Welcome! Charles is back after missing last episode and is ready to discuss with Nick how legal FDD affects lawyers.

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Gimme more. More business. More growth. More Nick. Nick is alone this time trying to teach you about wanting more, so tune in and see how Nick goes without Charles.

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No one wants to be a dummy, especially a dummy in franchise digital advertising. Dummies are not successful so let's be successful and become a smarty. Join N&C to figure out the best ways to no longer be a dummy.

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What makes Franchisees say yes to the Franchisor? A good smile doesn't allow them to get the business, so what makes these people say yes? Join Nick and Charles and figure out the answer to these questions.

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If you are telling the truth, and we mean, really telling the truth, you know you have creeped on someone before. Whether that was an ex, a prospect, a prospective employee -- or the list can go on (and get far worse). Curiosity killed the cat, but it also is a part of what we do as humans.

Buying a franchise is no different.  

Prospects don’t magically wake up one day and say, “Wow, I have always wanted to buy a Bob’s Burgers -- let me go to the franchise site, inquire and buy. Woohoo.”  

They search.  

And search again.  

The franchise buyer (mostly) is risk averse. They like their job. They like their stability. That’s why franchising makes sense -- no need to be an inventor, simply follow the damn model.  

Risk averse love reviews. They love getting comfortable with their decision. Thus, Google is their new best friend.

When’s the last time you Googled your brand? What about leadership team? What about franchisees? What do you see on LinkedIn? On your Facebook/Instagram pages? Do you know what they will see? 

The good news is that content/online storytelling and four wall storytelling (the stories you tell within your footprint) are mostly in your control. The bad news, many don’t join in the story. They are convinced that a monthly blog (when’s the last time you read a franchisor’s blog) is the way to go.   

Know your search. Set-up the right research. Define your story. Own the why you/why now. Run.

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Budget is one of the most important aspects that define a business. When buying a franchise the budget that you have should be the determining factor in buying the franchise in the first place. Join N&C to figure out how budget fits into the situation when buying a franchise.

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"Would you buy this franchise again?" Sir Prospect asks. "Um, maybe," Madam Franchisee says.   

And just like that, the murder of Bob's Bagels -- once noted as the fastest growing franchise east of the Mississippi -- has begun.  

Now, for the most part Bob's Bagels was not a bad franchise. Point of differentiation -- bagels that didn't have the hole in it. Unit Level Economics -- category leader. Cost to get in? Reasonable. But when Madam Franchisee was not happy with the support she got when Cathy's Coffee (that also sold bagels) opened down the block, Madam was not happy. And, was willing to tell others.  

So, what do you do when validation starts heading south? You hire Detective Franchise. At your next meeting, talk about how negative and positive validation can help/hurt the bottom lines of all franchisees. 

Do surveys to ensure you have a pulse on your brand’s mood. 

Build great stories/content/video around those who scream from the rooftops. 

Listen, listen, listen. Understand what is at the root of the problems that are creating noise. 

Try to solve those problems. 

Celebrate your achievements with awesome PR.  

Validation can be a brand killer (or murderer). You are in control of what happens next.

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Rich. When you buy a franchise, that's what should happen -- right? N&C will dive into the question: Can you get rich owning a franchise. Add questions/comments below for discussion.

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Why would anyone care about a resale? Franchise sales peeps can't count that toward goals, bro. Or is that the wrong mindset? Join in with C&N, the most influential podcasters/live streamers in franchising (that's really not saying much).

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Imagine saying that you could double the size of your franchise system. Who wouldn't want to do that? Don't say that it can't happen. Nick and Charles discuss what it takes to get you to double the size over the next year. 

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