Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

Join Ari Greenbaum, founder of conXpros, and Dave Hansen to dig into home services lead generation and lead follow-up best practices.

Here are some of the key things to listen for:
What are the trends and challenges in leadgen today for franchises and home service businesses?

What are the most common challenges you see in lead follow-up in franchise and home service businesses?
- Ineffective initial response
- Poor/non-existent lead nurturing
- No visibility into team effort
- How to fix these issues

What are top-performing clients doing to improve lead conversion rates?
- engaging leads immediately
- following up 7 to 12 times with effective nurturing
- using tools to automate their lead engagement and automation
- Calling
- Texting

Best practices in HVAC, Plumbing, Roofing, Flooring, Windows, Carpet Cleaning and other home service companies.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Join Zack Fishman of Fishman PR in this episode of The Advisory Board, as he discusses how growing franchise brands are using PR strategy to sell more franchises, boost franchisee performance, and enhance overall brand performance.

Learn from a second generation franchise PR wizard, as he dives into:
Why should a franchise system care about PR?
How does PR impact FranDev efforts
What can PR do to enhance a Franchise Brand Value
How do top brands improve Zee performance with effective PR
How does PR drive revenue and growth?
What are some of the most effective components of PR today?
What are some key PR strategies every brand needs to have?
What's the best way to prepare for or get started with a PR strategy?

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Joe Kenemore of Mailbox Power is back with deeper insights into how home service, personal service, and B2B service businesses can re-open closed markets, improve retention, build effective referral programs, launch win-back campaigns, and dramatically improve customer engagement with direct mail, gifting, and blended media campaigns.

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

With 25 years of franchise experience, Jason McReynolds of Franchise Metrics shares experience and insights into how franchisors can create and transform their culture to attract and keep the best franchisees.

At the center of the culture discussion are a few key points:
- How your franchise owners espouse your core values ultimately defines your culture
- Franchisors need to exemplify, communicate, and reinforce these core values to give Zees guidance in How and Why to do things.
- Zees that adhere to the core values tend to perform better
- If you get a critical mass of Zees that adhere to the core values, it creates an aligned culture
- Rebooting company culture takes dogged discipline and patience
- Building and maintaining strong Zor/Zee relationships helps reinforce culture, improve performance, and increases new unit sales

There are a lot more nuggets in there. Enjoy learning from one of the best.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

In this episode, Joe Kenemore, CEO of Mailbox Power, shares some timely and powerful insights into how to win new clients, retain existing ones, and build true customer loyalty.

Especially in service industries, whether that be HVAC, Solar, Elderly Care, Pet Care, or any other kind of home service, successful businesses need to be remembered and trusted. They have to feel valued and receive value from your business.

Gifting helps short circuit that process, and it provides a much higher engagement rate, longer staying power than digital media, and it cuts through the clutter of other messaging tools.

Joe shares some experiences and best practices into how to optimize blended media campaigns that take advantage of the power of physical media (cards, gifts, post cards, food, etc.) and digital media (texting, calling, emails, landing pages, etc.).

He also shares a couple of tips about how to best use gifting around the holidays and throughout the year to guarantee a higher customer loyalty and retention rate.

This is definitely worth a listen. Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Enjoy listening to Tom Parks of Premier Franchise Solutions as he dives deep into Franchise Selling best practices.

Tom shares insights into the power of rapidly engaging all new leads to optimize lead contact rates. He shares his experience in boosting lead conversion rates focusing on best practices in follow up, setting appointments, and setting clear expectations.

We also tackle a sensitive topic which isn't discussed a lot in FranDev, which is how to gracefully off-board a prospect that isn't a good fit. Tom shares a great example of how to do this as well.

This episode is packed with great insights for internal FranDev teams as well as Franchise Brokers.

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

When you get the drummer of the Wild Boyz on the digital stage, Kurt Hurley is not likely to disappoint :)

Join us for this week's episode to explore how the franchise development landscape has changed and how to pivot around the new opportunities arising from it.

We dig deep into virtual discovery days, why they work, and how to leverage them.

Kurt shares some insights into why franchisors and franchise brokers should be focusing their efforts on multi-unit franchise buyers.

Then, we discuss how to leverage primary research to fuel effective marketing funnels and content marketing strategies that work to drive higher-quality franchise candidates that will be more successful.

If you're involved in FranDev at all, you'll want to listen to this.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

As a long-time skeptic of social media marketing and lead gen efforts, I was shocked to become a true believer in the value of Facebook and Instagram marketing for B2C and B2B sales models.

Join expert Peter Lewis of 7X Direct to learn the best practices he and his team use to generate more than $1M of new revenue for a client in 7 months using just Facebook ads.

He shares:
- How to create a compelling offer & why that is important
- How to narrow your audience properly using effective targeting
- What's the best way to approach testing
- The value of lead forms and how to use them
- The power of thank you pages and how to use them to advance the lead experience
- What to look for in an outsourced Social Media Lead Gen partner and how to pick one

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Franchise PR and marketing is changing quickly, and the data trends are helping to reshape strategies to get better results - at least, that's what we discuss in this episode with Graham Chapman from 919 Marketing.

Graham shared some solid insights into:
- How to use marketing analytics to drive marketing decisions
- What is changing in FranDev and Franchise marketing
- How content around franchise innovation and leadership is shortening franchise sales processes and creating better leads (Red - we discussed something similar & Graham mentioned how Moran Family of Brands recently did a great job of this)
- How to consolidate data across marketing and PR functions to get deeper insights to drive strategy
- The new way to leverage PR and own media channels to get multi-piece content strategies to work (Stratus Building Solutions example was great)
- Creating ideal client profiles based on real data for FranDev and franchise marketing and make sure marketing strategy and lead acquisition approach align with them

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!