On this Franchise Spotlight, we’re chatting with Derrick Ableman, the Marketing Manager at Northeast Color who shares tips for building a brand inside franchisees' locations.

Derrick shares that branding for franchise systems is an intangible feeling customers have interacting with your business that now needs to include a trust factor.   

Shout outs today to California Tortilla and Rita's!

Thanks to Social Joey and AnswerConnect