It’s Franchise Friday and we’re talking to Heather McLeod, Chief Marketing Officer at Authority Brands.

Heather sees Online Reputation as the new “Lift” medium: if you have strong reviews online, then all other marketing will perform better and consumers will be more likely to convert. Heather shares many great tips on using reviews to gain an advantage over your competitors on Google and other places.

Bonus! Today we have an update on the current Franchise Economy from Tom Epstein at FPN. And we’ll spotlight some Health and Safety best practices from Northeast Color including stories from Footprints Floors and 360° Painting!

Thanks to Social Joey, Franchise Payments Network, POLN8, and Northeast Color.