As entrepreneurs, we sometimes get caught in the trap of thinking that we can only learn from other entrepreneurs.  This is not true.  There are many people and businesses that you can and should learn from, including big business.  This is not an "us" v. "them" game.  Every big business at one point in time was a small business. And most CEO's have had some if not many entrepreneurial ventures or experiences.  But most importantly, big businesses usually understand process, systems and organizational structures much better than small businesses.  They live it, breathe it and implement it each and every day.  Tune in as we discuss what entrepreneurs can learn from big business and vice versa.

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Exciting things going on here at Franchise Euphoria! I have been talking about bringing on a co-host for a while now and today is the day. I can’t wait for you to meet Joe Levin. Joe is a long-time friend of mine and we are so excited to start working together here on the podcast. Listen in to learn more about Joe, his background, our history and most importantly how he is going to add even more value to you on your journey.

I can promise you this…things are NOT going to be dull around here.

Joe is an absolute Rock Star!! But for those that don't believe me, tune in and read his bio below.

Joe Levin is head of sales enablement, direct marketing and e-commerce site strategy for CDW, a leading provider of technology solutions for business, government, education and healthcare. Joe is currently weaving sales enablement strategies and capabilities into the fabric of the 7,000 plus coworker organization.  He leads a diverse and cross-functional team focused on sales and marketing strategy, lead generation, campaign management, e-Commerce site strategy and enablement portals and content in support of the company’s growth initiatives. 

Joe joined CDW as a sales account manager in 1998. Prior to establishing the Sales Enablement practice, he held various roles throughout the company including organizational capabilities, sales trainer, product and partner management supervisor and CRM manager. Displaying a unique ability to align Sales and Marketing, Joe is recognized by peers and partners for his passion, customer-focus and strategic leadership.  Joe and his team recently received industry recognition for their innovative sales enablement strategies by winning Sirius Decisions “Return on Integration” award.

Outside of his work at CDW, Joe is a proud husband and father of two amazing girls and loves food, sports, business and technology. He is an active participant in his community and seeks opportunities to grow and give back through coaching, mentorship and volunteering. 

Joe holds a Bachelor of Business Administration from Illinois College and an MBA from the Lake Forest Graduate School of Management. 

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment or feel free to email either one of us.

[email protected]

[email protected]

Review

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Wondering if you should diversify your franchise investment is a great problem to have. It means that you have probably had some success with your current franchise business and are looking to expand. The question is, should you purchase another unit of the franchise that you already own or should you buy a completely different business. This can be a very complex issue. Listen in to hear 4 questions you should consider while figuring out if you want to diversify or not.

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If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. 

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So many business owners these days are wondering about the cost of franchising their business. There is no one simple answer to this question. Tune in, though, as I outline the process I go through to help turn a business into a franchise, and speak to the cost associated with franchising a business.  

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If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. 

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I learned a great lesson from my daughter this weekend. As we were walking outside, she pointed out a stick and she asked me “Is that a lobster?” My first reaction was “No, it’s just a stick” but when I took a closer look I could indeed see what looked like a lobster. As business owners and managers we often perceive things in a certain way. This can actually be detrimental. Getting new perspectives can change your outlook on your business. Listen in to learn three ways to identify and unleash the “lobsters” in your business.

Feedback

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If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. 

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Businesses with 20 employees or less make up approximately 98% of all small businesses in the United States.  This is obviously a significant number.  Yet, the vast majority of them don't take the time, energy, and focus to think inward and outward before growing and scaling their business.  This episode of Franchise Euphoria is all about the importance of focusing on the What, Where, How & Why of your business.  Learn how focusing on these key metrics can be the formula to help you scale and grow in a responsible and profitable way.

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Personality is often overlooked when purchasing a franchise.  As entrepreneurs, we are often solely focused on the bottom line. This focus on the bottom line sometimes makes us lose sight of what we are personally bringing to the business and how our personalities have an impact on our business success. This can be a huge mistake.

Listen in to hear 5 ways to identify your unique personality strengths and weaknesses and what kind of imp act this has on your business.

Resources From the Show

Earl Nightengale: The Strangest Secret

Dan Miller: 48 Days

Sally Hogshead: How to Fascinate

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. 

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I love learning about different businesses and how they are growing and scaling. Many expand through licensing or franchising. Oftentimes the business owner has spent years fine tuning their brand, product, and services and are enjoying success when someone asks if you are willing to franchise or license.  This can be a complicated issue and things can quickly become confusing. Listen in to find out if your business is a franchise in disguise.

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Kevin Cope joins me today to discuss his best-selling book Seeing the Big Picture. Passion is great for business but you also need to develop business acumen to be truly successful.  Kevin calls this “No Profit, No Purpose”.  And he deep dives into the 5 key metrics that you, the entrepreneur, MUST pay attention to, understand and implement for your business to be successful!

Amazing Give-Away

Chance to win Kevin's incredible book.....FREE!  The first ten people to email me and tell me Kevin's 5 Key Business Drivers & their favorite part of the interview will get a FREE copy of Kevin's incredible book Seeing the Big Picture.  This #1 Wall Street Journal and New York Times Bestseller will absolutely help you in your business.  It is practical and gets right down to the main drivers that help make businesses successful.  It will motivate you but also provide you practical tips and solutions that are vital to your success

Please include your mailing address in the email as well.

About Kevin

Kevin Cope is not only a successful executive and keynote speaker, he is also the author of Seeing the Big Picture, a #1 Wall Street Journal, USA Today, and New York Times bestseller. For over twenty-five years, Kevin has promoted the idea that the brightest minds in business understand the essence of how a company makes money, and they use this knowledge to drive their decisions. In other words, they have strong business acumen (business savvy/business intelligence).

Show Highlights

Episode Resources

Acumen Discount - Click the link to learn more about how you can become the leader and business success you have dreamed becoming!  Kevin was kind enough to offer a significant discount just for my listeners!

Want to know more about interviewee or their businesses?

Acumen Learning

Seeing the Big Picture

Feedback 

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If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.

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Franchising is not right for every business.  However, every business can benefit from implementing franchise-like systems.  Tune in as I discuss 5 primary reasons why you should run your business like a franchise!

Feedback

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. 

iTunes:  Franchise Euphoria Podcast

Tune in on Stitcher!