should you be measuring. How can you truly evaluate which lead sources are producing results that are helping you succeed vs. creating busy work and churn for your staff that is costing you way too much.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Heidi Morrissey, President of Kitchen Tune-Up (and Bath Tune-Up), and her team truly led the way in developing virtual discovery days, virtual new franchisee training, and virtual conferences for their Tunies.

She shares their lessons learned, best practices, and what's ahead in their virtual engagement strategy.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Join Magda Fox as she shares 20 years of sales and marketing experience in Lead Handling, Sales process development, and sales at the franchisee level within franchise systems. Learn how she coaches clients to systematize the closing process, how she recommends creating playbooks, and other tips that can help your frandev team or franchisees increase their sales.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Here's a chance to learn from a recognized thought leader in the franchise community, Gabriella Ferrara about:
- How top franchise brands should be evaluating their branding strategy and creating better brand awareness
- What should every franchise leadership team be asking about their target audience
- How franchisors are innovating with their content strategies
- Why more digital marketing executives are relaxing stringent spending rules
- What are some of the KPIs every franchise system needs to monitor to continuously improve their marketing ROI

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Jordan Choo of Kogneta Marketing, does a deep dive with us in this episode of The Advisory Board podcast. We discuss what closed loop marketing is, why it matters to franchise systems (or any business), and how to get started.

Learn how you need to set up your data flow from your lead sources for attribution, your CRM for pushing data back, and your analytics platform for tracking true lead source ROI.

Franchise systems that are implementing closed loop marketing are experiencing significant growth in sales, lead conversions, and marketing ROI, while in some cases, they're reducing their overall lead flow and sales overhead.

Incredible stuff. Thanks for sharing, Jordan!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Join Linda Ballesteros, talk radio/podcast host, networking guru and owner of Mpower Franchise Consulting, to learn about the skills gap in franchise systems that causes frustration and performance issues with franchisees as they engage in local business development.

Often, Franchisors have a clear definition of the ideal demographics for franchise owners, and they have not considered the psychographics needed for success. Accountants, technologists, and other successful entrepreneurs that purchase a franchise often lack the sales, business development, and networking know-how to generate new revenue, build referral partnerships, and scale their businesses.

Learn from Linda as she shares insights to address these issues by knowing:

- How to strategically network
- How to craft an effective 30 second, 60 second, 2-minute, and 10-minute value statement to generate interest
- Where to find the best groups to network and how to know if you need to exit one that's not meeting your needs
- How to create your own networking group
- How to work a room in a networking situation
- How Zors can create more effective training programs to address regional needs in their business development plans

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!