Keith Gerson, President and CMO of FranConnect, joins the show to discuss his new book, The Franchise Book of Mentors. It’s a fascinating collection of conversations with top leaders in franchising sharing advice and ideas for the next generation of business leaders.

100% of the proceeds of this book go to IFA’s VetFran! Order yours now at franchisebookofmentors.com.

Keith also gives us a preview of FranConnect’s new performance management solution called Optimize!

Connect with Keith at [email protected]!

Thanks to Social Joey and Intrepid Direct Insurance.