Franchise Today

Steve Ellerhorst, Franchisee Association Leader, passed away on Memorial Day 2011.

A year ago, Steve was a guest on Franchise Today. Host, Paul Segreto, and Steve discussed the benefits of independent franchise associations. In Steve's honor, today's show is an encore presentation of his guest appearance on Franchise Today.

In this segment of Franchise Today, originally broadcast October 2010, host, Paul Segreto, and co-producer, Joe Caruso mostly focused on frequently asked questions by franchisors about social media within franchising, and especially, utilizing social media as part of franchise lead generation efforts.

This week on Franchise Today is the last segment of the Second Annual Franchise Legal Series. In this  segment of the seven-part series, Host, Paul Segreto, welcomes as his guest, Michael Webster, Franchisee Attorney and Chairperson of Strategic Committee at the International Association of Franchisees and Dealers. Joining Michael and Paul is Franchise Today Co-producer, Joe Caruso, as they discuss independent franchisee associations and why franchisors should love them, and Michael's involvement in the International Association of Franchisees and Dealers.

This week on Franchise Today, the Second Annual Franchise Legal Series continues with Adam Siegelheim as special guest. Adam, Franchise Attorney at Stark & Stark, provides a recap of the recently completed IFA Legal Symposium 2011. In addition, Franchise Today host, Paul Segreto, is joined by Co-producer, Joe Caruso, to discus the Franchise Legal Series and insight into future segments of Franchise Today.

This week on Franchise Today, the Second Annual Franchise Legal Series continues with Leslie Curran and John Tifford as guests. Leslie and John,  Franchise Attorneys and Partners at Plave Koch PLC, and host, Paul Segreto, discuss utilizing franchise brokers in today's digital world and specifically within social media, and in accordance with franchise sales best practices.

This week on Franchise Today, Host Paul Segreto welcomes Warren Lee Lewis as his guest in the fourth segment of the Second Annual Franchise Legal Series. A Partner - Franchising and Licensing at Akerman Senterfitt, and a guest on last year's legal series, Warren is the author of The Franchise Seller's Handbook. Paul and Warren discuss franchise sales best practices with focus on regulation of franchise sales, franchisor activities impacting on franchise sales, offering and selling a franchise to a prospect, and examples of franchise sales gone wrong.

This week on Franchise Today, the seven-part Franchise Legal Series continues. In the third segment of the series, Host, Paul Segreto, welcomes as his guest, Lee Plave, Owner and Co-founding Partner at Plave Koch PLC.

Paul and Lee focus their discussion on utilizing social media within a franchise environment with emphasis on the legal perspective including social media policies and procedures, franchise sales compliance, social media litigation and of course, benefits of utilizing social media within a franchise organization.

This week in the second segment of the Second Annual Franchise Legal Series on Franchise Today, Host, Paul Segreto is joined by Jonathan Redgrave, Attorney and Partner at Redgrave LLP, a law firm with singular focus on Information Law, including social media. From the franchise perspective, Jonathan and Paul discuss social media and e-discovery legal issues.

This week on Franchise Today begins the Second Annual Franchise Legal Series. The series has been expanded to seven segments for 2011, up fom four segments last year.

The series premier finds Franchise Attorney, Lane Fisher, joining Franchise Today host, Paul Segreto, to discuss Financial Performance Representations, or as they are more commonly kown throughout franchising, FPR's. A guest on last year's Franchise Legal Series on Franchise Today, Lane Fisher is a Partner at FisherZucker LLC and is extremely active within the International Franchise Association.

Focusing on FPR's, Lane and Paul discuss non-traditionl FPR's, fear of including FPR's in FDD's, and FPR misconceptions by franchisors and attorneys alike. In addition, Lane and Paul touch upon the recent International Franchise Expo and the IFA-hosted Small Business Lending Summit.

In the last segment of the 2010 Franchise Legal Series on Franchise Today, host Paul Segreto welcomed Leslie Curran as his guest. Leslie is a Franchise Attorney at Plave Koch PLC and Board Member / President-elect at NAWBO Greater DC. Paul and Leslie discussed how to utilize franchise brokers while mitigating risk. In addition, Leslie reported on the 2010 IFA Legal Symposium and provide some insight into the Women's Franchise Network.

Paul Segreto | Leslie Curran | franchise brokers | franchise best practices |