Have you ever wondered exactly what a Franchise is?  We dig deep in to the difference between a license agreement in a business and a franchise in this episode with our guest, Andrew Sherman.  We also talk about employee engagement and disengagement.  Great episode FULL of business information.

Andrew J. Sherman of Brown Rudnick is a partner in the Firm’s Corporate Practice Group and co-practice group leader of the Emerging Growth Companies & Venture Capital Group. A recognized authority on the legal and strategic aspects of business growth, Andrew’s practice is concentrated on domestic and international franchising, mergers and acquisitions, and corporate counseling.

Andrew has written nearly 30 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property, most of which can be found on Amazon. He also has published many articles on similar topics and is a frequent keynote speaker at business conferences, seminars, and webinars. 

Main Topics:

02:13 What is a UFOC, now a FDD?

03:52 If you have these 3 legs of the stool, you have a franchisee! 

06:20 Are you licensing a concept or franchising a concept?

09:26 Where does a business cross the line into Franchising?

16:23 The biggest challenges & what can we do better

19:09 Percentage of Employee Engagement by a Gallop study

23:11 What Leaders of Franchisors need to actively include in their strategic planning meetings!

25:05 What is the foundation of the disengagement & what do people need?

28:00 Tolerate is a very dangerous word

29:55 What was the goal of today?

Connect Andrew J. Sherman

https://brownrudnick.com/

https://www.amazon.com/stores/Andrew-J.-Sherman/author/B001JP9TUC?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

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